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Institutional Research 
I choose thriller, although this kind of films not so many, but is also very popular in a 
part of people, it’s a very significant part in their life. 
Daily Domestic Chart for Monday October 6th, 2014 
Movie Genre Gross Total Gross Days 
1 (1) Gone Girl Thriller /Suspense $3,275,569 $40,788,678 4 
2 (2) Annabelle Horror $2,308,284 $39,442,539 4 
3 (3) The Equalizer Action $1,472,492 $65,709,484 11 
4 (5) The Maze Runner Thriller /Suspense $640,588 $74,196,747 18 
5 (4) The Boxtrolls Adventure $539,045 $32,632,841 11 
6 (6) Left Behind Thriller /Suspense $427,384 $6,727,530 4 
7 (7) This is Where I 
Leave You 
Comedy $313,655 $29,326,228 18 
8 (9) Guardians of the 
Galaxy 
Adventure $214,336 $323,545,823 67 
9 (8) Dolphin Tale 2 Drama $193,216 $38,059,346 25 
10 (11) A Walk Among 
the Tombstones 
Action $179,090 $24,689,615 18 
11 (10) No Good Deed Thriller /Suspense $157,028 $50,314,421 25 
12 (13) The Good Lie Drama $71,313 $912,735 4 
13 (14) Let’s Be Cops Comedy $61,552 $80,944,741 55 
14 (12) Teenage Mutant 
Ninja Turtles 
Adventure $56,732 $188,379,473 60 
15 (-) The Drop Drama $29,967 $10,424,480 25 
- (15) If I Stay Drama $26,432 $49,800,846 46 
- (-) Hector and the 
Search for 
Happiness 
Romantic Comedy $20,197 $609,687 18 
- (-) Into the Storm Thriller /Suspense $19,553 $46,945,036 60 
- (-) The Giver Drama $19,296 $44,252,701 53 
- (-) Lucy Action $19,155 $125,849,235 74 
- (-) Dawn of the 
Planet of the 
Apes 
Adventure $16,508 $207,889,176 88 
- (-) When the Game 
Stands Tall 
Drama $16,204 $29,622,863 46 
- (-) The Expendables Action $12,849 $39,166,394 53
3 
- (-) How to Train Your 
Dragon 2 
Adventure $11,888 $176,104,714 116 
- (-) Más negro que la 
noche 
Thriller /Suspense $11,129 $789,850 11 
- (-) Jimi: All is By My 
Side 
Drama $10,744 $249,581 11 
- (-) Tracks Drama $10,646 $344,750 18 
- (-) Pride Drama $8,633 $223,105 11 
- (-) Hercules Action $8,182 $72,558,537 74 
- (-) Calvary Black Comedy $6,052 $3,576,878 67 
- (-) Island of Lemurs: 
Madagascar 
Documentary $5,916 $7,497,138 186 
- (-) As Above, So 
Below 
Thriller /Suspense $5,810 $21,203,125 39 
- (-) Men, Women and 
Children 
Comedy $5,660 $66,974 6 
- (-) Earth to Echo Adventure $3,421 $38,826,373 97 
- (-) The 
Disappearance of 
Eleanor Rigby 
Drama $3,236 $514,919 25 
- (-) Tammy Comedy $3,198 $84,484,379 97 
- (-) The November 
Man 
Thriller /Suspense $3,123 $24,925,099 41 
- (-) Cantinflas Drama $2,851 $6,331,493 39 
- (-) Transformers: 
Age of Extinction 
Action $2,389 $245,430,526 102 
- (-) Begin Again Drama $2,055 $16,157,195 102 
- (-) Sin City: A Dame 
to Kill For 
Action $1,474 $13,752,030 46 
- (-) 50 to 1 Drama $166 $1,061,482 200 
As we can see, in this graph, there are only 8 thriller, and in first 6 movies, thriller 
occupy half of them, and in all of those films, there is a thriller at NO.9 of Total 
Gross, that film’s total gross is $74196747, another 3 thriller are at NO.13, NO.14 and 
NO.15. It’s a very grade for them. There 13 drama films, they are the most, but their 
grades are not very well, the most total gross only $49800846. Maybe they are easy to 
make or popular in audiences, but thrillers always have high quality.
Box Office History for Thriller/Suspense Movies 
Ticket Sales and Market Share by Year 
AS we can see, this is a bar chart about history of ticket sales and market share for 
thriller. At the beginning, from 1995 to 1996, the data decrease slowly, and from 1996 
to 1997, there was a suddenly increase, and the data keep grow to 1998. Between 
1999 and 2001, the data was steadily. But from 2002 to 2003, there was a big fall. 
