The document provides an overview of the African American/Black market in the United States. Some key points:
- The African American population is growing faster than the total US population and had a buying power of $845 billion in 2007, projected to break $1 trillion by 2012.
- African Americans are concentrated in the Southern US, with over half the population residing there. The top 10 states by percentage of African American residents are all located in the South.
- Reaching African Americans requires targeting the top 10 metropolitan areas, which contain 40% of the total African American population. These areas include New York, Chicago, Atlanta, and others.
The document discusses the growing multicultural populations in the United States and opportunities for multicultural marketing. It notes that minorities will comprise a majority of the population in many urban markets by 2020. Hispanic, Asian, and African American populations and purchasing power are growing rapidly. However, traditional targeting methods may not accurately identify ethnicities, languages, or religions. E-Tech claims to offer a solution to more precisely identify these groups using various data sources.
This document provides an overview of the Asian-American market in the United States. It notes that the Asian-American population is the fastest growing ethnic group, growing 48% from 1990 to 2000. Currently, Asian-Americans number over 11 million and account for about 5% of the total US population. The document segments the diverse Asian-American market into Northeast Asians, Southeast Asians, and South Asians based on country of origin, linguistic, and religious similarities. It also highlights the significant buying power and cultural influence of Asian-Americans.
1) The document discusses strategies for reaching untapped markets in the US, specifically targeting Hispanic and other non-native English speaking markets.
2) It provides an overview of key terms, demographics of non-English speaking populations in the US, and strategies for understanding different audiences and effectively communicating with them.
3) Effective strategies include translation of written materials, interpretation for verbal communication, and customizing products and marketing for different locales through localization.
- E-Tech is a company that provides a system to accurately identify individuals' ethnicity, religion, language preference, and other demographic details based on their name and other data.
- The system analyzes names, surnames, middle names, neighborhood data and other factors to identify over 175 ethnic groups and religious affiliations with up to 95% accuracy.
- Identifying these details at the individual level allows for highly targeted multicultural marketing approaches to various ethnic and religious consumer segments.
1. Developing effective messaging for Hispanic audiences requires understanding how their cultural filter shapes how they view the world and marketing. This filter is formed by factors like language, religion, acculturation level, and shared experiences.
2. When communicating with Hispanic consumers, marketers should observe the audience, understand language preferences and segmentation, base designs and messages on audience insights, use subtle visual cues, and test concepts with focus groups.
3. Both Spanish and English are important to Hispanic audiences, with language preference depending on acculturation level, generation, and content type. Marketers must consider both languages as well as Spanglish.
This document discusses a study examining the influence of Hispanic culture on American culture. Some key findings include:
- Three out of four Americans agree that Hispanics have had a significant influence on American culture. This influence is seen across many spheres including food, music, sports, beauty, fashion, television and more.
- Food is seen as having the greatest influence on American culture by both Hispanics and non-Hispanics. Music is also seen as strongly influenced, especially in cities like New York, Miami, and McAllen, Texas.
- Hispanic culture is perceived to have influenced standards of beauty, style/appearance, and clothing for Hispanics, but to a lesser degree for non-
"U.S. Hispanic Market Info & Insights" – By Michelle Villalobos, Former Publi...Michelle Villalobos
The document discusses the U.S. Hispanic market, which represented $800 billion in spending power in 2006 and is estimated to grow to $1.2 trillion by 2011. Hispanics strongly influence popular culture and require specialized marketing strategies due to differences in media consumption habits, acculturation levels, and attachment to their country of origin. Hispanics vary widely in language preference, cultural practices, and how connected they feel to their native country.
The document discusses the influence of Hispanic Americans in the United States. It notes that Hispanic Heritage Month only celebrates their contributions for a short time each year, but their impact is much deeper and ongoing. Their influence can be seen in many areas of American culture and society including sports, music, entertainment, fashion, food and technology. Sports leagues and competitions would look very different without Hispanic athletes, and the same is true of music genres which have incorporated Hispanic styles and artists.
The document discusses the growing multicultural populations in the United States and opportunities for multicultural marketing. It notes that minorities will comprise a majority of the population in many urban markets by 2020. Hispanic, Asian, and African American populations and purchasing power are growing rapidly. However, traditional targeting methods may not accurately identify ethnicities, languages, or religions. E-Tech claims to offer a solution to more precisely identify these groups using various data sources.
This document provides an overview of the Asian-American market in the United States. It notes that the Asian-American population is the fastest growing ethnic group, growing 48% from 1990 to 2000. Currently, Asian-Americans number over 11 million and account for about 5% of the total US population. The document segments the diverse Asian-American market into Northeast Asians, Southeast Asians, and South Asians based on country of origin, linguistic, and religious similarities. It also highlights the significant buying power and cultural influence of Asian-Americans.
1) The document discusses strategies for reaching untapped markets in the US, specifically targeting Hispanic and other non-native English speaking markets.
2) It provides an overview of key terms, demographics of non-English speaking populations in the US, and strategies for understanding different audiences and effectively communicating with them.
3) Effective strategies include translation of written materials, interpretation for verbal communication, and customizing products and marketing for different locales through localization.
- E-Tech is a company that provides a system to accurately identify individuals' ethnicity, religion, language preference, and other demographic details based on their name and other data.
- The system analyzes names, surnames, middle names, neighborhood data and other factors to identify over 175 ethnic groups and religious affiliations with up to 95% accuracy.
- Identifying these details at the individual level allows for highly targeted multicultural marketing approaches to various ethnic and religious consumer segments.
1. Developing effective messaging for Hispanic audiences requires understanding how their cultural filter shapes how they view the world and marketing. This filter is formed by factors like language, religion, acculturation level, and shared experiences.
2. When communicating with Hispanic consumers, marketers should observe the audience, understand language preferences and segmentation, base designs and messages on audience insights, use subtle visual cues, and test concepts with focus groups.
3. Both Spanish and English are important to Hispanic audiences, with language preference depending on acculturation level, generation, and content type. Marketers must consider both languages as well as Spanglish.
This document discusses a study examining the influence of Hispanic culture on American culture. Some key findings include:
- Three out of four Americans agree that Hispanics have had a significant influence on American culture. This influence is seen across many spheres including food, music, sports, beauty, fashion, television and more.
- Food is seen as having the greatest influence on American culture by both Hispanics and non-Hispanics. Music is also seen as strongly influenced, especially in cities like New York, Miami, and McAllen, Texas.
