1. Research
Media
Media
Publisher
Advertising!
(IMC)
Public
Relations
Event/
Activation
Digital
Production
AGENCY
CLIENT
Brand
management
Account!
management
Trade
marketing
Creative!
(copy or art)
Planning (*) Production
Account!
management
Creative!
(copy or art)
Planning (*)
Media
relations
Account!
management
Creative!
(copy or art)
Planning (*)
Production
Operation
Account!
management
Creative!
(copy or art)
Planning (*)
Production
Operation
Buying
Account management
(Qualitative or
Quantitative)
Sales/
Account!
management
Production
Editing
Publishing
Planning (*)
Research
(*) Research oriented

2. MARKETING
&
COMMUNICATION
ESSENTIAL
Branding & Advertising
Applied Market Research
CLIENT’S SIDE
• Branding Building Excellence
• Trade Marketing Excellence
Disciplines
• Event Management
• Public Relations
• Digital Platform Management
Roles
• Strategic Planning (*)
• Creative Idea
• Account Management
AGENCY’S SIDE
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