Carat Fresh is a marketing communications agency that specializes in experiential marketing. It is part of Aegis Group plc, a global marketing group listed on the London Stock Exchange. Carat Fresh has over 60 offices worldwide and employs about 8,000 people. The agency focuses on innovative solutions for clients through new media landscapes and integrated campaigns that touch consumers through relevant channels and mediums. Services include brand consulting, creative services, public relations, rural marketing, and urban activation programs.
The document outlines the services provided by an integrated brand management group. They help clients maximize their brand potential through practical solutions like brand analysis, strategy development, communications, and campaigns. Their services include brand audits, research, strategies, training, and assistance with advertising, media buying, design, PR, and digital marketing. They have worked with various brands across industries on projects involving branding, marketing, and launch campaigns.
The document provides an overview of Group Companies & Associations, a company that:
- Was started in 1995 and has become one of the top 5 agencies in the country.
- Services clients and executes projects around the country with a team of over 100 divided across business verticals for events, brand activation, and digital.
- Believes communication through experiences is powerful for fulfilling client and consumer objectives, and aims to deliver world-class experiences through cutting-edge creativity and practices.
The document is a portfolio of work from a branding and design company. It showcases projects the company has completed for several beauty and skincare brands. For each brand, it lists the scope of work provided, which includes brand positioning, visual identity design, packaging design, photography, marketing collateral, and website design. Before and after images showcase the conceptual and design work done for each rebranding project.
The document discusses Little Creatures beer brand.
1) Little Creatures' strategy focuses on protecting its core strengths of high-quality product and unique brand culture.
2) The brand aims to make great beer and foster community through innovation, sustainability, and responsible enjoyment. Its objectives include international expansion and 20% annual profit growth.
3) An audit examines how internal and external forces impact the brand's objectives, including competition in the Australian beer market and implications of its ownership structure.
Invisible Artists is a creative production agency based in Sydney, Australia with 11 employees. The company creates video content for both broadcast and online for brands. Invisible Artists aims to expand internationally in 2013 by opening an office in London. The vision is for Invisible Artists to become a worldwide group with additional offices in Asia, the US, and Africa to serve a growing international client base.
Sid Lee Architecture provides retail design and interior design services. They take a marketing-driven approach, embedding retail spaces with brand stories. Their portfolio includes various retail projects for clients worldwide across different industries, demonstrating their expertise in conceptualizing spaces that immerse customers in brand experiences.
Sid Lee is an agency that provides branding services including brand positioning, brand platform development, style guides, training, and execution. They take a holistic approach to ensure brands have an authentic and distinct voice. Their multi-disciplinary team develops creative brand tools and stories. They have studios in multiple cities and work with clients around the world.
A presentation held at The Switch 360 seminar in Lappeenranta on September 17 2009.
The stored videostream of the presentation can be found at
http://content.magneetto.net/theswitch/
The document outlines the services provided by an integrated brand management group. They help clients maximize their brand potential through practical solutions like brand analysis, strategy development, communications, and campaigns. Their services include brand audits, research, strategies, training, and assistance with advertising, media buying, design, PR, and digital marketing. They have worked with various brands across industries on projects involving branding, marketing, and launch campaigns.
The document provides an overview of Group Companies & Associations, a company that:
- Was started in 1995 and has become one of the top 5 agencies in the country.
- Services clients and executes projects around the country with a team of over 100 divided across business verticals for events, brand activation, and digital.
- Believes communication through experiences is powerful for fulfilling client and consumer objectives, and aims to deliver world-class experiences through cutting-edge creativity and practices.
The document is a portfolio of work from a branding and design company. It showcases projects the company has completed for several beauty and skincare brands. For each brand, it lists the scope of work provided, which includes brand positioning, visual identity design, packaging design, photography, marketing collateral, and website design. Before and after images showcase the conceptual and design work done for each rebranding project.
The document discusses Little Creatures beer brand.
1) Little Creatures' strategy focuses on protecting its core strengths of high-quality product and unique brand culture.
2) The brand aims to make great beer and foster community through innovation, sustainability, and responsible enjoyment. Its objectives include international expansion and 20% annual profit growth.
3) An audit examines how internal and external forces impact the brand's objectives, including competition in the Australian beer market and implications of its ownership structure.
Invisible Artists is a creative production agency based in Sydney, Australia with 11 employees. The company creates video content for both broadcast and online for brands. Invisible Artists aims to expand internationally in 2013 by opening an office in London. The vision is for Invisible Artists to become a worldwide group with additional offices in Asia, the US, and Africa to serve a growing international client base.
Sid Lee Architecture provides retail design and interior design services. They take a marketing-driven approach, embedding retail spaces with brand stories. Their portfolio includes various retail projects for clients worldwide across different industries, demonstrating their expertise in conceptualizing spaces that immerse customers in brand experiences.
Sid Lee is an agency that provides branding services including brand positioning, brand platform development, style guides, training, and execution. They take a holistic approach to ensure brands have an authentic and distinct voice. Their multi-disciplinary team develops creative brand tools and stories. They have studios in multiple cities and work with clients around the world.
