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1. Marketing analysis-The Descent
Poster- Posters are the best ways to advertise
films, dew to the fact that they can go anywhere on
billboards in shops etc.
Colours have been specifically chosen for meaning.
The black background has been specifically
chosen; the colour black conveys things like fear
and death. The streak of light that has its own
small place ion the movie poster denotes
enclosure also this can show that light is vast as
the rest of the background is black. The fact that
big bold titles have been used is something, which
will attract a audiences eye. In the poster a quote is used for effect “Outright
Terror… Bold and Brilliant” Movie quotes give a short review in a few words
explaining a experience, movie quotes help a audience in making a decision on
things like posters these help people like Neil Marshall help films to sell.
Trailer- https://www.youtube.com/watch?v=4mujk825LXk
Movies tend to have trailers before they are released showing some of the
interesting parts from the movie, to watch a movie trailer cost implications will
be involved. The price of a film back in 2006 would of cost around the price of £3.
if you wanted to access this trailer you would either require internet or money to
see the trailer at a cinema. Trailers are also made to convince people to pay and
watch their movie. The first part of the trailer has a backstory, in which some
parts involving the narrative of the film are shown. In the trailer some action,
suspense and horror, in the horror they feature the sub-genres of the film they
show that the movie is a monster movie and a survival horror. In the trailer
music is added fir effect, in the trailer a heartbeat noise to speed up the pacing to
make a faster edit, it also gives a fear affect. Some dialogue that is being used in
the scene what has a key effect of urgency, in the cave scene Beth ruses one of
her friends to get out a cave that is caving in.
Campaign gets changed-A bus, which was
advertising The Descent. Advertising the
film on busses will get more people to
watch the film. However in the London
bombing this wasn’t the case as a bus got
blown up, this bus had a advertised Descent
poster on it, the poster represented caving
and closed spaces, the fact that this linked
in with the London bombing so the poster
was forced to be changed.

2. The Descent website-http://www.thedescentfilm.com/
How The Descent website is laid out, in the corner of the main menu there are
different links which you can interact with and click on. The features what are in
the corner of the menu are: synopsis, cast, downloads, gallery, trailer, message
board and experience, the website uses a range of different effects that fit well, a
consistent colour pallet has been used for affect. Company’s that helped to make
the film are featured at the bottom of the page. The DVD is featured at the side of
the page; Concept art for the film has been placed in the middle of the menu. To
access this website Internet will be required.