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Market You
This document provides tips and resources for developing a professional image and career plan, including creating professional profiles and accounts, networking, finding job opportunities, and managing a career transition or loss of a job. It discusses creating business cards, resumes, LinkedIn profiles, personal branding, and developing expertise. Resources are provided for online teaching platforms, consulting services, staffing agencies, and controlling finances during career changes. Soft skills and maintaining a positive attitude during job searches are emphasized.
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Market You
- 1. Market You Developing yourprofessional image.
- 2. Handouts • SBTDC RequiredForms • Registration • Satisfaction Survey • Presentation Slides • Life Plan Template • Business Model Your Canvas • Action Verbs • Resume Tips Quick Study • URL for electronic materials • SBTDC Office Brochure
- 3. Outline • Professional imagetips • Deciding a career • Looking for a job • What if I lost my job • Hands-on • Create/update your LinkedIn profile • Create/update your Rapportive profile • Create/update your About.me profile
- 4. Email Address • Createand use your personal email address for electronic correspondence • Create an email address with your first and last name • Do NOT use an unprofessional email address such as princess88@gmail.com. • Gmail allows you to add “+” to track where messages originate. YourName+website@gmail.com
- 5. Business Cards • Name •List your expertise (make your tagline your skillset) Example: Business Development Specialist • Contact information – exercise caution with people you don’t know (use a PO Box) • Phone number – Google Voice protects your real mobile number • Email – professional email with first and last name • QR code – ScanLife.com (personal free account grants three free QR codes) • Print cards – variety of templates available and can design online • The UPS Store: http://www.upsstoreprint.com • Vistaprint: http://www.vistaprint.com • Moo: http://us.moo.com
- 6. Professional Headshot • Usea professional • Wear proper clothing that does not distract • Comfortable, wrinkle free • solid (darker) colors with dimension • flattering neckline • long sleeves • no flashy or loud accessories • Look natural and relaxed (no glamour shots) • Focus on the eyes (literally, eyes need to be perfectly in focus—no blur) • Have good lighting, avoid shadows • Use powder to control shine
- 7. Dress to Impress •Image matters – build your personal brand • Look the part (not where you are, but where you want to be) • Associations reflect reputation; surround yourself with the right people • Professional but comfortable cloths • Tailored not baggy • Avoid trendy/seasonal apparel that dates you • Lightweight materials (may sweat under bright lights) • Keep suits buttoned to avoid showing extra pounds • Closed-toe shoes (clean/polished) • Personal grooming • Television/Video Interviews • Wear solid colors; avoid black, red and white if on television • Avoid distractions (ruffles, low necklines); lapel for microphone clip • Wear simple jewelry (nothing light catching or noise-making) • Subtle makeup; avoid gloss (for baldness, apply powder to prevent glare) • Smile
- 8. Nurture Your Network •Who do you most respect? Ask them to be your mentor. You need a mentor! • Join professional organizations/associations with professionals in which you aspire • Investigate yourself • What public information is out there? • Legal (i.e., traffic violation) – https://www.courts.mo.gov/casenet/base/welcome.do • Credit – request copies from credit bureaus and know your credit score • Social – what organizations/affiliations are you associated with and what is their reputation? • Reputation – Perception can become reality
- 9. Endorsements • Minimum ofeight • 360 view • Direct report • Manager • Peer • Review spelling
- 10. Personal Elevator Pitch Yourthree-part elevator pitch communicating who you are and the value you offer. PART ONE (Option A) Hi, my name is (your name). I specialize in (area of expertise) with a degree in (program of study) from (education institution). (Option B) Hi, my name is (your name). I specialize in (area of expertise) with (number) years of (industry) experience. PART TWO I am (specific skill, qualification, or experience that differentiate you from your competition) and (example of how you used that skill to create success/results; numbers are best if possible to use when stating results). PART THREE I’m looking to (state your objective, aligning yourself with the position in which you are interviewing) as I transition to (reason for making a change—why do you want to work for this company or why is this or this is a better career fit).
- 11. Resume formatting fromFiver.com Resume Tips • Use qualitative data (numbers) • Focus on accomplishments • Use action verbs • Consistency • Legible • Use symbols ($, %, #) to help “pop” out • Save in PDF to avoid format distortion • Hire a professional writer and/or editor • Pepperdine http://seaver.pepperdine.edu/careercenter/alumni/findajob/resumes.htm • Quintessential Careers http://www.quintcareers.com/resume_mistakes.html
- 12. Become an Expert •Blog and Publish Your Work • Develop Curriculum and Teach (online for a fee http://udemy.com) • Offer Consulting Services; Register a DBA or LLC and formalize a business • Seek our professional industry-recognized certifications • Project Management Professional • Certified Global Business Professional • Join Industry Associations and Network • Keep in touch with your contacts
- 13. Publish Online • Blog.com •Blogger.com • CreateSpace.com • Issuu.com • Penzu.com • Scribd.com • SlideShare.com • Squarespace.com • Svbtle.com • Tumblr.com • Webs.com • Weebly.com • Wix.com • WordPress.com
- 14. Or Simply Blog WordPress.com Blogger Tumblr SquareSpace Google+ Medium Hubpages Joomla LiveJournal Quora Typepad Weebly Drupal Squidoo Postach.io Facebook Notes Svbtle Sett Ghost Posthaven Blog.com Zoomshare Xanga Read descriptions about each one listed at http://www.dearblogger.org/blogger-or-wordpress-better.
