Whether you're a CEO or HR manager it’s always important to understand your customers.
You must be able to put yourself in their shoes and view your product from their point of view. Market Research helps you to achieve this with real data.
The document provides guidance on writing an effective business plan in 3 parts. It discusses conducting market research to understand customers and competition. It also explains how to develop a business model identifying key partners, activities, resources, costs and revenue streams. Finally, it emphasizes the importance of creating a marketing plan, setting long term goals, building a strong team, analyzing trends, and leveraging personal resources to communicate the merits of a new venture to outsiders and secure necessary funding and support.
Marketing involves understanding customer needs and satisfying them profitably. Companies that invest in truly understanding customers through market research and prioritize customer satisfaction over profits implement the marketing concept. They view all employees as marketers and strive to communicate internally and externally in a way that builds relationships. In contrast, production-oriented companies focus on manufacturing then aggressively selling what they produce. The 4Ps of marketing - product, price, place, promotion - must be designed together as a marketing mix that positions a company to best meet customer needs within a target market.
This document provides guidance on creating a corporate strategic plan. It discusses defining the company's mission and vision, assessing the current situation through tools like SWOT analysis, setting goals and objectives, and developing strategic business units and marketing strategies. It emphasizes the importance of understanding customers, monitoring trends, engaging employees in the planning process, and periodically reviewing marketing activities. The overall strategic plan helps guide the company's direction and resource allocation to achieve its goals.
The document discusses strategic planning, sales forecasting, and budgeting. It defines strategic planning as deciding on long-term objectives and strategies. Marketing plays a key role in strategic planning by providing market information and developing competitive advantages. Sales strategy is developed from marketing strategy through marketing mix and promotional strategies. There are qualitative and quantitative methods for sales forecasting, including executive opinion, regression analysis, and moving averages. The sales budget estimates sales volume and expenses for purposes of planning, coordination, and control.
This document discusses the importance of strategic planning for retail companies. It states that planning is necessary for retailers to remain competitive by improving systems and using more sophisticated planning. Retailers need to plan key areas like merchandise, inventory, logistics, pricing, promotions, store layout, positioning, branding, and growth. The purpose of planning is to act as a guide for management activities and ensure the company considers alternative actions and functions as expected. Ignoring planning can lead to issues like missing opportunities, losing market share, dissatisfied customers, and low employee motivation. The document also discusses market research and outlines the planning and research process.
The 30-60 day action plan for Wells Fargo has the primary goals of increasing sales through referrals and meeting service goals to ensure customers' financial needs are met. The 30 day plan includes meeting with managers and teammates to establish expectations and goals, identifying target accounts, and developing a prospect list from referrals. The 60 day plan reviews previous month's goals, tracks performance and bonuses, and schedules follow ups with sales referrals. The overall goal is to enhance sales, service, and relationships to increase profitability.
The document provides guidance on developing a marketing plan as part of an overall business plan. It discusses key components of a marketing plan, including defining the industry and competitive landscape, analyzing the target market and penetration strategies, and establishing a timeline and performance metrics. The marketing plan is presented as an essential part of the business plan that helps establish goals and coordinate marketing efforts to achieve business objectives over one to five years.
The document discusses the importance of effective implementation and management of marketing plans. It states that the success of any marketing plan relies on how well it is executed. A marketing plan provides objectives, strategies, and tactics to guide implementation. It also emphasizes that implementation requires the right people who can motivate teams, communicate effectively, and focus on targets. Periodic evaluations of key performance indicators are also needed to identify any deviations from plans and make necessary adjustments that allow goals to still be achieved.
The document provides guidance on writing an effective business plan in 3 parts. It discusses conducting market research to understand customers and competition. It also explains how to develop a business model identifying key partners, activities, resources, costs and revenue streams. Finally, it emphasizes the importance of creating a marketing plan, setting long term goals, building a strong team, analyzing trends, and leveraging personal resources to communicate the merits of a new venture to outsiders and secure necessary funding and support.
Marketing involves understanding customer needs and satisfying them profitably. Companies that invest in truly understanding customers through market research and prioritize customer satisfaction over profits implement the marketing concept. They view all employees as marketers and strive to communicate internally and externally in a way that builds relationships. In contrast, production-oriented companies focus on manufacturing then aggressively selling what they produce. The 4Ps of marketing - product, price, place, promotion - must be designed together as a marketing mix that positions a company to best meet customer needs within a target market.
