Xerox was founded in 1906 as a photocopier company and introduced the first plain paper photocopier in 1959, creating a monopoly. However, in the 1960s competitors like IBM, Kodak, and Canon entered the market focusing on high volume copiers, lower prices, and customer relationships. By the 1980s Xerox's market share fell to 50% as Japanese companies like Kodak and Canon sold copiers at or below Xerox's manufacturing costs. Xerox responded by implementing a quality strategy focused on meeting customer requirements through benchmarking, team formation, and total quality management to improve its products, distribution, and customer relationships. It has since reinvented itself as a global document management and

2.  Muhammad Shahzaib
 Chaudhry Farhan
 Nouman Asif
 Sheikh Ahtisham

3.  Xerox was founded in 1906 as Haloids
photocopier company.
 Xerox introduced first plane paper
photocopier in 1959
 Now a days it sells document solutions and
services, and document technology products
in more than 160 countries.
 Xerox create monopoly in the plane paper
photocopier.

4.  Xerox printers
 Digital printers
 Multi function
 Scanners
 Software solution
 Equipments

5.  it just focus on production, sold with low
volume copier machine and they did not
maintain customer relationship
 Other competitors jump into the market in
1960’s like IBM, Kodak, Canon focus on high
volume copier machine and low prices with
customer relationship.
 In 1980’s its share fallen down to 50%

6.  Kodak , Canon (Japanese companies) they
focus on low and medium range copier
market
 They sell products at the Xerox
manufacturing cost.

7.  Its focus on long range quality strategy
 Plans was developed to meet customer
requirements.
 Bench marking
 Team formation
 TQM (total quality management) approach
 Leadership through quality

8.  One Quality for all
 Ensure satisfaction
 Focus on customer, employee, business and
process
Brought changes in :
 Product planning
 Distribution
 Customer relationship

9.  Xerox has rethought, redefined, reinvented
its self
 It become no longer a “Copier company.” its
become the leading global document-
management and business-process
technology.
 Its help companies and people to be smart
for their document.
 It become the largest scientist company
(5000) and with a lot of innovative spirit and
new creativity.