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Market research
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- 2. Q. The banner across the top indicates that it is the biggest music magazine The well recognised and in the UK, this tells us that the established Q logo is magazi9ne covers a wide range of used on the front cover genres appealing to a bigger of the magazine letting audience. the target audience know it’s a Q magazine. We can see this by the anchorage because even though Cheryl Cole is the dominant Also the use of image, ‘U2’ is also anchorage will include on the front encourage the readers and both artist cover to read on and want to two different types buy the magazine as it of genre. may include something they find interesting or appeals to them. Dominant image of a well known artist attracts viewers and other audiences that would be interested in reading Q doesn’t really have a specific about the chosen artist. genre it just includes the big artist who have the power to stay around such as Cherly Cole, Adele or lady gaga. This appeals to a wide range The magazine as whole covers a range of the market audience, For of genres which means that it appeals example teenagers who listen to the to a wider audience. charts or adults aged 18-25 who like a pacific modern day or even a retro artist.
- 3. NME. The name of the magazine is bold and stands out allowing fans/followers to know that it is their magazine. NME sticks to a specific genre The magazine like all other and only appeals to a niche magazines have a dominant audience which is image of a featured artist, alternative/indie, we can see this which is the lead singer from by the artist included on the front the band ‘Muse’ which is an cover. alternative styled band. The word ‘last’ is highlighted in a different colour compared which instantly draws to the readers to it, overall making them want to The magazine also stick the a read on and buy the certain house style of 2 main magazine. colours, white and red but also contains some text in black, this catches the eyes of potential readers because it is The magazine front cover easy to read and established doesn’t contain any current and between two colours. Barcode is in the right bottom now artist like lady gaga etc, hand corner, typical of a magazine telling us that it doesn’t expect front cover as we read top left to to appeal to that audience and bottom right. only appeals to their niche audience.
- 4. Runner across thetop of the Kerrang. magazine shows what ‘freebees’ the Dominant image overlaps the magazine magazine contains for example 5 title, showing us its ‘awesome’ posters, this persuade importance on the buyers to want the magazine even cover. more. This magazine only specifies in a particular The magazine front cover genre which is contains more images than text heavy/alternative rock. for its anchorage this makes it Giving the magazine a easier on the viewers eyes. niche audience. Giving the readers chance to win tickets to a gig is another way of encouraging them to buy the magazine. You can see the genre Has a dominant text page that is of the magazine is larger than the other anchorage rock/ indie by the instantly catching the audiences choice of words that eye. A technique used to grab the have been used and attention of potential viewers the artist featured on the front cover.
- 5. Conclusion. In conclusion youcan see that all 3 magazine front covers are different but all use typical conventions to establish their genre for example ‘Q’ magazine doesn’t have a specific genre but uses well known artists and the named artists to grab their audiences attention. This is totally different to say ‘Kerrang’ which does in fact have a specific genre. The genre of the magazine ‘Kerrang’ is rock/indie the magazine uses the colours black, white and yellow for its house style this is because black and white are colours we link with the rock and indie genre allowing the audience to instantly get an idea of the genre it specialises in. ‘NME’ specialises in the alternative genre and uses a number of conventions to put this across for example having the main or dominant image has someone who is an alternative artist also the dress sense of the artist allows us to see they are an indie artists by including this within their main image ‘NME’ make it easier for potential readers to see that it is an alternative genre style magazine.
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- 7. Q. The banner across the top of the page contains the logo, title of this page and the issue number of this magazine. This is useful as otherwise the information would have no meaning and the readers may not understand it. The cover lines give the reader some The use of images with extra direction on page numbers instead of the articles that they all text makes it easy on may want to read. the readers eyes and also Articles that don’t gives the contents page have an image gives some life , making it less us the idea that they boring. are not as important even though they still have cover lines. The colours of the contents page Dominate image is a stick to the well recognized original house character from the style of the logo band ‘gorillaz’ which is red and making it easier for white, allowing the fans of the band to audience to make notice him. Also it that connection has the page The bar at the top of the right hand side labelled ‘regulars’ indicates that they with the ‘Q’ number leading fans are popular and frequent articles to the magazine, just between issues the magazine. to an article on the articles will change differing in acts or topics. having this bar down the page band. presents as some sort of menu to allow the reader to find they favourite articles whether it’s a quiz, review or new music.
- 8. NME. The title ofthe magazine is Main cover lines included on the contents page used to also, reminding the audience categorise the which magazine they are different articles reading. Also it gives the date making it easier and year allowing the audience to read. to follow the issues with ease. the contents also has a ‘band index’ which links into the music genre of the magazine. Graphic features are The list gives the names of used which also appeals bands that are included in this to the audience as it issue. gives the magazine a The band names are in red more modern and useful which sticks to NME feel to it. housestyle telling us that this is what the magazine is all about. Advertising is used which appeals to the readers as The dominant image of the members they may want to from the band doesn’t look like it was purchase what ever is prepared for or set in a studio, this being advertised. Also gives the idea that the magazine was they may want to at the gig and contents the latest news purchase the next issue if and gossip which we wouldn’t find out if they enjoyed this issue we didn’t read the magazine. Making which the advertisement the audience buy and read the allows them to if they magazine. wish to.
- 9. The text isused in the same font Kerrang. throughout the contents page and only 3 colours are used creating a house style for The yellow colour of the word ‘contents’ contrasts with the the magazine and readers to recognise. black background making The main image on the the masthead stand out. Also contents page is shown it follows the house style of to be very dominant the contents page which is compared to the other yellow and black. images also it shares a link with the front cover telling us that the band ‘Metallica’ is the main The use of quotes from feature is this weeks bands are used to attract issue. the readers attention and makes the magazine feel Also the little paragraph more directed at them. above the main image is written by the editor of the magazine which gives the magazine that personal The contents page as touch the readers can been split up into 4 relate to. different column. With the images being in one and the band names and text being in another, allowing the readers to follow it The use of the band names easier. that are underneath the image being presented in bold and block capitals allows the reader to easily read the bands name. next to the name the page number is highlighted in yellow allowing the reader to skip to the page they wish to read.