This document provides guidance on creating a corporate strategic plan. It discusses defining the company's mission and vision, assessing the current situation through tools like SWOT analysis, setting goals and objectives, and developing strategic business units and marketing strategies. It emphasizes the importance of understanding customers, monitoring trends, engaging employees in the planning process, and periodically reviewing marketing activities. The overall strategic plan helps guide the company's direction and resource allocation to achieve its goals.
The document discusses strategic planning, sales forecasting, and budgeting. It defines strategic planning as deciding on long-term objectives and strategies. Marketing plays a key role in strategic planning by providing market information and developing competitive advantages. Sales strategy is developed from marketing strategy through marketing mix and promotional strategies. There are qualitative and quantitative methods for sales forecasting, including executive opinion, regression analysis, and moving averages. The sales budget estimates sales volume and expenses for purposes of planning, coordination, and control.
This document discusses the importance of strategic planning for retail companies. It states that planning is necessary for retailers to remain competitive by improving systems and using more sophisticated planning. Retailers need to plan key areas like merchandise, inventory, logistics, pricing, promotions, store layout, positioning, branding, and growth. The purpose of planning is to act as a guide for management activities and ensure the company considers alternative actions and functions as expected. Ignoring planning can lead to issues like missing opportunities, losing market share, dissatisfied customers, and low employee motivation. The document also discusses market research and outlines the planning and research process.
The 30-60 day action plan for Wells Fargo has the primary goals of increasing sales through referrals and meeting service goals to ensure customers' financial needs are met. The 30 day plan includes meeting with managers and teammates to establish expectations and goals, identifying target accounts, and developing a prospect list from referrals. The 60 day plan reviews previous month's goals, tracks performance and bonuses, and schedules follow ups with sales referrals. The overall goal is to enhance sales, service, and relationships to increase profitability.
The document provides guidance on developing a marketing plan as part of an overall business plan. It discusses key components of a marketing plan, including defining the industry and competitive landscape, analyzing the target market and penetration strategies, and establishing a timeline and performance metrics. The marketing plan is presented as an essential part of the business plan that helps establish goals and coordinate marketing efforts to achieve business objectives over one to five years.
The document discusses the importance of effective implementation and management of marketing plans. It states that the success of any marketing plan relies on how well it is executed. A marketing plan provides objectives, strategies, and tactics to guide implementation. It also emphasizes that implementation requires the right people who can motivate teams, communicate effectively, and focus on targets. Periodic evaluations of key performance indicators are also needed to identify any deviations from plans and make necessary adjustments that allow goals to still be achieved.
The document provides an overview of key elements to consider when developing an organizational and marketing plan for a business. It discusses developing a management team, legal business structures, decisions around ownership and capital requirements. It also covers developing a marketing plan by defining goals and target audiences, conducting a SWOT analysis to understand strengths, weaknesses, opportunities and threats. The document outlines steps for market research including secondary data collection, primary data collection methods, data analysis and interpretation. It analyzes consumer characteristics and buying behaviors to help identify the target market.
The Strategic Marketing Manager will work cross-functionally to drive business performance and maximize the growth, development, and return on investment of the organization’s overall products portfolio. The Strategic Marketing Manager will report to the Global Business Director.
The document outlines four strategies for a tourism company to exceed sales quotas: 1) exceed quotas by making a minimum number of sales contacts each week, 2) increase marketplace awareness through professional associations, trade shows, and articles, 3) increase community awareness through networking and volunteering, and 4) obtain referrals from new customers. It also describes strategies for existing customers, including a touchpoint program and prospecting within current accounts. The key is to create a sales plan with weekly tactics, regularly review and revise the plan, and stay on track to meet quotas.
The document provides an overview of key components that should be included in a business plan and marketing plan. It discusses that a business plan is a roadmap for a business that describes its products or services, operations, leadership, financing, and other details. A marketing plan is a blueprint that outlines specific actions to attract customers and persuade them to buy a product or service. Key sections of a marketing plan include an executive summary, business description, target market analysis, unique selling proposition, competition analysis, distribution plan, objectives, action plan, and budget.