A presentation held at The Switch 360 seminar in Lappeenranta on September 17 2009.
The stored videostream of the presentation can be found at
http://content.magneetto.net/theswitch/
Trizone is an integrated marketing communications company based in India with offices in multiple cities. It provides 360-degree solutions across various divisions like brand communications, events & activations, talent management, media production, and more. The company has over 7 years of experience working with over 65 brands globally. It offers specialized services including advertising, public relations, corporate identity design, events, and digital media production.
Paperboat Comunication is a Mumbai based advertising, design and marketing communication company servicing all sizes of clients with different marcom needs. Brand creation, Brand maintenance, Design projects, Website development led by strategic thinking is Paperboat Communication's core competency. Run by senior creative professionals with 16-22 years of large agency experience handling large brands. Paperboat Communication is located at A 305, Kanara Business Center, Laxmi Nagar, Ghatkopar East, Mumbai 400075. Mail arindam.sengupta@paperboatcom.in. Or call Arindam +91 9820279022; Raju +91 9821170772
MAK Media & Creations Pvt. Ltd. is a marketing and advertising agency that has been in business for over 14 years. It has offices in Pune, Mumbai, and London with a team of over 120 experienced marketing professionals. The agency provides a full range of advertising and branding services including strategy development, creative design, digital marketing, events, media buying, and training. It has worked with many well-known clients across industries helping them achieve success through innovative and effective marketing solutions.
This document provides examples of projects completed by MediaMosaics, a company that specializes in corporate communication and brand management. It outlines various internal and external communication campaigns, branding projects, and marketing materials created for companies across multiple industries. Testimonials are also included that praise MediaMosaics' expertise, quality of work, and ability to understand client needs and translate them into effective communication strategies and solutions.
1. Eggfirst is a full-service advertising agency that helps launch new products and run marketing campaigns through strategic planning, creative development, media buying, PR, and brand activation.
2. As part of a large global network, Eggfirst has over 600 professionals across 15 support centers and two offices in Mumbai.
3. Through research, branding, communications, and measurement, Eggfirst helps clients successfully launch new categories and increase sales, as demonstrated by a 20% hike for one campaign launch.
Keone Productions is a 100% black-owned South African media production company. They offer services in design, branding, television, music, marketing, eventing, and provide complete pre-production and post-production services for the motion picture industry. Keone Productions has worked with television broadcasters, government departments, non-profits, academics, and corporate clients on various projects.
The document provides information on Andrew O'Sullivan's background and experience working on brand development projects for various clients. It summarizes his work developing branding strategies and visual identities for companies like Bentley, Fila, Electrolux, and Craft. For each client, it lists the types of branding work he led, such as global branding strategy, creative communication, digital strategy, product design innovation, and more. The summaries are concise, highlighting the key details about Andrew's role and responsibilities for each client engagement.
Conneqt Solutions is a collaborative consultancy forum for Entrepreneurs, Startups, Small & Medium Businesses as well as NGOs to achieve their potential
The document provides an overview of Group Companies & Associations, a company that:
- Was started in 1995 and has become one of the top 5 agencies in the country.
- Services clients and executes projects around the country with a team of over 100 divided across business verticals for events, brand activation, and digital.
- Believes communication through experiences is powerful for fulfilling client and consumer objectives, and aims to deliver world-class experiences through cutting-edge creativity and practices.
The document provides information about Hawkeye, a global marketing and communications agency. It highlights that Hawkeye has 350 skilled professionals across 16 global offices speaking 20 languages and has served over 189 countries. It then lists some of Hawkeye's service offerings such as data/analytics, insights, branding, planning, digital, promotional, experiential, direct, loyalty, and optimization services.
University of St. Thomas: Ad Fed / PRSSA PresentationCraig Pladson
Craig Pladson and Allison Janney presented to the Ad Fed / PRSSA groups at the University of St. Thomas on November 3, 2011. Presentation includes their backgrounds, an overview of Colle+McVoy, perspectives on modern marketing and how to stand out as a graduate looking for their first job in marketing.
SEM San Diego: Search & Social w Gary WareGary Ware
This document discusses integrating a multi-channel marketing strategy. It covers understanding the consumer decision journey across search and social media channels. It emphasizes that search is key in all stages of the consumer funnel, while social plays a big role in awareness. The document recommends developing a unified strategy that aligns content and messaging across paid, owned and earned channels. It introduces i.d.e.a. as an agency that delivers integrated marketing solutions to move people, products and culture.
This document provides information about an agency that offers integrated digital marketing services. It has offices in several major cities around the world and employs skilled professionals who speak 16 languages. The agency offers a wide range of services including strategy, data analytics, digital and technology, content and creative, critical communications, and sports and experiential marketing. It believes in creating extraordinary experiences that matter and that the digital and physical worlds should work together. The agency's approach integrates technology across all platforms, triggers, and channels.
