An independent film called "Exodus" used social media like Facebook and Twitter to promote their film through hashtags and sharing trailers and interviews since they did not have a large budget for TV ads or billboards. The filmmakers chose Dragonfly Pictures, a British independent film distributor, as the media institution to distribute their low-budget independent film since a major film company would not be a suitable partner for their small production.

1. Q3. WHAT KIND OF MEDIA
INSTITUTION MIGHT DISTRIBUTE
YOUR MEDIA PRODUCT AND WHY?

2. MARKETING THROUGH THE
INTERNET
Seeing that our film was an independent film, we could not do TV
advertisements or billboards. So we used the internet to promote our film.
With social networks like Facebook and Twitter we where able to promote
our film to our peers and social groups. On twitter, we created used the hash
tag function to promote our film title. #exodus.
Also, we released a trailer and interviews of our producers, actors and
directors.

3. DISTRIBUTORS
Our film is a low budget independence. Because of this, a big film company
would not be an appropriate distributor for our film.
Our distributors where Dragon fly Pictures, a British independent film
company.