This document summarizes key details about several music magazines: Q Magazine targets males aged 15-44, is delivered monthly at around 150 pages for £4.50; The Fly is free, targets males aged 18-35 around 100 pages, and discusses music and purchases; Clash targets both genders aged 21-30 around 100 pages for £3.99 about music, fashion, film and technology; and NME targets those aged 16-30, varies from 100-150 pages, is weekly for £2.50 covering music industry news, reviews and events. The Wire targets those aged 20-35 around 100 pages for £3.00 focusing only on lesser known music.

1. Market Research

2. Q Magazine
-Average price= £4.50
-Delivered monthly.
-Size can vary but is usually around 150
pages.
-Majority of audience are Male.
-Age:15-44
-Regular content sticks to just music.

3. The Fly
-Primarily male audience
(73%).
-18-35 year olds
-Released monthly.
-Around 100 pages.
-The magazine is free to
everyone.
-The magazine also talks
about what to spend your
money on.

4. Clash
-Focuses on music, fashion, film and
technology.
-Released monthly.
-Age range= 21-30 and both genders.
-Around 100 pages.
-Price is £3.99
-Regular content doesn’t just stick to
music.

5. NME
-Primarily a male audience at 67%.
-Targeted to people 16-30.
-Size of magazine can vary from
100-150 pages.
-Distributed weekly (every Friday).
-Price is £2.50
-The magazine references news
around the music industry, reviews
and live gigs etc.

6. The Wire
-Showcases not so well known music.
-Distributed monthly.
-Age range 20-35.
-Price=£3.00
-Around 100 pages.
-Regular content sticks to just music
related.
Couldn’t find media pack for this
magazine.