This document provides information on the marketing and advertising services offered by Big Ads, including market research, branding, promotions, and outdoor advertising. Some key services mentioned include brand awareness research, market segmentation analysis, visual merchandising, printing and production facilities, out-of-home advertising, and promotional products. Big Ads works with clients across various industries to understand their goals and create effective advertising campaigns.
The document proposes a digital marketing strategy for KPLC. It discusses how digital complements traditional marketing and allows integration across campaigns. It analyzes KPLC's current social media presence and makes recommendations for online reputation management. The proposal suggests developing a mobile app to promote energy savings and brand KPLC as eco-friendly. It recommends long-term digital solutions like a mobile platform for customer communication to strengthen KPLC's consumer relationships.
The document provides a summary of Shyam Swaraj's experience in social media marketing, branding, and online marketing. It details his roles consulting for social media strategies and branding at various companies. Key highlights include planning social media campaigns for certification brands and fashion weeks, and developing social media processes for organizations.
Katallaxy is a strategic marketing firm. We help companies of all sizes find opportunities in the marketplace, and fulfill those opportunities profitably. The business solutions we deliver reflect our practical
experience, our multi-disciplined approach and our dynamic, entrepreneurial model.
In the end, we help companies commercialize products, drive adoption and usage, and build brands.
Xotox provided creative branding and design solutions for several clients. For ABC, a notebook company experiencing declining sales, Xotox conducted market research and redesigned the notebook covers into categories by age group, leading to increased sales. For KPMG Jordan, Xotox used illustrations inspired by economic history in an interior design solution to celebrate the company's success within the Levantine context. For a national campaign promoting Jerusalem, Xotox established design rules to maintain quality and protect the visual identity across many diverse events and activities.
Xotox is a branding and design agency that has been operating successfully for 6 years, serving over 100 clients across 8 countries. The agency specializes in complete branding and marketing solutions through four departments: Marketing, Creative Art, Web Development, and Content Development. Xotox tells clients' unique stories through professional writing, striking imagery, and state-of-the-art technology. The agency uses classic design principles to ensure clients' projects are eye-catching, tasteful, and refined.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Easily Verify Compliance and Security with Binance KYCAny kyc Account
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Trizone is an integrated marketing communications company based in India with offices in multiple cities. It provides 360-degree solutions across various divisions like brand communications, events & activations, talent management, media production, and more. The company has over 7 years of experience working with over 65 brands globally. It offers specialized services including advertising, public relations, corporate identity design, events, and digital media production.
Paperboat Comunication is a Mumbai based advertising, design and marketing communication company servicing all sizes of clients with different marcom needs. Brand creation, Brand maintenance, Design projects, Website development led by strategic thinking is Paperboat Communication's core competency. Run by senior creative professionals with 16-22 years of large agency experience handling large brands. Paperboat Communication is located at A 305, Kanara Business Center, Laxmi Nagar, Ghatkopar East, Mumbai 400075. Mail arindam.sengupta@paperboatcom.in. Or call Arindam +91 9820279022; Raju +91 9821170772
MAK Media & Creations Pvt. Ltd. is a marketing and advertising agency that has been in business for over 14 years. It has offices in Pune, Mumbai, and London with a team of over 120 experienced marketing professionals. The agency provides a full range of advertising and branding services including strategy development, creative design, digital marketing, events, media buying, and training. It has worked with many well-known clients across industries helping them achieve success through innovative and effective marketing solutions.
This document provides examples of projects completed by MediaMosaics, a company that specializes in corporate communication and brand management. It outlines various internal and external communication campaigns, branding projects, and marketing materials created for companies across multiple industries. Testimonials are also included that praise MediaMosaics' expertise, quality of work, and ability to understand client needs and translate them into effective communication strategies and solutions.
1. Eggfirst is a full-service advertising agency that helps launch new products and run marketing campaigns through strategic planning, creative development, media buying, PR, and brand activation.
2. As part of a large global network, Eggfirst has over 600 professionals across 15 support centers and two offices in Mumbai.
3. Through research, branding, communications, and measurement, Eggfirst helps clients successfully launch new categories and increase sales, as demonstrated by a 20% hike for one campaign launch.
Keone Productions is a 100% black-owned South African media production company. They offer services in design, branding, television, music, marketing, eventing, and provide complete pre-production and post-production services for the motion picture industry. Keone Productions has worked with television broadcasters, government departments, non-profits, academics, and corporate clients on various projects.
The document provides information on Andrew O'Sullivan's background and experience working on brand development projects for various clients. It summarizes his work developing branding strategies and visual identities for companies like Bentley, Fila, Electrolux, and Craft. For each client, it lists the types of branding work he led, such as global branding strategy, creative communication, digital strategy, product design innovation, and more. The summaries are concise, highlighting the key details about Andrew's role and responsibilities for each client engagement.
Conneqt Solutions is a collaborative consultancy forum for Entrepreneurs, Startups, Small & Medium Businesses as well as NGOs to achieve their potential
The document provides an overview of Group Companies & Associations, a company that:
- Was started in 1995 and has become one of the top 5 agencies in the country.
- Services clients and executes projects around the country with a team of over 100 divided across business verticals for events, brand activation, and digital.
