marketibg mix

2.  The Marketing Mix
. A mixture of several ideas and plans followed by
a marketing representative to promote a
particular product or brand is called marketing
mix.
Several concepts and ideas combined together to
formulate final strategies helpful in making a brand
popular amongst the masses form marketing mix.
The offer you make to your customer can be altered by
varying the mix elements.

3.  PRICE  The price is the amount a
customer pays for the
product.
 It is determined by a
number of factors
including market share,
competition, material
costs, product identity and
the customer's perceived
value of the product.
 The business may increase
or decrease the price of
product if other stores have
the same product.

4. PRODUCT

5.  PRODUCT
A product, service or idea is that
which satisfies the needs & wants
of the customers
Product is actually a complex,
multidimensional concept. It is
defined broadly enough to include
services, programs, and attitudes
and includes whatever you are
offering the target market in an
effort to meet their needs. It
involves all tangible and
intangible aspects of the good or
service you offer your target
market
Product depend
upon:
Variety
Quality
Design
Features
Brand Name
Packaging
Service
New
generation
products

6.  PLACE

7.  PLACE
 Place represents the location
where a product can be
purchased.
 It is often referred to as the
distribution channel. It can
include any physical store as
well as virtual stores on the
Internet.
 to make products available in
the right place at the right
time in the right
quantities. Distribution
matters for a business of any
size – it is a crucial part of the
marketing mix.
 Physical distribution are
activities involved in
transporting products
from the producer to the
consumer:
 Mode of transport
 Warehousing & Storage
 Order processing
 Inventory control

8.  PROMOTION
Promotion activities
are meant to
communicate &
persuade the target
market to buy the
company’s products
This is done by:-

9.  PROMOTION
Advertising
Personal selling
Sales promotion- POS
Public Relations

10. PEOPLE People – all people who
directly or indirectly
influence the perceived
value of the product or
service, including
knowledge workers,
employees, management
and consumers.

11.  PROCESS
procedures,
mechanisms and
flow of activities
which lead to an
exchange of value.
Where do they find
the availability
of the service?
Contact
Reminders
Registration
Subscription
Form filling
Degree of technology

12.  PHYSICAL ENVIRONMENT
 The ambience, mood or
physical presentation of the
environment
 Packaging.
 Internet/web pages.
 Paperwork (such as invoices,
tickets,…..).
 Brochures.
 Furnishings.
 Uniforms.
 Business cards.
 The building itself (such as
prestigious offices or scenic
headquarters).
 Mailboxes and many others . .

13.  The Marketing Mix
 Blend of the mix depends upon:
 Marketing objectives
 Type of product
 Target market
 Market structure
 Rivals’ behaviour
 Global issues – culture
 Marketing position
 Product portfolio
 Product lifecycle
 Boston Matrix

14. The 7 Cs
Customer Facing
Customer/ Consumer
Cost
Convenience
Communication
Caring
Co-ordinated
Confirmation
The 7 Ps
Organisation Facing
Product
Price
Place
Promotion
People
Processes
Physical Evidence
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7Ps & 7Cs