The document defines marketing as the business activities involved in the flow of goods and services from production to consumption. It involves coordinating the 4Ps of marketing: product, price, place, and promotion. Marketing serves the functions of exchange, physical supply, and facilitating exchange through activities like financing, risk-bearing, and providing market information. Modern marketing packages products and services with advertising, brands, prices, and distribution to drive sales promotion through advertising. Consumer behavior is influenced by both individual and environmental factors.

2. Means
 Derived from “Marcatus”
 It facilitates the flow of goods and services
from producer to consumers
 Anticipating customer needs
 Aatisfying those needs with relevant products
or services the customer is willing to pay for
making a profit!

3. Definition
 “Marketing includes those business activity
which are involved in the flow of goods and
services from production to consumption”
 As a practice, it consists in coordination of
four elements called 4P's:
 Product
 Price
 Place
 Promotional

4. 4P’s
1.Product→Solution

5. 2.Promotion→Information
Such as Advertisment

6. 3.Price→Value

7. 4.Place→Access

8. Functions of
marketing

9. 1.Function of Exchange
 Buying
 Assembling
 Selling

10. 2.Function of Physical
Supply
 Transportation
 Storage
 Warehousing

11. 3.Facilitating Function
 Finance
 Risk-bearing
 Standardization
 Market information

12. Modern Marketing
Package
Selling
Advertising
Product
Service
Brand name
Promotion
Price Distribution

13. Sales Promotion
Sales promotion means any
steps that are taken for the
purpose of obtaining or
increasing sales

14. Advertising
 It means to turn the people’s
attention to a specific thing

15. Consumer Behaviour
 “Consumer behaviour is the
outcome of both individual and
environment influence”

16. Thank You