- Hispanic culture is perceived to have influenced standards of beauty, style/appearance, and clothing for Hispanics, but to a lesser degree for non-
"U.S. Hispanic Market Info & Insights" – By Michelle Villalobos, Former Publi...Michelle Villalobos
The document discusses the U.S. Hispanic market, which represented $800 billion in spending power in 2006 and is estimated to grow to $1.2 trillion by 2011. Hispanics strongly influence popular culture and require specialized marketing strategies due to differences in media consumption habits, acculturation levels, and attachment to their country of origin. Hispanics vary widely in language preference, cultural practices, and how connected they feel to their native country.
The document discusses the influence of Hispanic Americans in the United States. It notes that Hispanic Heritage Month only celebrates their contributions for a short time each year, but their impact is much deeper and ongoing. Their influence can be seen in many areas of American culture and society including sports, music, entertainment, fashion, food and technology. Sports leagues and competitions would look very different without Hispanic athletes, and the same is true of music genres which have incorporated Hispanic styles and artists.
#multiculturalspeaker #hispanicheritagemonth
How do you engage diverse groups so that your business maximizes its ROI? It all gets down to Cultural Intelligence! This presentation provides the rationale, the data and the appropriate strategy to really understanding and connecting with diverse groups so you can engage and gain trust and credibility for better business results.
Understanding Cultural Orientation and media usage among target category users by generational segments and cross-culturally may allow marketers to increase conversions and deepen engagement with their most promising Hispanic niche
This document provides an overview of cross-cultural digital marketing and summarizes key insights about reaching Hispanic, African American, and Asian communities digitally. It discusses multicultural marketing models and approaches, an overview of the multicultural digital market with a focus on these groups. Key points include that Hispanics, African Americans, and Asians now represent over 38% of the 18-34 demographic and are driving population growth. It also provides insights into these groups' digital behaviors and preferences, such as high smartphone usage among Hispanics and African Americans using mobile phones to research products and find deals while shopping in stores.
Mexican American Consumers | Hispanic Market Research by ThinkNow ResearchThinkNow
Hispanics of Mexican descent make up 63% of the U.S. Hispanic population. ThinkNow Research has created a Hispanic market research presentation that delves into this critical U.S. Hispanic group to provide marketers and market researchers insights into the largest sub-segment of the U.S. Hispanic population.
This document provides an overview of marketing to Hispanic consumers in the United States. It discusses the growth of the Hispanic population and spending power. It also discusses cultural diversity within the Hispanic community and differences based on acculturation, language preferences, and country of origin. The document outlines best practices for Hispanic marketing, including conducting research, developing culturally relevant messaging and creative assets, and sponsoring appropriate events. It warns against simply translating general market campaigns and provides tips for successful Hispanic outreach.
WordCamp Miami - Reaching multi-cultural audiences with your blogJhonatan Castaneda
This presentation is to help blog writers to reach a larger audience taking advantages of the Internet. Understanding how to reach other audiences, you can increase you traffic to your website posting content that appeals to other cultures as well as avoiding potentially offensive material.
This presentation was given by Environics Research Group (www.environics.ca) Environics Analytics (www.environicsanalytics.ca) and Maple Diversity (www.maplediversity.ca) at the Direct Marketing Breakfast Seminar August 2013
This document discusses changing demographics in the United States, focusing on diversity and population shifts among major ethnic groups. It notes that while the US appears increasingly diverse, demographer William Frey's research found that minority populations remain concentrated in specific regions and metro areas. The document then examines population trends among Hispanics, Asians, blacks, and whites, finding that while Hispanics and Asians continue concentrating in gateway cities, both groups are dispersing more rapidly to new areas. It also discusses the movement of blacks to the growing Southern cities and of whites to states in the West, South, and Rockies.
The Exploding Hispanic Market (Diving into the Hispanic Swimming Pool)Steven Permuy
Multicultural marketing best practice for targeting the US Hispanic market. (This article was expanded and republished for Outerwear Magazine under the byline: 'The exploding Hispanic market'.)
The document provides statistics and information about Hispanics/Latinos and African Americans in the US. Some of the key points include:
- By 2050, multicultural communities will represent 54% of the US population. 40% of Millennials and 61% of Millennials are minorities/bilingual.
- Hispanics account for 17% of the US population and over half of Hispanic children are born in the US. Over half of online Hispanics are ages 18-29.
- African Americans account for 12.6% of the US population and over 30% of African Americans will be online in the next four years.
- The purchasing power of Hispanics is estimated at
Nielsen state of-the-hispanic-consumer 2012Ivonne Kinser
The document discusses the growing importance of the Hispanic market to the US economy. Some key points:
1) Hispanics account for over half of US population growth and will be vital to future economic growth.
2) The Hispanic population's buying power was $1 trillion in 2010 and is projected to reach $1.5 trillion by 2015, making it a significant economic force.
3) Hispanic household income and consumption of consumer products is growing, and Hispanics will be the primary driver of domestic sales growth in many industries.
This study analyzed the use of Spanish language on the websites of major North American professional sports leagues and teams. The following key points were found:
1) MLB and MLS incorporated Spanish the most into their league and team websites, with around 10-30% of pages in Spanish. Other leagues had little to no Spanish content.
2) There was variability across individual team websites, particularly those in markets with large Hispanic populations. MLB teams were most likely to have fully Spanish language pages, toggle features, and Spanish sales pages.
3) Teams in markets with the largest Hispanic populations, like Los Angeles and Miami, provided around 10% of pages in Spanish on average. MLS and MLB teams in these markets offered the
The document profiles the Mexican-American community in the United States. It states that over half of US population growth between 2000 and 2010 was due to the increase in the Hispanic population, which is predominantly Mexican. The average Mexican-American is 27 years old, earns $23,000 individually or $50,000 per household, works in an office job, speaks both English and Spanish proficiently, and lives in the western or southwestern US. More than three-quarters of the US Hispanic population lives in the west or south.
The document provides an overview, SWOT analysis, target audiences, and communications strategy for the California Wine Institute. The Institute aims to increase sales and recognition of mid-range ($10-25) California wines. Their strengths include a large selection of mid-range wines and market leadership in the US. Target audiences are restaurants/bars, retailers, and male/female wine drinkers aged 21+, focusing on Millennials and Gen X. The communications strategy involves promoting mid-range wines through media relations, social media, and highlighting California tourism.
The document discusses the growing Hispanic population in the United States based on Census data and projections. It notes that Hispanics are the fastest growing demographic segment and will drive significant growth and influence over the coming decades. The document advises marketers to understand key facts about the Hispanic population, such as their youthfulness and openness to new technologies, in order to better connect with Hispanic consumers and translate their potential into effective marketing strategies. It emphasizes starting to engage the Hispanic audience now rather than waiting for the 2010 Census results.
Everything you need to know about Marketing to the Hispanic Consumer! West Chamber member Laura Sonderup of Hispanidad Advertising presenting this fantastic program to our S. Jeffco Group in early February.
