The document outlines a career workshop agenda to help job seekers market themselves, including developing an impressive resume, preparing for interviews, using LinkedIn for networking, and conducting a mass marketing campaign by posting resumes on job boards, joining industry associations, contacting executive search firms, and directly engaging with industry companies. The workshop consists of two sessions, the first covering resumes, interviews, and LinkedIn, and the second involving mock interviews and feedback on participants' LinkedIn profiles and marketing campaigns.

1. KICK START YOUR
CAREER: A PLAN TO
MARKET YOURSELF
The Everest Group

2. The Everest Group
The Everest Group was founded in 1992 with a primary focus in Third Party Logistics,
Ocean, Trucking, Rail/Intermodal, Mass Retailers, Apparel, CPG, E-Commerce and
Pharmaceutical & Biotechnology. The Everest Group has operated as a full service
retained executive search firm, working with both Fortune 50 and 500 domestic and
international clients. We specialize in the following functional areas of Operations,
Distribution, Supply Chain Management, Logistics, Regulatory Affairs, Quality
Assurance, Sales, & Marketing. Among our many prestigious clients, we enjoy working
relationships with the following companies:
APL Logistics
Genco
Performance Team
Yusen Logistics
Cardinal Health Integrated Solutions
FedEx Supply Chain Solutions
DeWell Logistics
Nike
Stüssy
Kintetsu World Express
Gap
Benjamin Moore
CAI International
EMD Serono
Millennium
Watson Pharmaceuticals
Damco
Weber Logistics
Ashley Furniture

3. Matt Albanese, Principal
The Everest Group Team
Dennis Teschler, Managing
Partner
Anthony Duncan, Managing
Partner
Tara Lopez, Sr Project Manager
Samantha Doughtery, Project
Coordinator
Austin Faught, Project Manager

4. Career Workshop Agenda
Two Sessions
Session 1 – April 22nd, 10am – 12pm
• Intro
• 10 mins
• Developing an impressive resume
• 15 mins
• Interviewing: Prepare to Sell Yourself
• 30 mins
• Break
• 10 Min
• Using LinkedIn as a Networking Tool
• 15 mins
• Mass Marketing Campaign
• 30 mins
• Q&A
• 10 Mins
• Assignment Explanation
• 10 Min
Session B – April 29th, 10am – 12pm
• Mock Interviews
• LinkedIn profile review
• Mass Marketing review

5. 1. Document academic excellence
1. List your school, degree year, and any honors at
the top of your resume.
2. List achievements at the bottom of your resume
2. Demonstrate leadership
1. Involvement in extra-curricular activities
2. Team Project Leads
Developing an impressive resume
1. Personal initiative – career
progression
1. Volunteer work
2. Internships
2. Social skills – social involvement
1. Sports team involvement
2. Extracurricular Activities
3. Pick the Right Resume Length and
Format

7. Interview Preparation
Portfolio
Develop a separate package that
includes the following documents:
■ Resume
■ Certificates
■ Letters of recommendation
■ Honors, GPA, scholarships
■ Academic clubs and/or Industry associations
■ School team projects
■ Volunteer work
■ Internships

8. How to utilize LinkedIn to help prepare for the interview:
■ Look up the company page (also visit website
prior to interview)
■ Look at the interviewers LinkedIn page
■ Look up profiles of people currently in the
position you are interviewing for
■ Find the job posting and review the
requirements and qualifications
LinkedIn

9. The Interview Process
Telephone Interview
■ In most cases the first contact will be a phone call from someone
from HR, Internal recruiting or an outside recruiter.
■ These are usually impromptu calls. Don’t feel like you have to
interview just because you were called
The Non-Scheduled call
■ Don’t forget about voice reflection
■ Usually the first question will be ”tell me about yourself”
■ The remainder of the conversation
■ They will ask if you have any questions
The Scheduled call

10. Face to Face interview
Presentation
Attire:
■ How you present yourself is determined by the company you are
interviewing with
■ Understand the culture of the company

11. Communication
Verbal
■ Be friendly and personable
■ Engage the interviewer
■ Be clear, detailed and to the point
Non-Verbal
■ Stand to shake their hand
■ Body language

12. Types of interview questions
■ Questions about experience and background
■ Behavioral based question
■ Other questions they might ask
– Be prepared to answer negative questions
■ Examples:
– Tell me about a class that you had a hard time with and how you managed to
overcome it
– Tell me about a group project were someone didn’t do their part, what did
you do about it, and what were the results
■ Your knowledge of the company
– They typically will ask if you familiar with the company
■ Do you have any questions?
– Have a set of questions to ask once the interview is done.

