This document discusses the 7 P's of marketing - product, price, place, promotion, people, process, and package. It provides details on each P, including definitions and examples. Product refers to a company's product mix and portfolio. Price mix is the combination of price-related variables set by a producer. Promotion involves communicating with buyers to influence purchasing. Place marketing promotes a location. People includes those involved in business and customer interactions. Process is the customer delivery and service flow. Package is the wrapping and container that contains the product. The conclusion states that determining the traditional 4 P's along with the additional 3 P's can help develop an effective marketing strategy.

1. Don Bosco College (Co-Ed)
Department of
Management Studies
Marketing Management
AJAY.R
B20501

2. INTRODUTION
 marketing mix consists of a combination of factors
that a business can control in order to influence
consumer to purchase its products. By strategically
manipulating these factors and continuously
optimizing them, business can better serve their
customers; in turn, boosting their bottom lines.

3. Marketing mix 7 p’s

place
product price
people
promotion
process
package

5.  A product mix is the total number of product lines and individual products
or services offered by a company. Additionally referred to as product
assortment or product portfolio. Product mixes vary from company to
company. Some have multiple product lines with lots of products in each
line.
 A successful product mix strategy enables a company to focus efforts and
resources on the products and product lines within its offerings that have
the greatest potential for growth, market share, and revenue.
product

7.  Price mix is the combination of different 'price-related variables' determined by a
producer to fix the price of the product or service he offers.
 The P of Price is a component of the marketing mix (product, price, place, promotion
and, in some cases, personnel). By making the right adjustment in the marketing mix, a
product or service can be successfully marketed. This article describes the P of Price.
 Price actually stands for all sorts of things, a summary:
 Price = the exchange value of a product or service.
 Price = income ... other P's from the marketing mix are mostly expenditures
 Price = a direct influence ... other P's have mostly an indirect influence.
 Price = it is most often used/misused
price

9.  Promotion is a marketing tool, used as a strategy to communicate between the
sellers and buyers. Through this, the seller tries to influence and convince the
buyers to buy their products or services. It assists in spreading the word about
the product or services or company to the people.
 In marketing, promotion refers to any type of marketing communication used
to inform target audiences of the relative merits of a product, service, brand or
issue, most of the time persuasive in nature. It helps marketers to create a
distinctive place in customers' mind, it can be either a cognitive or emotional
route. The aim of promotion is to increase brand awareness, create interest,
generate sales or create brand loyalty. It is one of the basic elements of the
market mix, which includes the four Ps, i.e., product, price, place, and
promotion.[1]
promotion

11.  Place marketing can also be referred to as place branding or place
promotion. Place marketing is a marketing strategy using which a place is
promoted. The marketing concept has gone beyond the promotion of
products and services.
 Place mix or distribution mix is an arrangement of channels, both physical
and non-physical, through which the product is made available to
customers for purchase. It is the set of decisions a company undertakes to
make the product accessible to its target customers conveniently in the
most cost-efficient manne
place

13.  People, in the marketing mix, refers to anyone directly or indirectly
involved in the business side of the enterprise. That means anyone
involved in selling a product or service, designing it, marketing, managing
teams, representing customers, recruiting and training.
 People refer to individuals who engage in marketing activities and interact
with customers. They might be marketers, salespeople, or customer service
officers.
people

15.  Process refers to the processes involved in delivering your products and services
to the customer. It is also about being 'easy to do business with'. Having good
process in place ensures that you: repeatedly deliver the same standard of service
to your customers.
 Process refers to the flow of activities or mechanism that take place when there is
in an interaction between the customers and the businesses.
 . A marketing process is: “A series of steps that allow organizations to identify
customer problems, analyze market opportunities, and create marketing materials
to reach the desired audience.
process

16. Package

17.  The wrapping material around a consumer item that serves to contain, identify,
describe, protect, display, promote and otherwise make the product marketable
and keep it clean.
 Packaging is a subset of marketing where a brand designs and develops the
wrapper or container to aid its transport, handling, delivery, and communicate
the brand and product information by making it look attractive. Objective. To
facilitate safety and aid product storage and transportation.
 A package is an organized collection of classes which is included in the program
as per the requirement of the program. For example java.io package is included
for input and output operations in a program
package

18. CONCLUSION:
 Including the model of 7 P's of online marketing into a company's
marketing decisions flow will develop a better marketing strategy for your
business. The benefits of marketing decisions around product, price, place,
promotion, people, process, and physical evidence are vast.
 With that being said, the marketing mix of price, product, place, and
promotion, remain relevant and vital in any marketing campaign.
Determining the 4P's and how they all interact is important in identifying
the key factors of marketing a particular product or

19. Thank you….