This document describes 14 social groups segmented by urbanicity and affluence. It provides details on the top social group, Urban Uptown, which includes the wealthiest and most affluent urban consumers. Segments in this group tend to be well-educated, ethnically diverse, and have above average concentrations of Asian and Hispanic Americans. Residents share an upscale urban lifestyle and preferences.
GroupLens is a system for collaborative filtering of netnews articles to help users find articles they will like. It uses rating servers called Better Bit Bureaus to gather article ratings from users and predict scores for unrated articles based on how users who agreed in the past will probably agree again. Users can rate articles anonymously without reducing the effectiveness of score predictions. The open architecture allows alternative clients and servers to be developed independently.
O documento descreve as características de aves e mamíferos. Aves possuem asas, penas, são homeotérmicas e ovíparas. Seu esqueleto é leve e resistente. Mamíferos possuem glândulas mamárias, são vivíparos ou ovíparos, e possuem pele com glândulas. Ambos são herbívoros, carnívoros ou onívoros e têm digestão completa.
O documento discute a transição do mito para a filosofia na Grécia antiga. Apresenta definições de ideologia e alienação e descreve como os primeiros filósofos questionavam os mitos para buscar explicações racionais sobre origens e mudanças no mundo. Também destaca Homero e Hesíodo como poetas que influenciaram o pensamento mítico e compara as diferenças entre saber mítico e pensamento racional.
O documento discute os principais tipos de conhecimento, incluindo o conhecimento mítico, religioso, estético, científico e filosófico. Também apresenta os principais mitos e deuses da mitologia grega, como Zeus, Hera e Héracles, e discute as condições históricas que levaram ao surgimento da filosofia na Grécia antiga.
#multiculturalspeaker #hispanicheritagemonth
How do you engage diverse groups so that your business maximizes its ROI? It all gets down to Cultural Intelligence! This presentation provides the rationale, the data and the appropriate strategy to really understanding and connecting with diverse groups so you can engage and gain trust and credibility for better business results.
Understanding Cultural Orientation and media usage among target category users by generational segments and cross-culturally may allow marketers to increase conversions and deepen engagement with their most promising Hispanic niche
This document provides an overview of cross-cultural digital marketing and summarizes key insights about reaching Hispanic, African American, and Asian communities digitally. It discusses multicultural marketing models and approaches, an overview of the multicultural digital market with a focus on these groups. Key points include that Hispanics, African Americans, and Asians now represent over 38% of the 18-34 demographic and are driving population growth. It also provides insights into these groups' digital behaviors and preferences, such as high smartphone usage among Hispanics and African Americans using mobile phones to research products and find deals while shopping in stores.
Mexican American Consumers | Hispanic Market Research by ThinkNow ResearchThinkNow
Hispanics of Mexican descent make up 63% of the U.S. Hispanic population. ThinkNow Research has created a Hispanic market research presentation that delves into this critical U.S. Hispanic group to provide marketers and market researchers insights into the largest sub-segment of the U.S. Hispanic population.
This document provides an overview of marketing to Hispanic consumers in the United States. It discusses the growth of the Hispanic population and spending power. It also discusses cultural diversity within the Hispanic community and differences based on acculturation, language preferences, and country of origin. The document outlines best practices for Hispanic marketing, including conducting research, developing culturally relevant messaging and creative assets, and sponsoring appropriate events. It warns against simply translating general market campaigns and provides tips for successful Hispanic outreach.
WordCamp Miami - Reaching multi-cultural audiences with your blogJhonatan Castaneda
This presentation is to help blog writers to reach a larger audience taking advantages of the Internet. Understanding how to reach other audiences, you can increase you traffic to your website posting content that appeals to other cultures as well as avoiding potentially offensive material.
This presentation was given by Environics Research Group (www.environics.ca) Environics Analytics (www.environicsanalytics.ca) and Maple Diversity (www.maplediversity.ca) at the Direct Marketing Breakfast Seminar August 2013
This document discusses changing demographics in the United States, focusing on diversity and population shifts among major ethnic groups. It notes that while the US appears increasingly diverse, demographer William Frey's research found that minority populations remain concentrated in specific regions and metro areas. The document then examines population trends among Hispanics, Asians, blacks, and whites, finding that while Hispanics and Asians continue concentrating in gateway cities, both groups are dispersing more rapidly to new areas. It also discusses the movement of blacks to the growing Southern cities and of whites to states in the West, South, and Rockies.
The Exploding Hispanic Market (Diving into the Hispanic Swimming Pool)Steven Permuy
Multicultural marketing best practice for targeting the US Hispanic market. (This article was expanded and republished for Outerwear Magazine under the byline: 'The exploding Hispanic market'.)
The document provides statistics and information about Hispanics/Latinos and African Americans in the US. Some of the key points include:
- By 2050, multicultural communities will represent 54% of the US population. 40% of Millennials and 61% of Millennials are minorities/bilingual.
- Hispanics account for 17% of the US population and over half of Hispanic children are born in the US. Over half of online Hispanics are ages 18-29.
- African Americans account for 12.6% of the US population and over 30% of African Americans will be online in the next four years.
- The purchasing power of Hispanics is estimated at
Nielsen state of-the-hispanic-consumer 2012Ivonne Kinser
The document discusses the growing importance of the Hispanic market to the US economy. Some key points:
1) Hispanics account for over half of US population growth and will be vital to future economic growth.
2) The Hispanic population's buying power was $1 trillion in 2010 and is projected to reach $1.5 trillion by 2015, making it a significant economic force.
3) Hispanic household income and consumption of consumer products is growing, and Hispanics will be the primary driver of domestic sales growth in many industries.
This study analyzed the use of Spanish language on the websites of major North American professional sports leagues and teams. The following key points were found:
1) MLB and MLS incorporated Spanish the most into their league and team websites, with around 10-30% of pages in Spanish. Other leagues had little to no Spanish content.
2) There was variability across individual team websites, particularly those in markets with large Hispanic populations. MLB teams were most likely to have fully Spanish language pages, toggle features, and Spanish sales pages.
3) Teams in markets with the largest Hispanic populations, like Los Angeles and Miami, provided around 10% of pages in Spanish on average. MLS and MLB teams in these markets offered the
The document profiles the Mexican-American community in the United States. It states that over half of US population growth between 2000 and 2010 was due to the increase in the Hispanic population, which is predominantly Mexican. The average Mexican-American is 27 years old, earns $23,000 individually or $50,000 per household, works in an office job, speaks both English and Spanish proficiently, and lives in the western or southwestern US. More than three-quarters of the US Hispanic population lives in the west or south.