- 15. About.me • Biography webpage •Provides contact information • Customizable with personal image and colors • Add links to blog, social media, work, past projects, etc. • https://about.me
- 16. Protect Yourself • Rememberyour are interviewing “them” as much as they are interviewing you • Give location information but not specific address or use a PO Box or mail service • Use Google Voice to redirect to your private cell or landline • Use Google Maps to check out the location in advance of an on-site interview • Don’t over share personal info (EEOC protects discrimination against race, sex, pregnancy, religion, national origin, birthplace, age, disability, marital/family status) • Verify the type of position (employee vs contractor; benefits) • Study their business profile (review their annual report, website, product catalog, ReferenceUSA profile, public recognition/awards, etc.)
- 17. Rapportive Control your profile!Don’t let it control you. • Gmail add-on that profiles by user’s email address • Shows their photo, location, job, company, LinkedIn profile, shared connections, and other social media applications • Edit your profile at https://rapportive.com
- 19. What Does theInternet Say About You? • The big four: Facebook, Twitter, Google+, and LinkedIn • Others • Tools for record removal: Intelius.com Acxiom.com MyLife.com ZabaSearch.com Spoke.com BeenVerified.com PeekYou.com USSearch.com PeopleFinders.com PeopleLookup.com PeopleSmart.com PrivateEye.com WhitePages.com USA-People-Search.com Spokeo.com PublicRecordsNow.com DOBSearch.com Radaris.com Account Killer Just Delete Me Knowem Abine MyPrivacy® & ExecPrivacy ReputationDefender®
- 20. Fair Credit ReportingAct • Permissible Purpose • Disclosure • Authorization • Certifications • Adverse Action http://www.consumer.ftc.gov/sites/default/files/articles/pdf/pdf-0111-fair-credit- reporting-act.pdf
- 21. LinkedIn • Create profile •Connect with colleagues • Request endorsements • Upload presentations to SlideShare and connect to LinkedIn to demonstrate expertise and competence Visual CV • Online Resume + Project Portfolio • https://www.visualcv.com
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- 23. Create a LifePlan • Current Status • Quality rating of my life • Realities of my life - responsibilities, funds available, expenses • Things that make me happy • Things that make me unhappy • Ideal life • Loves: what I really like doing • Skills & capabilities: what I do well • Track record: what I have experience doing • Ideal work style • Manifesto • personal mission and values • statement of purpose • Key moves to get me where I want to go
- 25. Career Programs US Departmentof Education – 16 Career Clusters -> Programs of Study CCCCO – Curriculum Inventory CCCCO – Taxonomy of Programs (TOP) codes CCCCO Data Mart Career Technical Education CCC Curriculum Inventory Secondary (CDE) Postsecondary (CCCCO) Statewide Career Pathways CTE Online
- 26. Data & Statistics NAICS–North American Industry Classification System SOC – Standard Occupational Classification CIP – Classification of Instructional Programs IPEDS – Integrated Postsecondary Education Data System OVAE – Office of Vocational and Adult Education
- 27. Labor Market Data O*Net– Career Guides Employment Development Department – LMI Centers of Excellence Student Success Score card Salary Surfer Gainful employment Common Metrics / Launchboard
- 28. Looking for ajob?