- Believes communication through experiences is powerful for fulfilling client and consumer objectives, and aims to deliver world-class experiences through cutting-edge creativity and practices.
The document provides information about Hawkeye, a global marketing and communications agency. It highlights that Hawkeye has 350 skilled professionals across 16 global offices speaking 20 languages and has served over 189 countries. It then lists some of Hawkeye's service offerings such as data/analytics, insights, branding, planning, digital, promotional, experiential, direct, loyalty, and optimization services.
University of St. Thomas: Ad Fed / PRSSA PresentationCraig Pladson
Craig Pladson and Allison Janney presented to the Ad Fed / PRSSA groups at the University of St. Thomas on November 3, 2011. Presentation includes their backgrounds, an overview of Colle+McVoy, perspectives on modern marketing and how to stand out as a graduate looking for their first job in marketing.
SEM San Diego: Search & Social w Gary WareGary Ware
This document discusses integrating a multi-channel marketing strategy. It covers understanding the consumer decision journey across search and social media channels. It emphasizes that search is key in all stages of the consumer funnel, while social plays a big role in awareness. The document recommends developing a unified strategy that aligns content and messaging across paid, owned and earned channels. It introduces i.d.e.a. as an agency that delivers integrated marketing solutions to move people, products and culture.
This document provides information about an agency that offers integrated digital marketing services. It has offices in several major cities around the world and employs skilled professionals who speak 16 languages. The agency offers a wide range of services including strategy, data analytics, digital and technology, content and creative, critical communications, and sports and experiential marketing. It believes in creating extraordinary experiences that matter and that the digital and physical worlds should work together. The agency's approach integrates technology across all platforms, triggers, and channels.
This document provides information on the marketing and advertising services offered by Big Ads, including market research, branding, promotions, and outdoor advertising. Some key services mentioned include brand awareness research, market segmentation analysis, visual merchandising, printing and production facilities, out-of-home advertising, and promotional products. Big Ads works with clients across various industries to understand their goals and create effective advertising campaigns.
The document proposes a digital marketing strategy for KPLC. It discusses how digital complements traditional marketing and allows integration across campaigns. It analyzes KPLC's current social media presence and makes recommendations for online reputation management. The proposal suggests developing a mobile app to promote energy savings and brand KPLC as eco-friendly. It recommends long-term digital solutions like a mobile platform for customer communication to strengthen KPLC's consumer relationships.
The document provides a summary of Shyam Swaraj's experience in social media marketing, branding, and online marketing. It details his roles consulting for social media strategies and branding at various companies. Key highlights include planning social media campaigns for certification brands and fashion weeks, and developing social media processes for organizations.
Katallaxy is a strategic marketing firm. We help companies of all sizes find opportunities in the marketplace, and fulfill those opportunities profitably. The business solutions we deliver reflect our practical
experience, our multi-disciplined approach and our dynamic, entrepreneurial model.
In the end, we help companies commercialize products, drive adoption and usage, and build brands.
Xotox provided creative branding and design solutions for several clients. For ABC, a notebook company experiencing declining sales, Xotox conducted market research and redesigned the notebook covers into categories by age group, leading to increased sales. For KPMG Jordan, Xotox used illustrations inspired by economic history in an interior design solution to celebrate the company's success within the Levantine context. For a national campaign promoting Jerusalem, Xotox established design rules to maintain quality and protect the visual identity across many diverse events and activities.
Xotox is a branding and design agency that has been operating successfully for 6 years, serving over 100 clients across 8 countries. The agency specializes in complete branding and marketing solutions through four departments: Marketing, Creative Art, Web Development, and Content Development. Xotox tells clients' unique stories through professional writing, striking imagery, and state-of-the-art technology. The agency uses classic design principles to ensure clients' projects are eye-catching, tasteful, and refined.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Easily Verify Compliance and Security with Binance KYCAny kyc Account
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B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
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Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
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Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
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How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
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Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
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How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
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Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
2. Lineage
Aegis Group plc is the world's fastest growing marketing
communications group.
Listed on the London Stock Exchange (AGS.L)
It employees about 8000 people in over 60 countries
Carat is the only independent media agency in the world.
As we are free from agency ties, we focus on finding better
ways to connect our clients to their consumers
4. Relevance
• New Media Landscapes present New challenges and
opportunities to reach consumers
• A mere advertising approach does not work any more.
• Mass media is too fragmented and expensive.
• Clients are looking for innovative solutions.