Then between 2006 and 2011, the data was quite steadily. 
-------------------------------------------------------------------------------------------------------
This a part of a table, as we can see, most of thriller are R, I think that because there 
are too much bloody, porn and violence situations in it, and only 4 PG-13 and 1PG in 
this table. 
Top-Grossing Movies 1995-2014, Adjusted for Ticket Price Inflation 
Rank Movie Release 
Date 
Distributor MPAA 
Rating 
Total Gross Inflation-Adjusted 
Gross 
1 Titanic Dec 17, 1997 Paramount 
Pictures 
PG-13 $658,672,302 $1,110,601,190 
2 The Sixth 
Sense 
Aug 6, 1999 Walt Disney PG-13 $293,506,292 $454,323,148 
3 The Hunger 
Games 
Mar 23, 2012 Lionsgate PG-13 $408,010,692 $418,262,212 
4 Signs Aug 2, 2002 Walt Disney PG-13 $227,965,690 $309,556,860
5 Inception Jul 16, 2010 Warner Bros. PG-13 $292,576,195 $302,588,304 
6 Gravity Oct 4, 2013 Warner Bros. PG-13 $274,092,705 $274,092,703 
7 The Da Vinci 
May 19, 2006 Sony Pictures PG-13 $217,536,138 $262,039,713 
Code 
8 The Bourne 
Ultimatum 
Aug 3, 2007 Universal PG-13 $227,471,070 $260,864,356 
9 Ocean's Eleven Dec 7, 2001 Warner Bros. PG-13 $183,417,150 $253,996,087 
10 What Lies 
Beneath 
Jul 21, 2000 Dreamworks 
SKG 
PG-13 $155,464,351 $227,434,536 
11 The Bourne 
Supremacy 
Jul 23, 2004 Universal PG-13 $176,087,450 $223,675,945 
12 Se7en Sep 22, 1995 New Line R $100,125,643 $181,110,760 
13 The Bourne 
Identity 
Jun 14, 2002 Universal PG-13 $121,468,960 $164,955,267 
14 Taken Jan 30, 2009 20th Century 
Fox 
PG-13 $145,000,989 $152,541,039 
15 The Village Jul 30, 2004 Walt Disney PG-13 $114,197,520 $145,089,139 
16 Taken 2 Oct 5, 2012 20th Century 
Fox 
PG-13 $139,854,287 $143,348,670 
17 Angels & 
Demons 
May 15, 2009 Sony Pictures PG-13 $133,375,846 $140,311,389 
18 Vanilla Sky Dec 14, 2001 Paramount 
Pictures 
R $100,614,858 $139,204,816 
19 Argo Oct 12, 2012 Warner Bros. R $136,025,503 $138,772,175 
20 Unbreakable Nov 22, 2000 Walt Disney PG-13 $94,999,143 $138,715,100 
21 Entrapment Apr 30, 1999 20th Century 
Fox 
PG-13 $87,707,396 $136,218,049 
22 Shutter Island Feb 19, 2010 Paramount 
Pictures 
R $128,012,934 $132,393,601 
23 Conspiracy 
Theory 
Aug 8, 1997 Warner Bros. R $76,118,990 $130,780,616 
24 Super 8 Jun 9, 2011 Paramount 
Pictures 
PG-13 $127,004,179 $130,687,777 
25 Panic Room Mar 29, 2002 Sony Pictures R $95,308,367 $129,429,091 
It’s easy to look out that Titanic is the most successful film, it was distributed by 
Paramount Pictures, rated PG-13. The reason why it got a very high box office is this 
film is PG-13, not R, so many children who under 13 can watch this film with their 
parents. Inflation-Adjusted Gross of Titanic was higher than others obviously, it’s 
approximately twice of the second film. Total gross of The Hunger Games was the 
second, it’s a well-known film.
There are many companies make thriller, but from my data, I find that 20th Century 
Fox is an appropriate company to distribute films, can be seen in the graph, they made 
three films recently. The Maze Runner is at the first on the charts, I believe it will be a 
successful film. I showed grade of Gone Girl, it’s also very successful, and the total 
gross of these tow films are really high. 
If I made a film, I will let 20th Century Fox to distribute my film, an my film is PG-13, 
because many children can watch it with their parents, then it will probably get a high 
box office and rank, I would make a low budget film, and I hope it can get the highest 
gross.
There are many companies make thriller, but from my data, I find that 20th Century 
Fox is an appropriate company to distribute films, can be seen in the graph, they made 
three films recently. The Maze Runner is at the first on the charts, I believe it will be a 
successful film. I showed grade of Gone Girl, it’s also very successful, and the total 
gross of these tow films are really high. 