The document provides an overview, SWOT analysis, target audiences, and communications strategy for the California Wine Institute. The Institute aims to increase sales and recognition of mid-range ($10-25) California wines. Their strengths include a large selection of mid-range wines and market leadership in the US. Target audiences are restaurants/bars, retailers, and male/female wine drinkers aged 21+, focusing on Millennials and Gen X. The communications strategy involves promoting mid-range wines through media relations, social media, and highlighting California tourism.
The document discusses the growing Hispanic population in the United States based on Census data and projections. It notes that Hispanics are the fastest growing demographic segment and will drive significant growth and influence over the coming decades. The document advises marketers to understand key facts about the Hispanic population, such as their youthfulness and openness to new technologies, in order to better connect with Hispanic consumers and translate their potential into effective marketing strategies. It emphasizes starting to engage the Hispanic audience now rather than waiting for the 2010 Census results.
Everything you need to know about Marketing to the Hispanic Consumer! West Chamber member Laura Sonderup of Hispanidad Advertising presenting this fantastic program to our S. Jeffco Group in early February.
This document describes 14 social groups segmented by urbanicity and affluence. It provides details on the top social group, Urban Uptown, which includes the wealthiest and most affluent urban consumers. Segments in this group tend to be well-educated, ethnically diverse, and have above average concentrations of Asian and Hispanic Americans. Residents share an upscale urban lifestyle and preferences.
GroupLens is a system for collaborative filtering of netnews articles to help users find articles they will like. It uses rating servers called Better Bit Bureaus to gather article ratings from users and predict scores for unrated articles based on how users who agreed in the past will probably agree again. Users can rate articles anonymously without reducing the effectiveness of score predictions. The open architecture allows alternative clients and servers to be developed independently.
O documento descreve as características de aves e mamíferos. Aves possuem asas, penas, são homeotérmicas e ovíparas. Seu esqueleto é leve e resistente. Mamíferos possuem glândulas mamárias, são vivíparos ou ovíparos, e possuem pele com glândulas. Ambos são herbívoros, carnívoros ou onívoros e têm digestão completa.
O documento discute a transição do mito para a filosofia na Grécia antiga. Apresenta definições de ideologia e alienação e descreve como os primeiros filósofos questionavam os mitos para buscar explicações racionais sobre origens e mudanças no mundo. Também destaca Homero e Hesíodo como poetas que influenciaram o pensamento mítico e compara as diferenças entre saber mítico e pensamento racional.
O documento discute os principais tipos de conhecimento, incluindo o conhecimento mítico, religioso, estético, científico e filosófico. Também apresenta os principais mitos e deuses da mitologia grega, como Zeus, Hera e Héracles, e discute as condições históricas que levaram ao surgimento da filosofia na Grécia antiga.
Marketing Digital para Escritórios de Contabilidade e AutônomosJunior Seixas
Este material visa informar e preparar o contabilista e os tomadores de decisão de empresas contábeis a entenderem melhor sobre o que pode ser feito para aprimorar planos de marketing de suas organizações e as ferramentas que podem ser úteis no processo de melhorar serviços, manter e prospectar clientes e reforçar o branding da instituição.
The document is a schedule listing the times of performances by the band FAB at the Parish Fair of Our Lady of the Annunciation on August 20, 2011, with the band scheduled to perform repeatedly throughout the day from 8/20/2011 to 8/20/2011.
1) O texto discute expressões e frases comuns que são usadas para oprimir a diferença do outro.
2) Duas definições iniciais de cultura são apresentadas: a raiz etimológica significa "cuidar da terra" e as pessoas, e uma definição de proporção ligada ao desenvolvimento de uma civilização.
3) A antropologia apresenta três definições de cultura: leis para controlar reações humanas, representação do sentido da existência humana, e ações que disseminam a cultura na sociedade.
The document discusses nutrients and what they provide for the body. It describes the main types of nutrients - carbohydrates, lipids, proteins, vitamins, minerals, and water. Carbohydrates provide energy, lipids provide energy and form cell membranes, proteins aid in tissue growth and chemical reactions, vitamins support overall health, minerals enable chemical reactions, and water is essential for bodily processes. The document also analyzes three sample menus in terms of their nutrient contents.
The document describes LifePlan, a two-day process to help individuals discover their life purpose and create a plan to achieve it. Through a series of exercises guided by a certified facilitator, LifePlan helps people gain clarity on important life questions like what defines them, what their mission is, and how to achieve their goals. It provides tools like a LifePlan Playbook and LifePlan on a Page to execute and maintain an individualized plan for the rest of their life across key domains like personal, family, vocation, faith, and community. The process was created by Tom Paterson and aims to help thousands of people find passion and purpose.
What is the Effect of Alcohol on our Memory? Presentationbeajx3
This document contains a list of 100 random words with no context or connection between them. It includes nouns from various categories like objects, animals, locations, and abstract concepts with no other information provided.
The document provides information about reverse engineering iOS apps. It discusses analyzing apps both externally using traffic sniffing and SSL proxying tools like Charles, and internally by disassembling, decompiling, and debugging the app binary and resource files. The internal analysis involves using tools like otool, class-dump, Hopper, and IDA to disassemble and decompile the binary and analyze the Mach-O structure, Objective-C metadata, and control flow. It also discusses analyzing techniques like decrypting encrypted binaries and models, extracting image and interface files, and working with the app at runtime using Cycript. The document notes additional protection techniques apps may use like SSL pinning, method obfuscation, string obfuscation, and
El documento describe las características de la sociedad internacional, incluyendo que los estados deciden por sí mismos pero tienen límites debido al aumento de sujetos internacionales, y que aunque no existe un poder central para gobernar a los estados, surgen organizaciones internacionales para mejorar acuerdos y ayudar a países en guerra o hambruna.
1) O documento discute a humanização de hospitais através do uso da iluminação, explorando como a iluminação natural e artificial pode melhorar o bem-estar dos pacientes.
2) A evolução histórica dos hospitais é revisada, desde o modelo de pavilhão do século 19 até os arranha-céus verticais modernos.
3) O documento argumenta que a iluminação pode ser projetada para tornar os ambientes hospitalares mais acolhedores e humanizados, contribuindo positivamente para a recuperação dos
Animais vertebrados - PARTE 1- Peixes, anfíbios e répteis Grazi Grazi
Este documento descreve os principais grupos de vertebrados, incluindo suas características e classificações. São listados os peixes, anfíbios, répteis e mamíferos, com exemplos de cada grupo. Há também informações sobre o desenvolvimento embrionário, temperatura corporal e classificações detalhadas de peixes, anfíbios e répteis.
This document outlines learning objectives and content about subcultures and their influence on consumer behavior in the United States. It discusses several ethnic, religious, and regional subcultures, including African Americans, Hispanics, Asian Americans, Native Americans, Asian Indian Americans, Arab Americans, Christian groups, Jewish, Muslim and Buddhist religious subcultures. For each subculture it provides demographic data on population size, buying power, and generational or regional differences that marketers should consider. The objectives are to understand how subcultures impact unique market behaviors and analyze various subcultures and their implications for marketing.
