The document discusses the film promo pack (trailer, website, and poster) created by the author. It summarizes how each component utilizes conventions of their genres and represents social groups or issues. The trailer uses conventions like close-ups and intertitles to build tension and elicit sympathy for the protagonists. The poster features typical elements like lead actors at the top and a tagline to intrigue audiences. The website includes standard sections like synopsis, gallery, cast/crew, and social media links to inform viewers about the film. Overall, the promo pack aims to effectively promote the film and story of a group of teenage boys struggling to survive a global viral catastrophe.

1. CCR1
How my film promo pack (trailer, website, poster) uses or challenges
conventions and how they represent social groups or issues.

2. My main trailer follows genre conventions in that it creates a dramatic
scenario with sympathetic protagonists whose fate the audience is
encouraged to sympathise with. The trailer achieves this through camera
language such as close ups so that the young mens expressions and
anxiety are vividly conveyed.
MY FILM PROMO PACK

3. A second trailer convention that we employ is the use of inter-titles to
anchor meaning, for instance, as this is an “end of the world” disaster
movie, we relied on inter-titles to provide some of the backstory to the
narrative: “ONE EVENT” … “WILL CHANGE THE FACE OF THE PLANET”.
Sound is an important part of film language so the inter-titles are often
marked with significant non-diegetic sound codes such as deep sonic
booms that alarm and startle the audience, showing how serious the post-
MY FILM PROMO PACK

4. Another trailer convention we have utilised is one sentence dialogue
between characters. This is crucial in building anticipation for the
upcoming movie whilst also not giving too much away about the plot of
the movie.
MY FILM PROMO PACK

5. A genre convention we have used is the fact our trailer centres around
building anticipation and keeping the audience on the edge of their seat
until we finally reach a climax at the end of the trailer, this is a clear
convention of the thriller genre.
MY FILM PROMO PACK

6. We have used music within the trailer very effectively, we selected a
dramatic soundtrack that would come in around halfway through. Its main
use was to build tension and anticipation as we approached the end of the
trailer. This is a very popular convention amongst trailers.
MY FILM PROMO PACK

7. Film Poster
I made the EX part of extinction red because it adds depth to poster
and also signifies the effort that had to be made in order for our
young survivors to make it.
Tag line draws in the audience and
creates enigma
A poster convention is having the
Star actors at the top
The visual code of Lucas’
distressed facial expression
Signals the thriller genre
We used a hashtag to gain
traction on social media
A billing block is a convention of all posters
And is an industry requirement.
I placed social media links
At the bottom so people
Can stay up to date with
All of the information.
Release date around Christmas as it is a holiday,
therefore attracting a larger audience.

8. My Film Website

9. My Film Website - Synopsis
Before I made my film website I made a list what a film website needed.
The first thing on my list was a synopsis as one of the main features of a
film website is to inform the viewer what the general themes and ideas
within the trailer are. I created a whole section dedicated to the synopsis
using the Wix tools.

10. My Film Website - Gallery
I then decided to implement a gallery into my website as after the viewer
reads the synopsis they want a real introduction to the characters and
scenery within the film. It was also a chance for us to show off some of our
impressive shots.

11. My Film Website - Cast & Crew
I included a cast and crew section into my website to give the viewer a
detailed description of our job roles within the trailer. As you can see next
to each of the actors I created a false acting profile for each actor talking
about their ‘previous work’ and ‘experience’ in the film industry. I used the
import image tool on Wix for this.

12. My Film Website - Social Media
As all websites should I created a contact us section where I put links to
our twitter, instagram and facebook. I used the Wix tool ‘buttons’ to
achieve this. A viewer clicks on an icon and it takes them to that specific
page or account.

13. My Film Website - Release Dates
I also decided to add a section dedicated to the release dates of our
production. This is because one of the films websites roles is to convert as
many viewers of the website into consumers of the film so adding release
dates gives the viewer the information on when the film comes out which
makes them more likely to go and see it.

14. HOW MY PRODUCT REPRESENTS ISSUES AND SOCIAL
GROUPS

15. How does your product represent social groups and issues?
Our film trailer features one main group of people, three teenager boy
who are survivors of a devastating global viral attack. The world as they
know it ceases to exist: basic human needs are under threat as they
struggle to survive.

16. They face food and water scarcity; they improvise shelters and light fires
to keep away the darkness.
How does your product represent social groups and issues?

17. How does your product represent social groups and issues?
They retreat to an island with basic infrastructure where they believe
themselves to be alone. Worse than the loneliness, darkness, hunger and
anxiety is the fear of attack that strikes unexpectedly when they suddenly
find that they are not alone. A group of older, stronger faceless intruders
suddenly threatens their fragile hope for survival. On foot against men in
machines, can they pit their wits against the hunters and lie low, and live
to see another day?