If I made a film, I will let 20th Century Fox to distribute my film, an my film is PG-13, 
because many children can watch it with their parents, then it will probably get a high 
box office and rank, I would make a low budget film, and I hope it can get the highest 
gross.

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Institutional research

  • 1. Institutional Research I choose thriller, although this kind of films not so many, but is also very popular in a part of people, it’s a very significant part in their life. Daily Domestic Chart for Monday October 6th, 2014 Movie Genre Gross Total Gross Days 1 (1) Gone Girl Thriller /Suspense $3,275,569 $40,788,678 4 2 (2) Annabelle Horror $2,308,284 $39,442,539 4 3 (3) The Equalizer Action $1,472,492 $65,709,484 11 4 (5) The Maze Runner Thriller /Suspense $640,588 $74,196,747 18 5 (4) The Boxtrolls Adventure $539,045 $32,632,841 11 6 (6) Left Behind Thriller /Suspense $427,384 $6,727,530 4 7 (7) This is Where I Leave You Comedy $313,655 $29,326,228 18 8 (9) Guardians of the Galaxy Adventure $214,336 $323,545,823 67 9 (8) Dolphin Tale 2 Drama $193,216 $38,059,346 25 10 (11) A Walk Among the Tombstones Action $179,090 $24,689,615 18 11 (10) No Good Deed Thriller /Suspense $157,028 $50,314,421 25 12 (13) The Good Lie Drama $71,313 $912,735 4 13 (14) Let’s Be Cops Comedy $61,552 $80,944,741 55 14 (12) Teenage Mutant Ninja Turtles Adventure $56,732 $188,379,473 60 15 (-) The Drop Drama $29,967 $10,424,480 25 - (15) If I Stay Drama $26,432 $49,800,846 46 - (-) Hector and the Search for Happiness Romantic Comedy $20,197 $609,687 18 - (-) Into the Storm Thriller /Suspense $19,553 $46,945,036 60 - (-) The Giver Drama $19,296 $44,252,701 53 - (-) Lucy Action $19,155 $125,849,235 74 - (-) Dawn of the Planet of the Apes Adventure $16,508 $207,889,176 88 - (-) When the Game Stands Tall Drama $16,204 $29,622,863 46 - (-) The Expendables Action $12,849 $39,166,394 53
  • 2. 3 - (-) How to Train Your Dragon 2 Adventure $11,888 $176,104,714 116 - (-) Más negro que la noche Thriller /Suspense $11,129 $789,850 11 - (-) Jimi: All is By My Side Drama $10,744 $249,581 11 - (-) Tracks Drama $10,646 $344,750 18 - (-) Pride Drama $8,633 $223,105 11 - (-) Hercules Action $8,182 $72,558,537 74 - (-) Calvary Black Comedy $6,052 $3,576,878 67 - (-) Island of Lemurs: Madagascar Documentary $5,916 $7,497,138 186 - (-) As Above, So Below Thriller /Suspense $5,810 $21,203,125 39 - (-) Men, Women and Children Comedy $5,660 $66,974 6 - (-) Earth to Echo Adventure $3,421 $38,826,373 97 - (-) The Disappearance of Eleanor Rigby Drama $3,236 $514,919 25 - (-) Tammy Comedy $3,198 $84,484,379 97 - (-) The November Man Thriller /Suspense $3,123 $24,925,099 41 - (-) Cantinflas Drama $2,851 $6,331,493 39 - (-) Transformers: Age of Extinction Action $2,389 $245,430,526 102 - (-) Begin Again Drama $2,055 $16,157,195 102 - (-) Sin City: A Dame to Kill For Action $1,474 $13,752,030 46 - (-) 50 to 1 Drama $166 $1,061,482 200 As we can see, in this graph, there are only 8 thriller, and in first 6 movies, thriller occupy half of them, and in all of those films, there is a thriller at NO.9 of Total Gross, that film’s total gross is $74196747, another 3 thriller are at NO.13, NO.14 and NO.15. It’s a very grade for them. There 13 drama films, they are the most, but their grades are not very well, the most total gross only $49800846. Maybe they are easy to make or popular in audiences, but thrillers always have high quality.
