SlideShare a Scribd company logo
Apps/Push Notifications
                                                     Mobile Email          Group Texting
                                                                           Social DM
                                                     SMS                   Voice Marketing
              IM               IM                    IM                    Mobile Email
                                                     Email                 SMS + MMS
Events        Email            Email                                       IM
              Events           Events                Events                Events
Direct Fax    Direct Fax       Direct Fax            Direct Fax            Email
Direct Mail   Direct Mail      Direct Mail           Direct Mail           Direct Fax
                                                                           Direct Mail
Telephone     Telephone        Telephone             Telephone             Telephone

<1990         1990s            1999                  2000s                 2012
TV            TV               TV                    TV                    TV
Radio                                                                      Radio
              Radio            Radio                 Radio                 Print
Print         Print            Print                 Print                 Display
Display       Display          Display               Display               Website
              Cable TV         Website               Website               Search
                                                                           Online Display
              Website          Search                Search                Paid Search
              Search           Online Display        Online Display        Landing Pages
              Online Display   Paid Search           Paid Search           Microsites
                               Landing Pages         Landing Pages         Online Video
                                                                           Affiliate Marketing
                               Microsites            Microsites            Webinars
                               Online Video          Online Video          Blogs/ RSS
                               Webinars              Affiliate Marketing   Podcasts
                                                                           Contextual
                               Affiliate Marketing   Webinars              Wikis
                                                     Blogs                 Social Networks
                                                     RSS                   Mobile Web
                                                     Podcasts              Behavioral
                                                                           Social Media & Ads
                                                     Contextual            Virtual Worlds
                                                     Wikis                 Widgets
                                                     Social Networks       Twitter
                                                     Mobile Web            Mobile Apps
                                                                           Geolocation
                                                                           Pinterest
HYBRID
ENERGY
Slide via JESS3
Slide via JESS3
10 Shifts Changing Consumer Behavior / Germany
10 Shifts Changing Consumer Behavior / Germany
10 Shifts Changing Consumer Behavior / Germany
10 Shifts Changing Consumer Behavior / Germany
10 Shifts Changing Consumer Behavior / Germany
10 Shifts Changing Consumer Behavior / Germany
10 Shifts Changing Consumer Behavior / Germany
10 Shifts Changing Consumer Behavior / Germany
10 Shifts Changing Consumer Behavior / Germany
10 Shifts Changing Consumer Behavior / Germany
10 Shifts Changing Consumer Behavior / Germany
10 Shifts Changing Consumer Behavior / Germany
10 Shifts Changing Consumer Behavior / Germany
10 Shifts Changing Consumer Behavior / Germany
10 Shifts Changing Consumer Behavior / Germany
10 Shifts Changing Consumer Behavior / Germany
10 Shifts Changing Consumer Behavior / Germany
10 Shifts Changing Consumer Behavior / Germany
10 Shifts Changing Consumer Behavior / Germany
10 Shifts Changing Consumer Behavior / Germany
10 Shifts Changing Consumer Behavior / Germany
10 Shifts Changing Consumer Behavior / Germany
10 Shifts Changing Consumer Behavior / Germany

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10 Shifts Changing Consumer Behavior / Germany

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  • 21. Apps/Push Notifications Mobile Email Group Texting Social DM SMS Voice Marketing IM IM IM Mobile Email Email SMS + MMS Events Email Email IM Events Events Events Events Direct Fax Direct Fax Direct Fax Direct Fax Email Direct Mail Direct Mail Direct Mail Direct Mail Direct Fax Direct Mail Telephone Telephone Telephone Telephone Telephone <1990 1990s 1999 2000s 2012 TV TV TV TV TV Radio Radio Radio Radio Radio Print Print Print Print Print Display Display Display Display Display Website Cable TV Website Website Search Online Display Website Search Search Paid Search Search Online Display Online Display Landing Pages Online Display Paid Search Paid Search Microsites Landing Pages Landing Pages Online Video Affiliate Marketing Microsites Microsites Webinars Online Video Online Video Blogs/ RSS Webinars Affiliate Marketing Podcasts Contextual Affiliate Marketing Webinars Wikis Blogs Social Networks RSS Mobile Web Podcasts Behavioral Social Media & Ads Contextual Virtual Worlds Wikis Widgets Social Networks Twitter Mobile Web Mobile Apps Geolocation Pinterest
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Editor's Notes

  1. How many people watch mad men?Typical of a generation but a type of marketer at the time
  2. Three things on marketers place. It used to be just creative.
  3. Satisfy the CustomerThe easiest, and possibly the most affordable, way to build customer loyalty is to satisfy the customer. Begin by implementing the most basic customer service rule: treat the customer the way you want to be treated when shopping. Ideas: Back in stock emails, customer survey emails
  4. Satisfy the CustomerThe easiest, and possibly the most affordable, way to build customer loyalty is to satisfy the customer. Begin by implementing the most basic customer service rule: treat the customer the way you want to be treated when shopping. Ideas: Back in stock emails, customer survey emails