Strategic Planning: Developing and Implementing a Marketing PlanMarjorie Rice
The document outlines the key components of developing and implementing an effective marketing plan, including conducting a situation analysis, setting objectives, selecting strategic alternatives, describing the marketing strategy with the four P's, and following up with implementation, evaluation, and control. The marketing plan provides a guide for marketing activities and allows companies to examine opportunities and problems in the market. Developing a plan involves understanding the business mission and creating specific, measurable objectives to direct marketing activities and measure success.
The Business Plan, The Business Planning Process, Strategic Planning, Analysing The Environment, Analysing The Firm, Industry And Competitor Analysis, Product And Portfolio Analysis, SWOT Analysis, Generating Strategic Options, Market Analysis And Strategy , Market Forecasting, The Operational Plan, Model The Business, Accounting Principles, Completing The Financial Statements, Reviewing The Financial Statements, Evaluating Strategic Options, Funding Issues, Risk Analysis, Presenting The Business Plan And Obtaining Approval, Implementing The Business Plan, Sayeed Alam, 9910479355
Marketing is not sales , there is always a gray area of how to translate marketing data, analysis into actionable sales programs, here is a short discussion on how to translate marketing data, analysis, into sales programs, in short translating strategic conceptual to actionable plans in sales
If you need a copy of the Power point presentation email your request @ dngrtz2000@hotmail.com, will send you your copy immediately.
This document outlines a marketing plan, discussing objectives like marketing planning, tactical and strategic plans, and the marketing planning process. It describes performing a situation analysis, setting objectives, and deciding strategies. Key elements include a marketing audit, SWOT analysis, assumptions, objectives, strategy, and program. The planning process involves defining the situation, formulating assumptions, setting objectives, deciding strategies, and implementing actions. The marketing mix, objectives, strategies, and use of the plan are also summarized.
The document discusses the meaning and objectives of a business plan. A business plan formally outlines business goals and plans for achieving them through integration of functional plans like marketing, finance, and operations. It provides a written plan to achieve goals from marketing, financial, and operational perspectives. The objectives of a business plan are to evaluate business prospects, monitor progress, persuade others to join, visualize feasibility, seek loans, and identify strengths and weaknesses.
The Sales Growth Team charter outlines the purpose, definition, responsibilities, members, mandate, and agreement for the Sales Growth Team. The team's purpose is to develop best practices for achieving revenue goals and identify weaknesses in the sales and marketing process. Key responsibilities include providing leadership, developing sales representatives, ensuring communication between departments, and brainstorming new ideas. The team meets quarterly and is responsible for creating an annual growth plan, providing resources to improve performance, analyzing top performers, and relaying feedback to management.
Just in case any Pharmaceutical company is planning to step into Multichannel Business Models either forced by COVID-19 or following a natural business transformation within the Pharmaceutical Industry, please find attached BEST PRACTICES GUIDELINES for the Phase 1 of the Process.
This document provides an overview of strategic marketing and strategic management. It discusses the nature and scope of strategy, the historical evolution of strategic management, and the principal areas of strategic decisions. It also examines the differences between strategic planning and marketing planning, elements that shape competitive strategies, and the phases of strategic marketing which include strategic analysis, formulating strategy, and implementation. Finally, it discusses external environment analysis and different forms of scanning the external environment.
Sambasiva Rao Tummiri is seeking a senior leadership role in strategic business development and operations. He has over 10 years of experience in strategic planning, sales and marketing, business development, and team management. He has expertise in managing business operations with a focus on profitability. Rao has experience leading sales teams and managing customer relations to achieve sales targets and growth for real estate and construction companies in India and the United Arab Emirates.
I've been asked a couple of times during job interview to present on how I would tackle the first 3 months/6 months/100 days on the job. Usually it's a stab in the dark since research material is limited. This broad overview is applicable to a wide range of companies.
What is your financial plan for your entrepreneurial activity?The Importance of a Financial Plan. Operating and Capital Budgets. Pro Forma Income Statements. Statement of Cash Flows: The Indirect Method
Bcg matrix (boston consultancy group matrix)Hpm India
The BCG Matrix is a tool used to evaluate products based on their market share and growth rate. It categorizes products into four quadrants: Stars, which have high growth and market share; Cash Cows, which have high share but low growth; Question Marks, which have high growth but low share; and Dogs, which have low growth and share. Understanding where products fall in the matrix allows companies to determine the best investment and strategic approach for each.