- 29. Browse employer directories •Missouri Employer Directory http://www.missourieconomy.org/Employers/default.aspx
- 31. Contact a StaffingAgency or an Executive Search Firm • Aerotek • Addecco • Kelly Services • Manpower • Penmac • Robert Half • Spherion • Spherion • Spencer Stuart • Heidrick & Struggles • Keystone Partnerships • AdamsGabbert • Boyden • N2Growth • Egon Zehnder • Parker • Korn Ferry International
- 32. Browse Job Boards •Visit http://indeed.com or an industry-specific job board Example: Tyler Search specializes in logistics jobs (known industry leader) • Research hiring firms • Research growing industries • Research types of positions available • Go to your LinkedIn profile to identify any personal connections in your network at the firm(s) of interest – a personal introduction is always best • Indeed also provides salary data
- 33. Independent Contractors • Getan EIN number (more professional/competitive than using your Social Security number) • Apply for a D-U-N-S (Data Universal Numbering System) number to establish credit • Reputation is vital for survival (monitor tweets, reviews); request satisfaction statements from happy clients • Bad reviews are opportunities to demonstrate excellent customer service • Manage expectations to keep clients satisfied • Document scope of work, amount to be paid, payment terms, Etc. • Advisable to seek legal counsel; never sign a document without thorough review
- 34. Soft Skills -Vital to Career Success • Timeliness • Professional Dress • Polite and Respectful of Others • Communication Skills • Writing and email • Phone etiquette & conducting conference calls • Professional Behavior • Positive Attitude • Confidence • Motivation
- 35. Attitude – BeLikable • Be Positive and Avoid Negativity (only causes harm to you!) • Eat healthy • Exercise • Be Flexible • Consider new avenues • Be open to growth • Understand Social Context • Non-verbal communication • Don’t overlook the unwritten rules • Do not quit • You need to officially be laid-off to qualify for benefits • Seek out solutions • Concern yourself with what YOU can control
- 36. What if Ilost my job?
- 37. Layoff Checklist • Staycalm, be gracious with colleagues (keep anger, feelings of unfairness to yourself), ask questions politely, and stay positive • Write down what is being said to you; it may all appear to be a blur later and you may need it • Wait to sign any severance package; do not negotiate under duress • Do not quit until your official last day (you want to remain eligible for unemployment benefits) • Save your contacts (export files from Outlook) • Negotiate your severance and your official exit story (what they share publicly) • Request a layoff letter • Get your last paycheck • Get your COBRA information • Request Recommendations • Devise a narrative that portrays your layoff as best possible • Budget – review your finances and reduce all unnecessary risk • Inventory your accomplishments and skills • Create or update your life plan • Contact your student loans for deferment • Update your resume and LinkedIn profile • Let your network know you are looking for a job • Ask your manager or a colleague for help in finding a new job • Schedule an appointment at the Career Center • Apply for unemployment • Consult an attorney if you feel it was wrongful termination due to discrimination
- 38. South Central CareerCenter • Schedule an appointment with the Career Center Missouri Career Center / South Central Workforce Investment Board Contact: Kyle Mahan, Workforce Development Supervisor Department of Economic Development, Division of Workforce Development 3417 Division Drive, Suite 1, West Plains, MO 65775 Phone: 417-256-3158 Email: Kyle.Mahan@ded.mo.gov • Take the ACT WorkKeys® job skill assessment test • Obtain your National Career Readiness Certificate • Practice Sample Questions at http://www.act.org/workkeys/assess/sample.html • Create an account at http://jobs.mo.gov • Post your resume • Apply for jobs • Check your messages for employment matches
- 39. Control Your Finances •Get the Facts • Visit Your Missouri Career Center / Workforce Investment Board • Visit Consumer Credit Counseling Services • Talk with your creditors and explore deferment and refinance options • Sign up for educational workshops and training • Get Organized and Prioritize • Create a Budget • Separate “Need to Have” from “Nice to Have” • Track your spending habits • Utilize personal finance software like mint.com • Pay off highest interest debts first • Don’t wait until disaster strikes • Beware of Scammers • More vulnerable time and easier to manipulate
- 40. Short-term Employment Solutions •Teach what you know Assess your skills and create a course to help educate others. Udemy (https://www.udemy.com) allows you to charge a fee, they help with marketing, and you can easily upload your course content and begin teaching online. Think about how your skills might be applicable to other industries. • Consulting Services Start your own business and offer private consulting services; contact SBTDC (http://wp.missouristate.edu/ucp/SmallBusiness.htm) for a free appointment to get started. • Contact a Staffing Agency for Part-time (or Temp-to-Hire) Employment
- 41. Online Teaching &Training Options Academic Earth Aprendamos Berkeley Webcasts Carnegie Mellon CK-12 Class Central Codecademy Code School Coursera Course Hero Craftsy CreativeLIVE DigitalChalk edspire Eduarrow EdX EveryClass Floqq General Assembly NPTEL IncrediCampus iTunesU Iversity Kahn Academy Knollop Kwiksta Learn to Be Learning from Data Litmos Lynda.com My Open Campus MIT OpenCourseWare My Open Courses Mytestbuddy NalandaU NovoED OpenLearn OpenSesame OpenStudy Open2Study Open Yale Courses P2PU Pathwright Peer to Peer University Ruzuku Saylor Sensei (WordPress Plugin) Skillshare Stanford Engineering Everywhere Stanford OpenClassroom Supply Chain Brain TED-Ed Treehouse Udacity Udemy Veduca VideoLectures.net Wikiversity YouTube EDU
- 42. Find Zen • Staypositive • Eat healthy • Exercise • Meditate and breathe • Less is more • Do one thing at a time • Space yourself • Be deliberate • Be complete • Devote time to what matters