The role of retail marketing in the world of commerce is extremely significant. Retail marketing has many advantages which have been discussed in this PPT. It is extremely essential for a business venture to possess a strong retail marketing strategy.

1. The Objective of Retail Marketing

2. Retail Marketing
Retail marketing is an integral part of a
promotional strategy. It plays an important
role in advertising and promotion of your
products and services.

3. Maximizes Results of Advertising Process
Retail advertising helps in optimizing the
advertising process.

4. Optimizes Category Sales
The distributors get categorized by the
product that they offer to the retailers.

5. Cross-Selling and Up-Selling
Retail marketing also encourages cross-selling
and up-selling of products and merchandise.

6. Enables Shopper Navigation
Location of products is also among the
various functions of retail marketing.

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