This document outlines how to develop an effective marketing plan for a tourism enterprise. It discusses 10 key elements that should be included: 1) statement of purpose, 2) situation analysis, 3) objectives, 4) overall marketing strategy, 5) marketing mix tactics, 6) market research program, 7) financials, 8) timing, 9) measuring results, and 10) appendices. The situation analysis identifies the target markets, customer needs, competitors, and performs a SWOT analysis. Objectives should be specific, time-bound, measurable, and achievable. The marketing strategy identifies how goals will be reached through product, price, promotion, and placement tactics.
Kaizen Market Research And Consultancy is a leading market research firm headquartered in Mumbai with branches in other major Indian cities. They offer a wide range of market research services including demand estimation studies, customer satisfaction studies, competitor analysis, product research, pricing analysis, and advertising impact studies. Their goal is to bring value to clients through high-quality market research and strategic consulting services.
The document provides an overview of key elements to consider when developing an organizational and marketing plan for a business. It discusses developing a management team, legal business structures, decisions around ownership and capital requirements. It also covers developing a marketing plan by defining goals and target audiences, conducting a SWOT analysis to understand strengths, weaknesses, opportunities and threats. The document outlines steps for market research including secondary data collection, primary data collection methods, data analysis and interpretation. It analyzes consumer characteristics and buying behaviors to help identify the target market.
The Strategic Marketing Manager will work cross-functionally to drive business performance and maximize the growth, development, and return on investment of the organization’s overall products portfolio. The Strategic Marketing Manager will report to the Global Business Director.
The document outlines four strategies for a tourism company to exceed sales quotas: 1) exceed quotas by making a minimum number of sales contacts each week, 2) increase marketplace awareness through professional associations, trade shows, and articles, 3) increase community awareness through networking and volunteering, and 4) obtain referrals from new customers. It also describes strategies for existing customers, including a touchpoint program and prospecting within current accounts. The key is to create a sales plan with weekly tactics, regularly review and revise the plan, and stay on track to meet quotas.
The document provides an overview of key components that should be included in a business plan and marketing plan. It discusses that a business plan is a roadmap for a business that describes its products or services, operations, leadership, financing, and other details. A marketing plan is a blueprint that outlines specific actions to attract customers and persuade them to buy a product or service. Key sections of a marketing plan include an executive summary, business description, target market analysis, unique selling proposition, competition analysis, distribution plan, objectives, action plan, and budget.
Strategic Planning: Developing and Implementing a Marketing PlanMarjorie Rice
The document outlines the key components of developing and implementing an effective marketing plan, including conducting a situation analysis, setting objectives, selecting strategic alternatives, describing the marketing strategy with the four P's, and following up with implementation, evaluation, and control. The marketing plan provides a guide for marketing activities and allows companies to examine opportunities and problems in the market. Developing a plan involves understanding the business mission and creating specific, measurable objectives to direct marketing activities and measure success.
The Business Plan, The Business Planning Process, Strategic Planning, Analysing The Environment, Analysing The Firm, Industry And Competitor Analysis, Product And Portfolio Analysis, SWOT Analysis, Generating Strategic Options, Market Analysis And Strategy , Market Forecasting, The Operational Plan, Model The Business, Accounting Principles, Completing The Financial Statements, Reviewing The Financial Statements, Evaluating Strategic Options, Funding Issues, Risk Analysis, Presenting The Business Plan And Obtaining Approval, Implementing The Business Plan, Sayeed Alam, 9910479355
Marketing is not sales , there is always a gray area of how to translate marketing data, analysis into actionable sales programs, here is a short discussion on how to translate marketing data, analysis, into sales programs, in short translating strategic conceptual to actionable plans in sales
If you need a copy of the Power point presentation email your request @ dngrtz2000@hotmail.com, will send you your copy immediately.
This document outlines a marketing plan, discussing objectives like marketing planning, tactical and strategic plans, and the marketing planning process. It describes performing a situation analysis, setting objectives, and deciding strategies. Key elements include a marketing audit, SWOT analysis, assumptions, objectives, strategy, and program. The planning process involves defining the situation, formulating assumptions, setting objectives, deciding strategies, and implementing actions. The marketing mix, objectives, strategies, and use of the plan are also summarized.
