Mark is interested in social media and keeping up with popular culture. To target Mark and similar audiences, the document recommends several marketing strategies including using QR codes, YouTube ads and trailers, Instagram profiles and posts, big posters displayed in public places, ads on social media sites, TV ads and trailers, and interviews with the film's cast. These strategies aim to generate interest, provide exclusive content and deals, and appeal to specific audience types to increase ticket sales and box office returns.

1. Mark
Marketing ideas.

2. Interviews
with cast
QR Codes
YouTube
Ads/trailer
Trailers
and
Tv adverts
Mark
Adverts on social
networking sites
Big posters
Official
Instagram
Profile

3. QR Codes
QR codes are a interesting feature for
Marketing and advertising to the audience.
This is because the audience feel like they
are interacting with a certain feature of
the film the film and also they get special deals and offers
from getting 50% off when you scan the QR code. This will
entice audiences similar to mark as they can get deals by
interacting with the film.

4. YouTube Ads & Trailers
On YouTube there is a wide range of
Suggestions to watch, including
adverts before the clip starts. This
would be For mark to come across a
new film. We know this as he is very
Up to date with his social life this
Would interest him by watching
Trailers when ever you want.

5. Instagram
Mark is regularly up to date with his social
Life. One of the common ones that he uses
Is instagram. We know this as in the
Extract about mark he states a girl that
Likes his instagram picture. From this
Information we can gather that we can
Entice him and people similar by using
Instagram. One of the ideas we could use is
By following our profile on instagram, you can see exclusive videos
And pictures. This will interest people similar to mark and increase
The sales at the box office.

6. Big Posters
Big posters are another key feature
Marketing. This is because we see
Posters similar in popular public places
Such as the London Underground ,roads
, cinemas ,bus stop and billboards. This
Convenient for Mark as he legal to drive
Meaning that he may come across these
Posters. However we Can link this with QR codes. Moreover
A film poster can be advertised in bus stops this is effective
As we can include QR codes with the poster. This means we
Can include deals when you use the QR codes.

7. Adverts on Social Networking Sites
Adverts on social networking sites are a also a
Good way to entice people as social networking
Has become very popular recently. For example
You can be browsing through Facebook when a
Advert for the film appears. From there
Companies and institutions can gain popularity
And can make special deals and links to other
Social networking sites such as Instagram and
Twitter. This will increase ticket sales in the
Film industry.

8. TV Ads & Trailers
TV ads & Trailers are a effective.
For example we see them regularly
When we watching a favourite
Television programs. For example if
We are watching a sci-fi series on TV.
A sci-fi film being advertised it will
Attract fans of that particular genre to watch this certain film.
Moreover another technique that will entice fans is the Shazam
app that has been highlighted in the photograph. This enables
The audience to record the music playing in the advert and
Collect deals that are on offer.

9. Interviews with the Cast
Interviews with the cast can appeal
To specific audience types. For
Example the protagonist of a
Previous film may have a big fan
Base. This is a good way of
Marketing a film as if a actor is
Popular in a certain film, the audience are going to be drawn
Into watching another film that he appears in. Moreover
Interviews behind the scenes will attract a will attract more
People to purchase tickets as they have already had a insight
In to how the film was made.