The Hunter-Miller Group is a market research and consulting firm that specializes in the African American market. They have studied African American consumers for over 30 years to understand their beliefs, feelings, and product usage. Their research has identified key insights about African American consumers, including that many value respect, want more positive cultural representations, and see marketing differently due to a historical "filter". They advise companies to authentically engage with black culture and commit adequate resources to reach this important segment.
DEI Deep Dive Masterclass Series Engaging Multicultural Audiences Greg DeShie...Gregory DeShields
Multicultural marketing, also known as ethnic marketing or diversity marketing, is a strategic approach to marketing that targets diverse consumer groups based on their cultural backgrounds, beliefs, values, and preferences. The aim of multicultural marketing is to engage and resonate with specific demographic segments, including racial and ethnic minorities, immigrant communities, and other diverse populations.
Key elements of multicultural marketing include:
Cultural Understanding: Multicultural marketers conduct in-depth research to understand the cultural nuances, traditions, languages, and consumption habits of different demographic groups. This understanding helps tailor marketing strategies and messages to effectively resonate with target audiences.
Representation and Inclusion: Multicultural marketing emphasizes representation and inclusion in advertising, branding, and product development. By featuring diverse faces, voices, and stories in marketing campaigns, brands demonstrate their commitment to diversity and connect with consumers on a deeper level.
Language and Localization: Multicultural marketing often involves translating marketing materials and messages into different languages to reach non-English-speaking or bilingual consumers. Additionally, brands may customize their products, services, and promotional efforts to align with cultural preferences and local customs.
Community Engagement: Multicultural marketing goes beyond traditional advertising and seeks to engage diverse communities through grassroots initiatives, cultural events, sponsorships, and partnerships. By actively participating in community activities and supporting relevant causes, brands build trust and loyalty among multicultural consumers.
Cross-Cultural Sensitivity: Multicultural marketing requires sensitivity and respect for diverse cultures and identities. Brands must avoid stereotypes, cultural appropriation, and insensitive messaging that could alienate or offend target audiences.
Data-Driven Insights: Multicultural marketers leverage data analytics and consumer insights to track trends, monitor market dynamics, and measure the effectiveness of marketing campaigns targeting diverse audiences. Data-driven approaches help optimize strategies and maximize return on investment.
The african-american audience has increasingly changed with being much more affluent, Educated and Diverse. Read out more about the African-American Consumers and their purchasing power in this document.
Illuminative The New Native Narrative: A Short Guide for Entertainment Profes...Jen Begeal
This document provides a guide for entertainment professionals seeking to develop more accurate and contemporary portrayals of Native Americans in media. It notes that Native Americans are often missing, stereotyped or depicted in outdated ways in popular culture. However, research finds that audiences are interested in learning more authentic stories about Native American histories, cultures and lives today. The guide outlines opportunities to feature Native Americans in prominent speaking roles and modern storylines that celebrate their contributions and experiences in the 21st century. It encourages hiring Native talent and consulting Native experts to develop culturally sensitive portrayals.
This document summarizes data from the 2010 US Census on the racial and ethnic composition of the United States population. It finds that the largest groups are White Americans at 72.4%, Hispanic and Latino Americans at 16.3%, Black or African Americans at 12.6%, Asian Americans at 4.8%, American Indian and Alaska Natives at 0.9%, and Native Hawaiians and Other Pacific Islanders at 0.2%. It also provides more detail on the subgroups and ancestry of each of these racial and ethnic categories.
The document discusses Asian Americans and other multicultural populations in the United States and Orange County. It provides statistics on the Asian American population nationwide and in Orange County based on 2006 Census data. It also discusses the growth of traditional Asian American media organizations. The document recommends making multicultural communications and social media campaigns part of larger marketing strategies rather than one-time separate efforts. It discusses diversity factors relevant to multicultural social media engagement.
A Critical Appraisal of Kwame Nkrumah’s Pan Africanism and the Appropriation ...ijtsrd
This paper sets out to discuss the question of African identity from the position related to Nkrumah’s Pan Africanism. This work demonstrates that the question of African identity is challenged by the diversity of cultural heritages that incarnate the African continent and its peoples. It also shows that the invasions by foreign cultures impede the delimitation of an identity called African, and that the re education of the African is instrumental in reinventing an African identity capable of competing with other cultures in the global space . Tanyi, Pamela Nugha | Nde, Paul Ade "A Critical Appraisal of Kwame Nkrumah’s Pan Africanism and the Appropriation of African Identity" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-1 , December 2021, URL: https://www.ijtsrd.com/papers/ijtsrd49130.pdf Paper URL: https://www.ijtsrd.com/humanities-and-the-arts/social-science/49130/a-critical-appraisal-of-kwame-nkrumah’s-pan-africanism-and-the-appropriation-of-african-identity/tanyi-pamela-nugha
Class,I am extending the due date for your Midterm Exam. This neVinaOconner450
Class,
I am extending the due date for your Midterm Exam. This new deadline will be strictly enforced.
Please use this additional time wisely to ensure that you are submitting your best work. Here are some questions that you should ask yourself prior to submission:
1. Have I edited my work and corrected all spelling and grammatical errors?
2. Have I properly cited my sources?
3. Am I abiding by UMGC's policy concerning plagiarism?
4. Have I answered all questions fully and completely?
Remember that you are required to complete all 20 Identification items and that you must select ONE essay question to answer. If you have any general questions related to the exam, please post them in the Ask the Professor section of the online classroom. Please adhere to all instructions. Review to make sure everything was followed. Will be graded hard.
You must then read your classmates’ responses. After you have read their responses, you must respond to TWO of your classmates by _____ each week at 11:59 pm ET. These are called your PEER RESPONSES. Each Peer Response is worth 10 points and should be 100 words in length, in Arial, Calibri, or Times New Roman 12 point font in a Word document.
AHMIR’S POST:
African- Americans from the rural South did not migrate to the north voluntarily, but were pushed out of the south by certain factors. Also, choosing to move to the North was not a coincidence, but were pulled there by some factors as well.
The massive migration that occurred between 1916 to 1970 was primarily caused by the push factor such as convict leasing, segregation, disenfranchisement, and the widespread increase in racist ideologies that were making the lives of African- Americans unbearable. They were forced to move in large troops when Jim Crow introduced laws that kept the African Americans in an inferior position which denied them political rights even to air out their grievances. So they chose to move to the North, where racial segregation was not mandated even though racism was rampant.