• Carat Fresh has an integrated model that ensures that
brand messaging touches the right consumers through
the relevant mediums to give a unique brand
experience
• Thus, defining ourselves as an experts in
Experiential Marketing
5. Service Offering
Brand Consulting &
Urban Activation Rural Marketing Film Marketing Public Relations
Creative Service
• Brand Activation • Rural penetration marketing • In-Film Product Placement • Press Conferences • Research & Strategy
programs
• Trade Engagement Programs • Out-of-Film Association • Media Interviews • Creative Service
• Rural activation and engagement (Print Ads, Television
• Events programs • Media Relations Commercials, Corporate
Avs, collaterals, BTL creative
• Exhibitions and Symposiums • Haat & Mela participation • Media Profiling adaptation)
programs
• Digital Media Solutions • Brand Identity design
(Architecture, Logo, Positioning,)
• POS Designs & Packaging
• Market/ Consumer
Understanding
7. Team Fresh
Sidharth Ghosh : Business Director
• Created Planman Life: the Events division at Planman
• Conceptualized & managed marketing events for brands like
• Cambridge, Spykar, Cross, Wella, Dunhill, Gucci, Montblanc, Trussardi, Bora Bora, VIP Maxwell, Shaw
Wallace, Kores, Provogue, TNS Mode & German Remedies
• Brought international brands like MICHAEL LEARNS TO ROCK and AIRSUPPLY to India
Current Profile:
Key role in conceptualizing & implementation of BTL & brand activation initiatives
Sampath Shenoy: Business Director
• Has over a decade of experience in the field of Brand consulting, Advertising, Rural Marketing & Market
Research.
• Headed Planning & Research at Perspectrum- Percept Ltd. Division.
• His early assignments with Market Search IPL, Linterland have seen him work on various brands like
Sunsilk, Idea Cellular, Reliance, Tata Tele, Grasim, Tata Trent, Parle, etc.
Current Profile:
Responsible for driving integrated marketing communication solutions
8. Reach
Head Office: Affiliate Operation Centers
Mumbai – WB: Kolkata
– Bihar: Patna
Regional Hubs – Orissa: Bhubaneshwar
Mumbai: West & South – M.P: Bhopal
India – Chhattisgarh: Raipur
Delhi : North & East – Gujarat: Ahmedabad
India – UP: Lucknow
– Rajasthan: Jaipur
– Karnataka: Bangalore
– Punjab: Chandigarh
– Kerala: Cochin
9. Urban Activation
Winning Solutions
• Air Asia • MAAC 24fps
• Triumph • IIFJAS
• Triumph • Audi + Tanishk
• Harley Rock Riders • Mills & Boons
• Reebok Easy Tone • CFSI
• Idea Oongli Cricket • Singapore International School
• Idea • MAAC Toon Club
• Philips • CNCB TV18
• Budwiser • Reckitt Benckiser (Veet)
• Reckitt Benckiser (Vanish) • Olympus
• Ibp • TCI Foundation
• MAX Fashion Icon • Reebok Zigtech
• Lipton • Max Stores
• Total • Apollo Hospitals
• Blacpower Whiskey (Tilaknagar Industries) • Panoptes
• GreatWhite
10. Objective
• To generate awareness about Air Asia’s launch in
Kerala
• To generate hype prior to the press-launch in
Cochin
Target Markets
• Cochin, I Trivandrum I Tiruchirapalli
Activity
• Road-show & engagement games
• Entertainment: Chendamelam drummers
• Sales Offer & On-spot inquiries
• House Boat as an innovation medium
End Benefit
• Locations visited across cochin: 67
• Interactions (Cochin): 56,950 prospects
• Brand awareness & Visibility for 7 days
House Boat Innovation & Road Show
11. Day 1
Objective
• To generate awareness for Air Asia
Target Markets
• Bangalore
Activity
• Mall Activation
• Large Led wall to play AA ads
• Instant Gratification on Brand Engagement
• On-spot sales & Offers
12. Objective
• Promote End of Season Sale
• Drive footfalls to the store
Target Markets:
Mumbai I Delhi I Hyderabad I Bengaluru
Activity
• Live Mannequins
• Floating promoters wearing Leotard dress were
used to create a buzz, inform people and drive
people to the outlet.
• Branded Arch gate
• Magician for consumer engagement
End benefit
• Activity generated lot of PR due to Live
Mannequins
Retail Innovation & Engagement
13. Objective
• Launch of Mansion House Whisky
Target Markets
• Mumbai & Hyderabad
Activity
• Launch of Whisky Brand amongst retailers and
Dealers
• Stand up act by Sunil Pal
• Performances by Belly Dancers
• Laser Show
• Special AV unveiling the campaign
Brand Launch
14. Objective
• Launch of two brands under Panoptes:
Panoptes Metrasens and Panoptes Secure.
Activity
• Collateral Design: Brochure, Invites, Press
release, Stage Design, Audio Visual.
• Event:
Conceptualization & Monitoring of the event
with an active control on PR activity
End benefit
• Attended by top government officials, eminent
radiologists, owners of leading malls, hotels and
leading real estate players of the city.
• Coverage in leading dailies like Indian express,
Hindustan times, Economic times, etc.
• Coverage in web portals like yahoo, rediff etc..
Brand Launch
15. Overview
• 24fps Awards has been organized by MAAC
(Maya Academy of Advanced Cinematic)
• MAAC has successfully organized 24fps Awards for 6
years now.
Agency Role
We were the sole marketing partners for 7th 24fps Awards
• On ground production
• Marketing
• Sponsorships
• Media tie-ups
Event Inclusions
• Performance by Prachi Deasi
• Performance by Krishna Troupe
• Hosted by Roshni Chopra
Award Show
16.