13. Knowing what to do and what not to do
What to do:
■ Discuss religion and politics
■ Interview the interviewer
■ Ask about vacation time or holiday schedule
What not to do:
■ Be on time! By on time we mean 15 minutes early in the lobby
■ Turn off you cell phone. Don’t just put it on silent. Even better,
just leave it in the car
■ Have a list of question to ask
– What are some key traits of successful employees in this
role?
– Do you think I possess these key traits?

14. After the Interview
Send a Thank You note
■ Send a personalized follow up email
■ Gracefully accept rejection

15. Using LinkedIn as a Networking Tool
Setting up a profile:
■ Choosing the right profile picture
■ Writing your summary
■ Document work experience
■ Customize your LinkedIn URL
■ Adding a customized email signature
Ways to use LinkedIn to make connections
in your field, research companies and find
jobs:
■ Join relevant groups (School Alumni
Groups, Groups in your field)
■ Follow companies of interest
■ Follow industry experts
■ Utilize LinkedIn’s job search function
Actions you can take to make a
positive impression:
■ Get LinkedIn recommendations from
colleagues
■ Show work samples
■ Regularly update your profile

16. Bad LinkedIn picture!
Good LinkedIn picture!

17. Mass Marketing Campaign
1. Job Boards
■ Post resumes on all job boards, both
specific to your industry and general job
boards (JobsInLogistics, TheLadders,
Indeed, careerbuilder, Monster, etc).
■ Review all job boards on a weekly basis.
Ensure you have a comprehensive list of
keywords that represent your
experience.
■ Set up Job filters to email you daily when
new jobs appear. NOTE: Job Board
resumes should be robust in keywords
that represent skill sets and industry.

18. 2. Associations
■ Join all industry related associations.
■ Make contact with chapter Presidents.
■ Determine if association has Career
Center.
■ Secure a list of all members for each
association and send each member a
copy of your resume.
■ Attend meetings and functions to
network.
■ Request to be put on meeting agenda to
present on an important topic.

19. 3. Industry Magazines
■ Subscribe to all trade publications within
your industry. If economically not
feasible, ask networking partners to
pass along issues.
■ Check each issue for job postings and
industry related executive search firms.
■ Look for key articles relating to Executive
promotions with key companies that
could be potential employers.
■ Send a personalized resume to each of
those Executives.

20. 4. Executive Search Firms
In theory, Executive search firms to not work
only in a regional market. Additionally, the
smallest retained or contingency firm could
have an exclusive on a specific position.
Therefore we would suggest the following:
■ Subscribe to The Riley Guide
(www.rileyguide.com/recruiters.html) –
Most comprehensive executive search
firm directory.
■ Select a minimum of 100 recruiters in
your field/industry and send them a
copy of your resume.

21. 5. Social Networking
Believe this will be the primary communication
vehicle for future networking for companies
and candidates.
■ LinkedIn – Currently this is the most
effective professional social networking
tool for Executives and Employers
(a) Invite everyone you have ever
professionally met.
(b) Communicate with your entire
network your career intentions.
(c) Join all industry related groups.
■ Twitter
■ Facebook
■ Industry related blogs

22. 6. Industry Companies
■ Research 50 potential companies.
■ Visit their website and check their career
opportunities.
■ Get a list of the top 3-5 Executives in each
company or Executives 1-3 levels above
your level.
■ Put those contacts on an Excel
Spreadsheet.
■ Email them every 5 business days, then
call 5 business days later, & continue this
campaign.