Another factor that pushed the African-Americans out to the North was the lack of employment opportunities in the South. The poor economic conditions in the South made survival very difficult. The situation was made worse by the continuous failing of crops, limitation of sharing cropping on the farms, limited land for farming, and crop damage from the boll weevil. Also, the Jim Crow laws' social and racial oppression made possible meant that they could not even market their produce freely. The lynching of African Americans did also push them out in large numbers.
The main pull factor for the great migration of African Americans to the North was encouraging reports of reasonable wages and better living conditions in the North. These reports came from African soldiers who had returned from the war and were also reported in the African American newspapers. They were pulled by the economic opportunities found in the industrial cities, which mean ...
What is Nationalism vs Pan-africanism- Compare the Similarities and DifferencesRBG Communiversity
RBG Communiversity is a Web 2.0 New Afrikan Liberation Education and Nationhood Program dedicated to Implementing the Teachings of Our Elders and Ancestors.
The document discusses the regional concentrations and clustering of different ethnic groups in the United States. It notes that African Americans are concentrated in the Southeast, Hispanics in the Southwest, Asian Americans in California and Hawaii, and Native Americans in the Southwest and Plains regions. It also discusses how ethnic groups cluster in particular cities and neighborhoods within cities.
The RBG Quest for Black Power Reader a The RBG Quest for Black Power Reader: ...RBG Communiversity
This document provides an overview and introduction to essays on the history of Black Nationalism and Pan-Africanism. It discusses how the compilation aims to encourage critical thinking about these topics through both written and oral traditions. The essays will examine Black Nationalist philosophies and ideologies from different time periods, covering influential figures like Marcus Garvey, Elijah Muhammad, and Malcolm X. They will also discuss the origins and key principles of Black Nationalism, including black unity, self-determination, and the importance of Africa to the movement.
This document summarizes strategies for marketing to Asian American consumers. It notes that the Asian American population is large and growing, with diversity across ethnic groups. Cultural factors like heritage, identity, acculturation and language significantly influence consumer behavior. The document recommends understanding these cultural nuances and how they affect behaviors like shopping, banking, internet usage and food preferences. It provides tips on the best ways to access Asian American consumers through media like magazines, radio and direct marketing, with suggestions to tie into important holidays and celebrations.
African-American Millennials cemented their position as trendsetters in the media and technology space in 2016. But this cohort has been setting the tone for the conversations feeding social media and the web at large with an influence that vastly outweighs its user base for some time now.
The document discusses trends in US demographics, predicting that ethnic minorities will comprise 47% of the population by 2050. It also discusses segmentation of the 16-34 age group into three life stage groups - True Youth, E-Fluencers, and Urban Graduates - characterized by common touchpoints like empowerment, inclusion, and identity. Finally, it defines the "urban" audience as a lifestyle, mindset, and culture rather than a race or geography, characterized by shared values around entertainment, fashion, media, and purchasing habits.
Take a position on this statement The media represent realistic ima.pdfbermanbeancolungak45
The document discusses whether media represents realistic images of Arabs. It argues that media does not, citing a survey that found nearly 50% of adults believe there is persistent negative media bias against Muslims and Arabs in media. As evidence, it notes that in films, the villain is often Arab or Muslim, while the hero is non-Arab. This negative portrayal increases when a group is seen as a security threat. Hispanics have also faced long-term negative bias in media related to immigration debates.
लालू यादव की जीवनी LALU PRASAD YADAV BIOGRAPHYVoterMood
Discover the life and times of Lalu Prasad Yadav with a comprehensive biography in Hindi. Learn about his early days, rise in politics, controversies, and contribution.
Recent years have seen a disturbing rise in violence, discrimination, and intolerance against Christian communities in various Islamic countries. This multifaceted challenge, deeply rooted in historical, social, and political animosities, demands urgent attention. Despite the escalating persecution, substantial support from the Western world remains lacking.
Slide deck with charts from our Digital News Report 2024, the most comprehensive exploration of news consumption habits around the world, based on survey data from more than 95,000 respondents across 47 countries.
#WenguiGuo#WashingtonFarm Guo Wengui Wolf son ambition exposed to open a far...rittaajmal71
Since fleeing to the United States in 2014, Guo Wengui has founded a number of projects in the United States, such as GTV Media Group, GTV private equity, farm loan project, G Club Operations Co., LTD., and Himalaya Exchange.
Shark Tank Jargon | Operational ProfitabilityTheUnitedIndian
Don't let fancy business words confuse you! This blog is your cheat sheet to understanding the Shark Tank Jargon. We'll translate all the confusing terms like "valuation" (how much the company is worth) and "royalty" (a fee for using someone's idea). You'll be swimming with the Sharks like a pro in no time!
17062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
projet de traité négocié à Istanbul (anglais).pdfEdouardHusson
Ceci est le projet de traité qui avait été négocié entre Russes et Ukrainiens à Istanbul en mars 2022, avant que les Etats-Unis et la Grande-Bretagne ne détournent Kiev de signer.
Christian persecution in Islamic countries has intensified, with alarming incidents of violence, discrimination, and intolerance. This article highlights recent attacks in Nigeria, Pakistan, Egypt, Iran, and Iraq, exposing the multifaceted challenges faced by Christian communities. Despite the severity of these atrocities, the Western world's response remains muted due to political, economic, and social considerations. The urgent need for international intervention is underscored, emphasizing that without substantial support, the future of Christianity in these regions is at grave risk.
https://ecspe.org/the-rise-of-christian-persecution-in-islamic-countries/
16062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
18062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
केरल उच्च न्यायालय ने 11 जून, 2024 को मंडला पूजा में भाग लेने की अनुमति मांगने वाली 10 वर्षीय लड़की की रिट याचिका को खारिज कर दिया, जिसमें सर्वोच्च न्यायालय की एक बड़ी पीठ के समक्ष इस मुद्दे की लंबित प्रकृति पर जोर दिया गया। यह आदेश न्यायमूर्ति अनिल के. नरेंद्रन और न्यायमूर्ति हरिशंकर वी. मेनन की खंडपीठ द्वारा पारित किया गया
12062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
Why We Chose ScyllaDB over DynamoDB for "User Watch Status"ScyllaDB
Yichen Wei and Adam Drennan share the architecture and technical requirements behind "user watch status" for a major global media streaming service, what that meant for their database, the pros and cons of the many options they considered for replacing DynamoDB, why they ultimately chose ScyllaDB, and their lessons learned so far.