The document discusses the meaning and objectives of a business plan. A business plan formally outlines business goals and plans for achieving them through integration of functional plans like marketing, finance, and operations. It provides a written plan to achieve goals from marketing, financial, and operational perspectives. The objectives of a business plan are to evaluate business prospects, monitor progress, persuade others to join, visualize feasibility, seek loans, and identify strengths and weaknesses.
The Sales Growth Team charter outlines the purpose, definition, responsibilities, members, mandate, and agreement for the Sales Growth Team. The team's purpose is to develop best practices for achieving revenue goals and identify weaknesses in the sales and marketing process. Key responsibilities include providing leadership, developing sales representatives, ensuring communication between departments, and brainstorming new ideas. The team meets quarterly and is responsible for creating an annual growth plan, providing resources to improve performance, analyzing top performers, and relaying feedback to management.
Just in case any Pharmaceutical company is planning to step into Multichannel Business Models either forced by COVID-19 or following a natural business transformation within the Pharmaceutical Industry, please find attached BEST PRACTICES GUIDELINES for the Phase 1 of the Process.
This document provides an overview of strategic marketing and strategic management. It discusses the nature and scope of strategy, the historical evolution of strategic management, and the principal areas of strategic decisions. It also examines the differences between strategic planning and marketing planning, elements that shape competitive strategies, and the phases of strategic marketing which include strategic analysis, formulating strategy, and implementation. Finally, it discusses external environment analysis and different forms of scanning the external environment.
Sambasiva Rao Tummiri is seeking a senior leadership role in strategic business development and operations. He has over 10 years of experience in strategic planning, sales and marketing, business development, and team management. He has expertise in managing business operations with a focus on profitability. Rao has experience leading sales teams and managing customer relations to achieve sales targets and growth for real estate and construction companies in India and the United Arab Emirates.
I've been asked a couple of times during job interview to present on how I would tackle the first 3 months/6 months/100 days on the job. Usually it's a stab in the dark since research material is limited. This broad overview is applicable to a wide range of companies.
What is your financial plan for your entrepreneurial activity?The Importance of a Financial Plan. Operating and Capital Budgets. Pro Forma Income Statements. Statement of Cash Flows: The Indirect Method
Bcg matrix (boston consultancy group matrix)Hpm India
The BCG Matrix is a tool used to evaluate products based on their market share and growth rate. It categorizes products into four quadrants: Stars, which have high growth and market share; Cash Cows, which have high share but low growth; Question Marks, which have high growth but low share; and Dogs, which have low growth and share. Understanding where products fall in the matrix allows companies to determine the best investment and strategic approach for each.
This document outlines how to develop an effective marketing plan for a tourism enterprise. It discusses 10 key elements that should be included: 1) statement of purpose, 2) situation analysis, 3) objectives, 4) overall marketing strategy, 5) marketing mix tactics, 6) market research program, 7) financials, 8) timing, 9) measuring results, and 10) appendices. The situation analysis identifies the target markets, customer needs, competitors, and performs a SWOT analysis. Objectives should be specific, time-bound, measurable, and achievable. The marketing strategy identifies how goals will be reached through product, price, promotion, and placement tactics.
Kaizen Market Research And Consultancy is a leading market research firm headquartered in Mumbai with branches in other major Indian cities. They offer a wide range of market research services including demand estimation studies, customer satisfaction studies, competitor analysis, product research, pricing analysis, and advertising impact studies. Their goal is to bring value to clients through high-quality market research and strategic consulting services.
1. The document discusses sales management, including defining it as the management of a firm's sales operations. It covers the objectives of sales management such as growing revenue, setting sales volumes, and improving production.
2. Sales forecasting methods are explained, including qualitative methods like expert opinion and quantitative methods like time series analysis. Sales planning and control involves setting goals, analyzing the current situation, preparing action plans, and setting performance metrics.
3. The document provides an overview of key concepts in sales management, forecasting, and planning, outlining definitions, objectives, methods, and the sales planning and control process in 3 sentences or less.