17.
18. Objective
• Plan and execute India’s most prestigious Rock
Festival-Harley Davidson Rock Riders (Season II)
Activity
• End to end planning & execution of the event
• HRR featured India’s best Bands
• Parikrama
• Split
• Half Step Down
• Circus
• Thermal Quarter
19. Objective
• To create brand awareness
• To make the term ‘batting’ synonymous to
‘asking for a Blacpower Whiskey’
Activity
• A batting challenge was conducted across the
city
• Hundreds of people participated
• The grand finale saw prize distribution as well as
dance performances
20. Overview
• The pioneers of electrical switches in India-
Anchor have made a comeback with the launch
of a new company ‘GreatWhite’
Objective
• Conduct an on-ground activity to announce the
launch of GreatWhite
Activity
• Royal Messenger to announce the launch of
GreatWhite
• Royal Parade @ venue
• Switch shaped Inflatables
• Magicians
• Greatwhite branding through
flags, standees, banners, placards, etc
21. Activity
Fashion Show
• Venue design including set-up, lights, etc
• Choreography
• Model sourcing
• PR
• Guest celebrity Zeenat Aman
Fashion Show
22. Target Market: Gurgaon
Activity
• Customer loyalty event for a mutual Customer
base of Audi & Tanishq
• Sales platform for upcoming launches
Customer Loyalty Event
23. Event
• Announce the winner of an on-ground writing
contest, thereby select a new writer who will
further author the book for Mills & Boons
• Celebrate the 3rd Anniversary of this property
Activity
• Event Planning & organization
• Venue & stage décor/ lighting, etc
• Food & Beverages
Anniversary Event
24. Objective
• Create a platform for engaging kids
• Showcase the best of the children films from
across 100+ countries
Activity
• On-ground marketing
• Promotions
• Event Management
• Sponsorship Management
• PR
• Collateral design, etc
Kids Engagement Event
25. Objective
Plan and organize the Annual Day Celebration
Ensure participation from maximum number of students
and parents
Activity
• A theme based entertainment evening to showcase
student talent
End benefit
• Students got an ideal platform to showcase their
talent amongst parent/ student/ teaching
community
• Portrayed the school’s efforts towards complete
development of students
Student Engagement Program
(Annual Day)
26. Objective
• Teacher engagement
• Educating the benefits of animation for the
students
Activity
• Traditional animation workshop for Art & Craft
teachers
• 10 day RSVP activity reaching 120 schools
• 2 day Animation workshop with guest lecturers
End Benefit
• Engagement created amongst 80 Art & Craft
teachers from 67 different schools
• Art teachers learned the benefits of animation
through participation in different exercise
School Contact Program
27. Objective
• Launch of India’s Largest Search Service Provider
Activity
• Launch Strategy
• Launch Event
• Celebrity management
• Press conference
• PAN India press coverage
• Merchandizing support
• Design collaterals
28. Objective
• Max Fashion Icon 2011 (Auditions-Rehearsals-
Finale)
Activity
• 3000+ entries
• Finals judged by celebrated fashion choreographer
Achla Sachdev
• Amplification on Radio, Digital & Outdoor
29. Activity
• Carat Fresh handles Lipton’s on-ground duties
across India
• Carat Fresh handles new on-ground launches for
Lipton for all internal and external events
Brand Launch
30. Objective
• Establish the positioning ‘Bike Oil for Winners’
amongst the TG through an on-ground activity
Activity
• Road Show
• Canter activity
• Engagement Games
• Snakes & Ladders
• Dart Game
• Jigsaw Puzzle
• On-the spot sales
Road Show
31. Objective
• To make prospects aware and try Reebok new
product called Easy Tone Shoes
Target Markets : Surat I Jaipur
Touch Points:
Jogging Parks I Residential Societies I Malls
Activity
• Trial Generation
• Integration with Radio to generate awareness
amongst larger audiences
End Benefit
• No of prospects contacted per day: 300
• No of Trials generated per day: 50 – 60
Road Show
32. Objective
• Promote ATL campaign ‘Idea Oongli Cricket’ aired
on television
• Drive maximum SMS from Idea as well as other
subscribers.
• Generate strong recall of Campaign SMS numbers.
Target Market: Uttar Pradesh (W) I Uttaranchal
Activity
• A branded mobile van/ Road Show
• Brand recall
• Customized Oongli cricket games (on-ground)
• Product education
• Sales drive (for increasing daily SMS)
Road Show
33. Objective
• Highlight the relevance of creating a movement
by forming groups
• Generate encouragement to stand for different
social issues
Activity
• Street play campaign across different towns in
Haryana
Target Market: Haryana
Road Show
34. Objective
Generate awareness and target audience engagement
Target Market: Bangalore
Touch Points: RWA/ Apartments
Activity
• Campaign: ‘The Wardrobe Challenge’
• Audience participation on wardrobe quiz
• Impact outdoor (dummy iron releasing steam)
• Integration with radio
Residential Contact Program
35. Objective
• Reach out to various consumers across permit
rooms & bars.
