1. Mark A. Dildilian / Professional Profile
• Management
• Product Launch
• Brand Management
• Dealer Development
• Product Development
• Marketing / Advertising
• Filed Sales Management
• Corporate Strategy Development
• Imported Vehicle Sales & Marketing
• Operations
• Management
• Sales Enablement
• Brand Management
• Product Management
• LOB - P&L Responsibility
• Internal / External Training
• Market Research / VOC / CSI
• Product Development (HW / SW)
• Corporate Strategy Development
• Professional Services Management
• Management
• Brand Management
• Dealer Development
• Market Representation
• Division Launch (Lexus)
• Filed Sales Management
• Market Research / VOC / CSI
• Corporate Strategy Development
• Strategic Planning
• Project Management
• Management Consulting
• Research / VOC / CSI / NPS
• Account Management (F150)
• Special Projects – White House
Study on Consumer Affairs
• Operations
• Management
• Sales Enablement
• Brand Management
• Product Development
• Product Management
• US / GEO Management
• Company Spokesperson
• LOB – P&L Responsibility
• Market Strategy Development
• Corporate Strategy Development
• Product Development (HW / SW)
• Market Research and Forecasting
• Operations
• Management
• Product Launch
• Product Development
• LOB – P&L Responsibility
• OEM Account Management
• New Business Development
• Proposal / Contract Negotiations
• Corporate Strategy Development
• Market Research and Forecasting
• Sales and Marketing Development
• Management
• Project Management
• Strategy Development
• SEO / CRM Optimization
• LOB – P&L Responsibility
• New Business Development
• Strategic Account Management
• Statement of Work / Proposal
Management & Negotiations
• Industry Briefings / Report Writing

2. Sales/Marketing
•Enterprise (B2B)
•Consumer (B2C)
•Vertical Markets
•Segmentation
•Super Store
•Distributor
•Channel
•CPG
•SMB
•OEM
Business Acumen
•Business Development
•Strategy Development
•Tactical Planning
•Operations
•Innovation
•CRM / CLV
•VOC / CSI
•P&L
Skills
•Leadership
•Coaching
•Facilitator
•Training
•Education
•Sales Enabl.
•Organizational
Development
Competency
•Management
•Research
•Branding
•Prod. Dev.
•Prod. Markt.
•Project Mngmt.
•Promotion Dev.
•Best Practices
Ability
Mark A. Dildilian / Personal Value Proposition
EXPERIENCE
EXPERTISE
Innovate, Communicate and Implement
Employ Strategic / Tactical Thinking Methods
Diverse marketing background, providing leadership and innovation
in achieving planned goals and objectives
Research, Analyze and Plan
Communication
•Effective
Presenter
•Public Relations
•Collateral Dev.
•People Skills
•Motivator
•Diplomat
•Written
•Verbal
Senior Level
Proven
Background
DELIVERINGGROWTH
Management, Sales, Marketing, Branding, Strategic Planning, Product Management & Planning and New Business Development
VALUE

3. Vision
Vision
Vision
Vision
Vision
Skills
Skills
Skills
Skills
Skills Incentives
Incentives
Incentives
Incentives
Incentives Action
Plan
Resources
Resources
Resources
Resources
Resources
Action
Plan
Action
Plan
Action
Plan
Action
Plan
Organizational Philosophy / Understanding of Management & Execution
Success
Confusion
Anxiety
Gradual
Change
Frustration
False
Start
Absent
Vision
Management & Execution
Absent
Skills
Absent
Incentives
Absent
Resources
Absent
Action Plan

4. Customer
Management
Traditional
Approach
Non-Traditional
Approach
Customer
Control
• Evolve Loyalty to Brand:
 Flexibility to customer
 Innovation originality
 Product centric
 Sustainability
 Authenticity
• Employ:
 New outreach tactics
 Operational practices
 Behavioral change
 Segment specific
 Customer centric
• Cost / Supply / Demand
• Product alternatives
• Loyalty to channel
• Consistent with
today
APPLICABLE EXPERIENCE /
Understanding the Paradigm in Customer Management
Directional Focus: Driving for Success