This document provides an overview and objectives of the MKTG 436 Marketing Decision Making course. The course will analyze and develop decisions around the 4 P's of marketing. Students will learn analytical techniques and case studies to improve decision making skills. Key topics covered include pricing, forecasting, advertising, market analysis and developing marketing strategies. The goal is for students to understand how to assess costs/profits and make effective marketing decisions for segmentation, products, and implementing marketing plans.
This is a presentation that discusses about a topic in the Marketing field, the Marketing Plan.
Marketing Plan is one the core value of any Marketing Agency.
This document discusses various types of scales used in marketing research and their applications. It describes 4 main types of scales - nominal, ordinal, interval and ratio scales. It provides examples of each scale and explains how they are used to measure attributes, rank preferences, and rate attitudes. Key applications of scales mentioned include measuring importance of product attributes, ordering quality levels, and rating satisfaction levels. The document aims to explain the different scaling techniques used to objectively measure attitudes in marketing research.
The document outlines marketing strategy and the internal and external environment. It discusses analyzing the internal strengths and weaknesses as well as external opportunities and threats through a SWOT analysis. Key parts of marketing planning are also summarized, including segmentation, targeting, positioning, and the marketing mix of product, price, place, and promotion. The marketing implementation, control, and evaluation processes are also briefly described.
The document discusses marketing processes and strategic marketing planning. It covers defining a corporate mission and goals, establishing business units, conducting SWOT and environmental analyses, developing marketing strategies using frameworks like Ansoff's matrix and Porter's generic strategies, creating a marketing plan, and analyzing marketing opportunities through internal records and market intelligence. The purpose of strategic planning and having a marketing plan is to help firms deliver targeted profits and growth.
The document provides guidance on developing an effective marketing plan. It explains that the plan should outline specific actions to interest customers and persuade them to buy. Key elements that should be addressed include goals, target audience, and marketing system. It also describes conducting a SWOT analysis and market research to understand strengths, weaknesses, opportunities, threats, target markets, and competitors. The marketing mix of product, price, place, promotion, and people should be considered to coordinate the planning, implementation, and monitoring of the marketing strategy.
The document provides a summary of Naveen Aggarwal's work experience and qualifications. It details his 12+ years of experience in strategic planning, business development, channel management, and institutional sales for companies in various industries including online grocery, telecom, retail, and consumer goods. The document highlights his achievements in meeting sales targets, developing strategic partnerships, managing teams, and growing business.
This document provides an overview of business research, including definitions, purposes, types, and processes. It defines business research as a systematic process of collecting, analyzing and interpreting data to address business problems and opportunities. The summary discusses how business research is used to identify issues, generate and evaluate business performance, and improve understanding of business operations. It also outlines common types of business research such as market research, marketing research, and problem-solving research.
Significance of reserach in business decision makingkomal bhardwaj
Business research is a process that helps companies make better-informed decisions through collecting and analyzing market data. There are two main types of business research: quantitative and qualitative. Quantitative research uses surveys and statistics to understand things like customer awareness, interests, and behaviors. Qualitative research focuses on understanding attitudes, intentions and beliefs through methods like interviews and focus groups. Conducting business research helps companies understand customers, identify opportunities and risks, develop effective marketing strategies, and reduce the chances of business failures. It is a crucial process that allows companies to stay ahead of competition and design solutions that meet market demands.
The document provides an overview of marketing planning, including defining marketing plans and outlining the typical planning process. It discusses performing situation analyses, setting objectives and strategies, and scheduling implementation. The summary also mentions SWOT analyses, assumptions, budgets, and using plans to identify competitive advantages and ensure organizational alignment.
The document provides an overview of marketing planning including objectives, processes, elements, and challenges. It discusses strategic and tactical marketing plans, SWOT analysis, assumptions, objectives, strategies, budgets, and the importance of mission statements. Key steps in the marketing planning process include situation analysis, objective setting, strategy development, implementation scheduling, and performance evaluation.
The document provides an overview of marketing planning, including defining marketing plans and outlining the typical planning process. It discusses performing a situation analysis, setting objectives, deciding on strategies, and scheduling implementation. Key elements include a SWOT analysis, assumptions, objectives, strategies, budgets, and ensuring plans align with the overall corporate mission.