ग्रेटर मुंबई के नगर आयुक्त को एक खुले पत्र में याचिका दायर कर 540 से अधिक मुंबईकरों ने सभी अवैध और अस्थिर होर्डिंग्स, साइनबोर्ड और इलेक्ट्रिक साइनेज को तत्काल हटाने और 13 मई, 2024 की शाम को घाटकोपर में अवैध होर्डिंग के गिरने की विनाशकारी घटना के बाद अपराधियों के खिलाफ सख्त कार्रवाई की मांग की है, जिसमें 17 लोगों की जान चली गई और कई निर्दोष लोग गंभीर रूप से घायल हो गए।
1. Drawing on Diversity for Successful Marketing
African-American/Black Market Profile
2. Drawing on Diversity for Successful Marketing
African-American/Black Market Profile
CONTENTS
Dynamics of Changing Populations 3
Market Definitions 4
How African Americans/Blacks Identify Themselves 5
Snapshot of the African-American/Black Market 6
Geographic Concentration of African-Americans/Blacks 7
Consumer Profile: Young, Increasingly Affluent and Educated 9
Buying Power 10
Teen Market 11
African-American/Black Magazine Readership 12
African-American/Black Magazine Reading Preferences 13
Magazines Targeted to the African-American/Black Market 15
African-American/Black Magazine Engagement 16
African-American/Black Magazine Advertising Engagement 17
Advertising to the African-American/Black Market 18
Top 10 Magazine Advertisers to the African-American/Black Market 19
Top 10 African-American/Black Advertising Agencies by Revenue 20
Summary 21
Resources 22
3. African-American/Black M A R K E T PROFILE
Dynamics of Changing Populations
As the U.S. population continues to diversify, advertising and marketing
professionals need all the more to understand the changing markets and major
trends affecting their clients/customers, products and services. Magazine
Publishers of America created the Market Profiles series to provide advertisers,
agencies and MPA members with an in-depth look at demographic groups that
are at the core of the United States’ changing populations.
The Market Profiles gather and synthesize the most recent findings from dozens
of sources in order to help marketers communicate more effectively with these
important consumer segments. The series includes profiles of the African-
American/Black, Hispanic/Latino and Teen markets.
This profile focuses on the impact of the growing African-American/Black market,
which continues to show increases in:
• Population — which grew 26.8% between 1990 and 2007 (compared to
the 20.9% for the overall U.S. population) and currently represents 13%
of the U.S. population
• Purchasing Power — which is projected to break the $1 trillion mark by 2012
• Attraction to Marketers — who spent 73% more advertising dollars to reach
them in 2006 compared to 2002
The African-American/Black Market Profile provides useful insights on this vital
market, offering overviews of African-American geographic and demographic
trends, media use and a roundup of advertising spending data.
To access additional copies of this and other market profiles, please visit www.magazine.org/
marketprofiles or e-mail promotion@magazine.org. For further detail on content, please
contact MPA’s Information Center at infocenter@magazine.org.
Source: Selig Center Multicultural Economy Report, 2007
www.magazine.org/marketprofiles 3
4. African-American/Black M A R K E T PROFILE
Market Definitions
African American/Black: The U.S. Census defines African Americans/Blacks as people
who have origins in, or are descendents from, any of the Black racial groups of the original
people of Africa. The Census allows people to identify their race as “Black or African
American” or provide written entries, such as African American, Afro American, Kenyan or
Nigerian. Although Blacks with Caribbean or Hispanic backgrounds may be able to trace their
ancestry to Africa, they do not necessarily regard themselves as African Americans.
In media today, the terms “African American” and “Black” tend to be used interchangeably.
However, their use and significance continues to evolve. Evidence of the use of “Black” with
reference to African people occurs as early as 1400 in the Oxford English Dictionary, and the
word has been in wide use in racial and ethnic contexts ever since.
In the late 1960s, the use of “Black” gained status as a self-chosen ethnonym with strong
connotations of racial pride. “African American” achieved prominence at the end of the 1980s,
when several Black leaders championed it as an alternative ethnonym for Americans of African
descent. African American alludes not just to skin color, but to an ethnicity constructed of
geography, history and culture. Subsequently, this designator won rapid acceptance in the
media alongside other similar forms, such as Asian American, Hispanic American and Italian
American. However, in recent years, the impact of African and Caribbean immigrants, hip-hop
culture and other factors has precipitated a new acceptance of the use of “Black.”
According to Hunter Miller Group, African Americans’/Blacks’ own preferences vary when it
comes to which ethnonym is used. When members of this demographic use the term “Black”
with each other, it is often associated with intimacy and familiarity. However, when race is
referenced publicly or formally by either African Americans/Blacks or non-African Americans/
Blacks, many prefer the term “African American.”
The Urban Market: The use of “urban” was once thought of as an euphemism for the
African-American consumer. However, consumers across every demographic are drawn to the
music (hip-hop), fashion (baggy), language (slang such as “bling”) and mindset of the “urban”
consumer — it is not limited by geographic or racial boundaries. Consequently, urban culture
can be thought of as a psychographic more than a demographic.
Sources: What’s Black About it? Pepper Miller, Herb Kemp, 2005; Advertising Age, “Is Black Back?,” September 13, 2007;
American Heritage Dictionary of the English Language, Fourth Edition, 2003
4 www.magazine.org/marketprofiles
5. African-American/Black M A R K E T PROFILE
How African Americans/Blacks Identify Themselves
Research shows that most African Americans/Blacks are and want to be viewed as
heterogeneous rather than homogeneous, both culturally and racially.
When it comes to African-American/Black culture, opinions and values differ based on age,
gender, socioeconomic status, education and mindset as well as geographic, family or
educational influences, according to Hunter Miller Group.
A survey conducted by Pew Research showed that nearly four in ten respondents (37%) said
that African Americans/Blacks can no longer be thought of as a single race. Slightly more than
half — 53% — said it is still appropriate to think of African Americans/Blacks as a single race.
Which of these statements comes closer to your view?
— “Blacks today can no longer be thought of as a single race because the
black community is so diverse.”
— “Blacks can still be thought of as a single race because they have so much
in common.”
53% Single Race
37% Not a Single Race
7% Don’t Know 53%
37%
3% Neither/Both
Note: Based on non-Hispanic Blacks
Source: Pew Research Center, 2007
Did You Know? • “People of color” defines a broader group than either “African American” or “Black,”
referring to anyone who is not Caucasian
• Among African Americans/Blacks, two thirds say that ethnic identity is more important
than national identity. They are “Black” first and “American” second
• African American is hyphenated when it is used as an adjective, e.g., “African-
American market.” African American is not hyphenated when used as a noun
Sources: Pew Research Center, 2007; AP Stylebook 2007; What’s Black About it? Pepper Miller, Herb Kemp, 2005
www.magazine.org/marketprofiles 5
6. African-American/Black M A R K E T PROFILE
Snapshot of the African-American/Black Market
African-American/Black influence pervades American culture — fashion, music, dance and
language are just a few examples of the vast power that this market segment has on
mainstream America.