  • 3. Box Office History for Thriller/Suspense Movies Ticket Sales and Market Share by Year AS we can see, this is a bar chart about history of ticket sales and market share for thriller. At the beginning, from 1995 to 1996, the data decrease slowly, and from 1996 to 1997, there was a suddenly increase, and the data keep grow to 1998. Between 1999 and 2001, the data was steadily. But from 2002 to 2003, there was a big fall. Then between 2006 and 2011, the data was quite steadily. -------------------------------------------------------------------------------------------------------
  • 4. This a part of a table, as we can see, most of thriller are R, I think that because there are too much bloody, porn and violence situations in it, and only 4 PG-13 and 1PG in this table. Top-Grossing Movies 1995-2014, Adjusted for Ticket Price Inflation Rank Movie Release Date Distributor MPAA Rating Total Gross Inflation-Adjusted Gross 1 Titanic Dec 17, 1997 Paramount Pictures PG-13 $658,672,302 $1,110,601,190 2 The Sixth Sense Aug 6, 1999 Walt Disney PG-13 $293,506,292 $454,323,148 3 The Hunger Games Mar 23, 2012 Lionsgate PG-13 $408,010,692 $418,262,212 4 Signs Aug 2, 2002 Walt Disney PG-13 $227,965,690 $309,556,860
  • 5. 5 Inception Jul 16, 2010 Warner Bros. PG-13 $292,576,195 $302,588,304 6 Gravity Oct 4, 2013 Warner Bros. PG-13 $274,092,705 $274,092,703 7 The Da Vinci May 19, 2006 Sony Pictures PG-13 $217,536,138 $262,039,713 Code 8 The Bourne Ultimatum Aug 3, 2007 Universal PG-13 $227,471,070 $260,864,356 9 Ocean's Eleven Dec 7, 2001 Warner Bros. PG-13 $183,417,150 $253,996,087 10 What Lies Beneath Jul 21, 2000 Dreamworks SKG PG-13 $155,464,351 $227,434,536 11 The Bourne Supremacy Jul 23, 2004 Universal PG-13 $176,087,450 $223,675,945 12 Se7en Sep 22, 1995 New Line R $100,125,643 $181,110,760 13 The Bourne Identity Jun 14, 2002 Universal PG-13 $121,468,960 $164,955,267 14 Taken Jan 30, 2009 20th Century Fox PG-13 $145,000,989 $152,541,039 15 The Village Jul 30, 2004 Walt Disney PG-13 $114,197,520 $145,089,139 16 Taken 2 Oct 5, 2012 20th Century Fox PG-13 $139,854,287 $143,348,670 17 Angels & Demons May 15, 2009 Sony Pictures PG-13 $133,375,846 $140,311,389 18 Vanilla Sky Dec 14, 2001 Paramount Pictures R $100,614,858 $139,204,816 19 Argo Oct 12, 2012 Warner Bros. R $136,025,503 $138,772,175 20 Unbreakable Nov 22, 2000 Walt Disney PG-13 $94,999,143 $138,715,100 21 Entrapment Apr 30, 1999 20th Century Fox PG-13 $87,707,396 $136,218,049 22 Shutter Island Feb 19, 2010 Paramount Pictures R $128,012,934 $132,393,601 23 Conspiracy Theory Aug 8, 1997 Warner Bros. R $76,118,990 $130,780,616 24 Super 8 Jun 9, 2011 Paramount Pictures PG-13 $127,004,179 $130,687,777 25 Panic Room Mar 29, 2002 Sony Pictures R $95,308,367 $129,429,091 It’s easy to look out that Titanic is the most successful film, it was distributed by Paramount Pictures, rated PG-13. The reason why it got a very high box office is this film is PG-13, not R, so many children who under 13 can watch this film with their parents. Inflation-Adjusted Gross of Titanic was higher than others obviously, it’s approximately twice of the second film. Total gross of The Hunger Games was the second, it’s a well-known film.
  • 6. There are many companies make thriller, but from my data, I find that 20th Century Fox is an appropriate company to distribute films, can be seen in the graph, they made three films recently. The Maze Runner is at the first on the charts, I believe it will be a successful film. I showed grade of Gone Girl, it’s also very successful, and the total gross of these tow films are really high. If I made a film, I will let 20th Century Fox to distribute my film, an my film is PG-13, because many children can watch it with their parents, then it will probably get a high box office and rank, I would make a low budget film, and I hope it can get the highest gross.
  • 7. There are many companies make thriller, but from my data, I find that 20th Century Fox is an appropriate company to distribute films, can be seen in the graph, they made three films recently. The Maze Runner is at the first on the charts, I believe it will be a successful film. I showed grade of Gone Girl, it’s also very successful, and the total gross of these tow films are really high. If I made a film, I will let 20th Century Fox to distribute my film, an my film is PG-13, because many children can watch it with their parents, then it will probably get a high box office and rank, I would make a low budget film, and I hope it can get the highest gross.