This document discusses company growth strategies and marketing strategies. It provides examples of Starbucks' growth strategies, including market penetration, market development, product development, and diversification. It also discusses the key aspects of developing an effective marketing strategy, including market segmentation, target marketing, product differentiation, and market positioning. An effective marketing strategy involves dividing the market into segments, evaluating each segment, selecting target segments, differentiating products for each segment, and positioning products in the minds of consumers to occupy a clear and desirable place relative to competitors.