The AM Reader Profile shows that the magazine has a readership of 390,454 people, with 80% women and an average age of 16-24. Most readers are in education, with 60% of the readership being students. The magazine has a circulation of 100,987 and the average reader spends between £10-£40 on clothes, £5-£10 on music, and £10-£15 on DVDs each month.

1. AM Reader Profile
Women – 80%
Men – 20%
Average ages – 16-24 years
Working – 40%
In education – 60%
Circulation – 100,987
Readership – 390,454
Average readers per month spend:
On clothes - £10-£40
On music - £5-£10
On DVD’s - £10-£15
Price - £1.50
Genre of music – mainstream but still covers up and coming niche bands
Frequency – monthly