The document outlines the marketing planning process including performing a situation analysis, setting objectives, deciding on strategies, and scheduling implementation actions. It discusses elements like SWOT analysis, assumptions, objectives, strategies, budgets. The marketing plan is meant to help identify competitive advantages, ensure consistency, inform the organization, and set goals to gain commitment.
This document discusses developing marketing strategies and plans. It covers how marketing affects customer value through a value delivery process. Strategic planning is carried out at different organization levels, from corporate to business unit levels. A marketing plan should include situational analysis, objectives, strategies, implementation plans, and controls. It also discusses holistic marketing which integrates value exploration, creation, and delivery to build long-term customer relationships. Strategic planning identifies opportunities and threats in the external environment and strengths and weaknesses internally through a SWOT analysis.
This document discusses developing marketing strategies and plans. It covers how marketing affects customer value through a value delivery process. Strategic planning is carried out at different organizational levels, from corporate to business unit levels. A marketing plan should include identifying target markets, analyzing opportunities, and outlining strategies, goals, budgets and controls. It also discusses holistic marketing and how companies can maximize value exploration, creation and delivery by focusing on customers, core competencies, collaborative networks and internal resources.
Dabur India Ltd is one of India's leading FMCG companies with revenues of US$750 million and a market capitalization of over US$3.5 billion. Dabur was founded in 1884 and is India's largest Ayurvedic and natural health care company with over 250 herbal products. Dabur operates in key categories like hair care, oral care, health care, skin care, home care, and foods, with a wide distribution network of over 2.8 million retail outlets in both urban and rural India. Dabur's products are also available in over 60 countries globally, with 20% of revenues coming from overseas markets. Dabur has transformed from a family-run business into a
Similar to Market research from 4 management perspectives (20)
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
2. Marketing: 4 Management Perspectives
Market Research from a
CEO’s Perspective
Market Research is a focal point
in strategic plans
developed by a CEO.
Market Research from a
Finance Perspective
A Financial Director must use
research to evaluate
competitors and budget
allocation.
Market Research from a HR
Perspective
A Human Resource manager
carries out satisfaction
surveys periodically and this
research improves the
harmony of a workforce.
Market Research from a
CEO’s Perspective
Market Research is a focal point
in strategic plans
developed by a CEO.
3. Market Research: Be Proactive
Market Research can
provide valuable information
about new product
launches, barriers to entry,
niche market identification,
competitor analysis, market
sector trends and help make
strategic business decisions.
Strategic performance
analysis
Customer profiling
Develop a business plan for
the future
Statistical performance
analysis
New market identification
4. Marketing from a CEO Perspective
A CEO of a company would focus
on the future growthand
development of the company. It
is highly relevant for the CEO
role to make informed decisions
on an on-going basis.
Consciously or
subconsciously market
research is used on a daily
basis when making informed
decisions. Being proactive
and monitoring changes in
customer behaviour is vital.
CEO
STRATEGY
5. Marketing from a Finance Perspective
It allows Managers to stretch their
budgets, assess situations and
invest in the best solutions
possible.
For a financial director, Market
Research is about the analysis of
the market offerings in order to
make cost saving decisions.
Market Research allows you to
achieve this goal through staff
performance analysis, supplier
reviews and cost analysis.
Market Research can be the
difference between spending a lot
of money on a bad idea and
succeeding in your business.
6. Marketing from a HR and Operations
Perspective
Market Research allows a
Human Resources Manager to
access the well-being of your
employees and improvetheir
working conditions.
The analysis of this
information helps you to
access employees’
performanceand match them
to specific projects.
Ithelps us to plan ahead and
comparetrends fromyear
to year.
A company should have a
yearly employee
satisfaction survey that
collects the employees’
feedback
7. Marketing from a Marketing Coordinator
Perspective
Market Research is
the starting point for
any marketing
campaign.
In order to sell your
services or products you
need to understand the
market where you are
trading in.
Market Research
gives a Marketing
Coordinator the
information needed
to increase the
success rate of your
marketing
campaigns within
the budget and
resources allocated.
It is paramount to know about
your service, your
competitors, their pricing
structure, your buyers’
feedback and key motivators,
the entry barriers on new
markets, the performance
level of your campaigns and
the validity of your database.
It allows him/her
to identify
opportunities and
the best path to
achieve objectives
with the best
return on
investment. The
coordination of
market research is
a day to day
process whether
you are aware of it
or not.