This document outlines the key steps in the marketing process: 1) Understanding customer needs and the marketplace. 2) Designing a customer-driven marketing strategy using promotional activities. 3) Constructing an integrated marketing program to deliver value to customers. 4) Building profitable relationships with customers to create loyalty. 5) Generating value from customers through positive feedback and word-of-mouth marketing.

1. Welcome to
[ ]The Marketing
Process
Marketing Process
Rina Suprina, M.Hum, M.SiPar
Ivan Prasetya, M.Par

2. 1
Understand the market place and customer
need and wants.

3. Design customer driven and attractive
marketing strategy.
• Ads, Publicity, Sampling, etc
• Mufti Ihsan Scandal – Religious oriented strategies
2

4. 3 Construct integrated marketing program
that delivers superior value
• Create image of company and product or service
• Personal marketing, E-marketing, etc

5. Build profitable relationship and create custome
happiness
• Take feedback after some time
• Long tem customer relationship
4

6. 5 Capture value from customer in return
• Tell to family, friend, and society