• Disseminate brand information to the relevant TG.
• Generate Database & Maximize sales.
Activity
• The activity was conducted across ‘A’ list bars &
restaurants in Karnataka, AP & Goa.
• A lucky draw contest was conducted amongst
those who bought Budweiser.
• Consumers were educated about the brand.
• All outlets were branded prior to the activity.
End benefit
• On an average 25-30 additional beer bottles were
sold per outlet.
• The same format was scaled up to Pubs &
Premium hotels as well.
Pub Activity
37. Objective
Trial Generation amongst the male conscious male audiences
Activity
Plan & execute mall activation across different cities
Mall Activation
38. Objective
• Generate awareness about the Launch of MAX
store
• Drive footfalls
• Induce sales
Campaign
• Hence the entire activity was designed around ‘Rs
599’ as the brand tag line is ‘Look good, Feel good…
Fashion under 599’
Engagement
• Max Make-over: Prospects invited for a makeover
• Max Weight & Max Height:
• Prospect whose weight or Height was 59
won a MAX voucher
End Benefit
• Footfalls generated over weekend: 8870
• Total Sales over weekend: 10,95,441
Store Launch
39. Event
• Launch of ‘Sugar Clinic’ by Apollo Hospitals on
World Diabetes Day
Venue: Apollo Hospital, Delhi
Activity
• World Diabetes Day celebration
• Press launch of ‘Sugar Clinic’
• Inauguration by Wasim Akram
Brand/ Service Launch
40. Objective
• Excite the TG to watch budget on CNCBC TV18
• Target Audience engagement with CNBC TV18
Target Markets:
Mumbai I Delhi
Activity
• Corporate Contact Program
• Cutout of Pranab Mukherjee was placed at the
venue (selected media agencies
• Plasma TV was installed and branding done on the
same
• Quiz contest (based on budget)
• Winners take home freebies from CNBC TV18
Corporate Contact Program
41. Objective
• Introduce Ready to use wax strips
• Induce Product Trials/ Sampling
• Request feedback from the TG
Target Market: Delhi I Mumbai I Bengaluru
Activity
• College activation
• Product education to core audience
• Product sampling
• On-spot feedback
College Activation
42. Event
• Photo Fair 2010
• Photo Fair 2011
Venue
• Pragati Maidan, New Delhi
Activity
• Product launch
• Trade exhibit
• Fashion show
• Workshop by Ajay Jain
(Renowned global travel photographer)
Exhibition
43. Event: Auto Expo, New Delhi
Objective
• Create brand awareness of TCIF
• Highlight the various initiatives undertaken by
them
Activity
• Stall Design
• Creative Support
• event logo unit
• Brochure
• direct mailer
• CD sticker
• Event management services.
Exhibition
45. Objective
• Promote ‘Nokia Life Tools’ (NLT)
• Retailer & Consumer education on NLT
• Encourage Sales
Target Markets
• Rajasthan I Punjab I UP I Kerala
• 3.5K – 10K population villages
Activity
• Brand promotion
• Product education & Demo services
• Audience engagement
• Sales: Retail & Consumer
End Benefit
• Awareness Generated: 35000+ farmers
• Total No of handsets sold: 7525
• New retailers enrolled: 4965
• NLT Training to Retailers: 10030
46. Objective
• Generate awareness about ‘ECO BUS’ service
• Position Prasanna travels as a quality public utility
transport
Target Market: Jalgaon
Activity
• Pre-launch Hype generation through
• PR, Print ads, Posters, Leaflets, Radio
• Launch coverage across major Newspapers and
News channels in Jalgaon
• Print, Radio and Outdoor used for launch
• Post Launch Interview with Mr. Patvardhan
(Owner)
End benefit
• Posters : 100
• No of leaflets distributed: 8000
• Radio Spots: 10 days starting launch day
• PR coverage across all major Newspapers (Jalgaon)
47. Objective
• Associate the brand with spirit of one language
Target Market
Bihar I Jharkhand I MP I Chhattisgarh
3.5K-10K Population Villages
Activity
• Campaign Idea: Cinema Ghar
• Movie screening across 1900 in a period of two
months
• TVC inserts
• Audience Engagement
• Record Sales
48. Film Marketing
Winning Solutions
• Air Asia + Thank You
• Olympus + Bodyguard
49. Background Our Recommendation to Air Asia
• Air Asia wanted to promote its property ‘Air Asia • Tie up with the movie ‘Thank You’
Travel Fair where consumers would get best fairs
from Air Asia Activities as a result of the Tie-up:
• At the same time, Movie ‘Thank You’ was about • Co-branded campaign released in
to release. Print
• Starcast of ‘Thank You’: Akshay Kumar, Suniel Radio
Shetty, Bobby Deol, Irfan Khan, Sonam Kapoor, Outdoors (15 sites for 10 days)
Rimi Sen, Celina Jetley • Contest launched amongst the TG.
