This document summarizes market research on 5 music magazines: Q Magazine, The Fly, Clash, NME, and The Wire. It provides details on the target audience such as gender and age breakdown, price, page count, frequency of release, and whether content is limited only to music or includes other topics for each magazine. The magazines vary in price from free to £4.50, are released monthly with the exception of NME which is weekly, and range from around 100-150 pages generally.

1. Market Research

2. Q Magazine
-Average price= £4.50
-Delivered monthly.
-Size can vary but is usually around 150
pages.
-Majority of audience are Male.
-Age:15-44
-Regular content sticks to just music.

3. The Fly
-Primarily male audience
(73%).
-18-35 year olds
-Released monthly.
-Around 100 pages.
-The magazine is free to
everyone.
-The magazine also talks
about what to spend your
money on.

4. Clash
-Focuses on music, fashion, film and
technology.
-Released monthly.
-Age range= 21-30 and both genders.
-Around 100 pages.
-Price is £3.99
-Regular content doesn’t just stick to
music.

5. NME
-Primarily a male audience at 67%.
-Targeted to people 16-30.
-Size of magazine can vary from
100-150 pages.
-Distributed weekly (every Friday).
-Price is £2.50
-The magazine references news
around the music industry, reviews
and live gigs etc.

6. The Wire
-Showcases not so well known music.
-Distributed monthly.
-Age range 20-35.
-Price=£3.00
-Around 100 pages.
-Regular content sticks to just music
related.