• Winners get a free merchandize from the ‘Thank
Challenge: You’ movie
Air Asia: • Visitors to the Fair also get to meet Suniel Shetty at
• Amplify the activity in the given budget the property venue.
• Drive footfalls to the activity • The movie star cast also get an opportunity to
promote the movie amongst the fans through
Movie ‘Thank You’: appearance, merchandize, etc
• Promote the movie
• Drive more people to watch the movie
Target Market: Delhi I Mumbai (Phoenix Mills)
Movie Association
50.
51. Activity
• Tie up of Olympus with the movie ‘Bodyguard’
Promotions as a result of the Tie-up:
Co-branded campaign released in
• Print
• Retail
• POP
• POS
• Standee
• In-store branding
• In-store Commercials
Target Market: Pan India
Movie Association
52. Public Relation
Winning Solutions
• TimePass Digiplex
• Bond: The Fun Bar
• Baaya Designs
• IBP
• Sukho Thai
• Total
53. Objective
• Launch of TimePass media Pvt. Ltd in tier II & III
cities
Challenges
• Unknown entity
• Company not been listed
• Sources of Funds confidential
Activity
• Press releases (vernaculars in 5 states)
• Interactions with the Managing director
• B2B magazines, film magazines, specific
financials, vernaculars
End Benefit
• Media Acceptance
• Key messages highlighted
• Positive response from the local partners
• Enhanced sign-ups
54. Objective
• Generate maximum visibility by creating unique
content for PR
Activity
• Listings for live gigs, food and cocktails
• Pub review columns
• Industry Related stories for brand recall
• Courtesy shoots
End benefit
• Media Acceptance
• Top of the mind recall amongst the consumers
• Visibility amongst the best pubs in the town
55. Objective:
• To promote Baaya Design’s offering and create top
of the mind recall
• To focus on Consultancy services offered by Baaya
Design
Activity:
• Media familiarization
• Product Listings
• Profiling Shibani Jain ( MD & Founder )
• Contributory articles on projects
End Benefit:
• Increase in footfalls
• Media Acceptance
• Exclusive 2 page story for Shibani Jain with Society
Interiors magazine
• Stories with TOI & Mid-Day for Axis Bank project
56. Objective : Vartaadeep- Mumbai
Launch Indian Business Pages
Create maximum awareness by getting PAN India
coverage
Activity :
• Drafted and disseminated the Press Release
indicating the Launch of Indian Business
Pages with Juhi Chawla as the Brand
Ambassador
Lokmanya Sanjvarta - Pune
57. Objective:
• To promote SUKHO THAI ( The Thai Foot Spa ) as
Mumbai’s Best Foot Massage
Activity:
• Spa reviews
• Event Listings
• Profiling Mr. Shailesh Patil ( Director)
• Feature stories
End Benefit:
• Top 10 Best Spa story with India Today magazine
• Exclusive profiling in Hospitality Biz magazine for
Mr. Shailesh Patil
58. Objective :
To promote the free PUC Camps conducted for all the
segments by TOTAL lubricants on World Environment Day
Activity :
• Media familiarization
• Event Listings
• Press release dissemination
• Interaction with spokesperson
59. Brand Consulting &
Creative Services
Winning Solutions
• TIFY
• TimePass Digiplex
• Credila, an HDFC Ltd. Company
• Tata Kisan Sansar
• Tata Paras
• Nunhems (Bayer)
• WHO
60. Objective
To recommend brand communication strategy along
with creative's
Activity
Recommended brand communication strategy and
created complete brand identity Kit which included:
• Brand Architecture,
• Brand Positioning,
• Brand Logo,
• Packaging,
• Marketing Collaterals &
• Mainline advertisement: Print ads, Radio
Jingle, Television commercial
• In the stage of conducting activation programs
for the brand.
61. Objective
• Define category , positioning & communication
strategy of the brand
• Provide communication support to the brand.
Activity
• In order to nullify the competition from K Sera
Sera’s brand which had owned the category by
calling their cinema chain as “Miniplex” we
repositioned Timepass miniplex to Time pass
“Digiplex”
• Defined positioning and the tone
• Print Ads for inviting Franchisee
62. Objective
• Define Positioning & Communication strategy of
the brand
• To provide communication support to the brand.
Activity
• Defined positioning and the tone
• Planned a 3 phase campaign for the brand
• Print Ads
• Emailers
• Posters
• Banners
• Mouse Pads
• Danglers
• Calendar, etc
63. Activity
• Brand custodians for TKS, an innovative rural
retail offering
• Creative partners for launch and sustenance of
various offerings under TKS
64. Activity
• AoR for the country’s leading fertilizer brand
• Reaching out to the farmer through innovative
ATL and BTL solutions
65. Activity
• Communication consultants for the seeds division
Nunhems of the global giant Bayer
• Planning and designing of local and global
marketing collaterals for the brand
66. Activity
• Strategy consultants for UN’s health
agency
• Communication partners for marketing
collaterals
67. Summarizing our scope of work…
Urban
Activation
Brand
Consulting
Rural
&
Marketing
Creative
Services
Public
Film Marketing
Relations