From 1990 to 2012, the African-American/Black population is projected to grow by 35.3%
compared to a 26.6% increase for total U.S. population. The African-American/Black
population is also expected to grow faster than the U.S. population over the next five years —
a 6.7% increase between 2007 and 2012. Currently, the African-American/Black population
comprises 13% of the total U.S. population.
The percent of African Americans/Blacks who are new immigrants continues to grow and
contribute to the vitality of the community. Synovate estimated in 2006 that 8.5% of the
African-American/Black population was foreign born. This represents an increase from the
7.4% of the African-American/Black population who were new immigrants in 1990.
Particularly important for marketers to note: The buying power of African Americans/Blacks
rose 166% in 17 years, from $318 billion in 1990 to $845 billion in 2007. By 2012, the buying
power of African Americans/Blacks is projected to grow to more than $1 trillion, according to
the University of Georgia’s Selig Center for Economic Growth.
African-American/Black Market Opportunities
• Significant spending power and market size
• Skews younger than the U.S. population
• Heavy media consumption, especially TV and magazine usage
• Urban population concentration allows easier geographic targeting
(40% of African Americans/Blacks live in 10 cities)
African-American/Black Market Challenges
• Declining optimism : Only 44% of African Americans/Blacks believe their situation
will improve as compared to 57% in 1986
• Greater segmentation: An increasing number of African Americans/Blacks — nearly
two-thirds — believe that the values of poor African Americans/Blacks differ from
those of more upscale African Americans/Blacks
Sources: Selig Center Multicultural Economy Report, 2007; Pew Research Center, 2007
6 www.magazine.org/marketprofiles
7. African-American/Black M A R K E T PROFILE
Geographic Concentration of African Americans/Blacks
More than half of the African-American/Black population in the United States resides in the
South. Overall, the South gained approximately 3 million African Americans/Blacks in the
1990s — roughly double the number of African Americans/Blacks that the South gained in the
1980s (1.7 million). While the South gained the highest number of African Americans/Blacks,
the West experienced the highest percentage increase (9.6%) in African-American/Black
population between 1990 and 2000. From 2000 to 2007 the South gained another 2.2 million
African Americans/Blacks.
Geographic Concentration by Region AA/B = African-American/Black
Population in Millions
Total U.S. Total AA/B Percent of Total Percent of Total
Population Population U.S. Population AA/B Population
Northeast 56 7 19% 18%
Midwest 66 7 22 18
South 109 21 36 54
West 70 4 23 10
Total Population 301 39
Source: Selig Center Multicultural Economy Report, 2007
When looking at the states with the highest percentage of African-American/Black population,
nine of the top ten states are located in the South.
Top 10 U.S. States by African-American/Black Population
Percentage of State Population
Washington D.C. 55% South Carolina 29
Mississippi 37 Alabama 27
Louisiana 33 North Carolina 22
Georgia 30 Delaware 21
Maryland 30 Virginia 20
Note: The Selig Center classified Washington D.C. as a state.
Source: Calculated by MPA Information Center from Selig Center for Multicultural Economy Report, 2007
Did You Know? • Based on examining counties with more than 100,000 residents, from 2000 to 2006,
Georgia, Florida, Texas, North Carolina, Maryland and Virginia gained the greatest
number of African Americans/Blacks
Sources: Selig Center Multicultural Economy Report, 2007; Synovate U.S. Diversity Markets Report, 2006;
USA Today, “More Blacks Going for Suburbs, Fast-Growing Locations,” August 9, 2007
www.magazine.org/marketprofiles 7
8. African-American/Black M A R K E T PROFILE
Geographic Concentration continued
By targeting the 10 metropolitan areas listed below, marketers can reach 40% of the total
African-American/Black population.
The African-American/Black population in many cities is declining. Many Northern cities,
including New York City and Chicago, lost African-American/Black population to the South.
In addition, the African-American/Black population is leaving city centers for the suburbs in
cities such as Minneapolis/St. Paul, Detroit, Phoenix, Las Vegas and Columbus, Ohio.
Top 10 African-American/Black Markets AA/B = African-American/Black
AA/B Percent of Percent AA/B
General Population Total U.S. AA/B of Total Market
Market Rank (000) Population Population
New York 1 4,021 9.9% 19.0%
Chicago 3 1,906 4.7 19.4
Atlanta 9 1,614 4.0 28.7
Washington D.C. 8 1,552 3.8 25.8
Philadelphia 4 1,542 3.8 19.7
Los Angeles 2 1,458 3.6 8.1
Detroit 11 1,200 3.0 23.4
Miami 15 1,011 2.5 22.9
Houston 10 983 2.4 17.3
Dallas 6 935 2.3 14.4
TOTAL 16,222 40.0 19.9
Note: Synovate classified Washington D.C. as a city.
Sources: Synovate U.S. Diversity Markets Report, 2006
Did You Know? • Although the South has the largest African-American/Black population, it has the
smallest percent of African-American/Black foreign born population (3%). The Northeast
region has the highest percent of foreign born African Americans/Blacks (15%)
• African Americans/Blacks accounted for 12.4% of the population growth
in suburbs between 1980 and 1990 compared to 16.6% growth in the suburban
population over the 10 year period between 1990 and 2000
Source: Selig Center Multicultural Economy Report, 2007; Synovate U.S. Diversity Markets Report, 2006; USA Today, “More
Blacks Going for Suburbs, Fast-Growing Locations,” August 9, 2007
8 www.magazine.org/marketprofiles
9. African-American/Black M A R K E T PROFILE
African-American/Black Consumer Profile: Young,
Increasingly Affluent and Educated
The African-American/Black population skews younger than the U.S. population. In 2007, the
median age of the African-American/Black population was 40 compared to the general U.S.
population at nearly 45. In addition, females represent a greater percentage of the African-
American/Black population.
Gender (%) Male Female Median Age
General U.S. Population 48 52 General U.S. Population 44.8
African American/Black 45 55 African American/Black 40.2
Source: Mediamark Research & Intelligence (MRI) Fall 2007 Source: Mediamark Research & Intelligence (MRI) Fall 2007
Immigration patterns have primarily impacted the younger segment of the African-
American/Black population. More than 12% of foreign-born African Americans/Blacks are 18
to 34 years-old compared to less than 2% who are over the age of 50.
The percent of African Americans/Blacks receiving a high school diploma or more has increased
by 57% in the past 25 years compared to a 27% increase for the overall U.S. population
during the same time period. The number of African Americans/Blacks earning a high school
diploma, bachelor’s degree or graduate/professional degree rose by 10% from 1993 to 2003
— the largest reported gain of any group for that period. The percent of African Americans/
Blacks with a high school diploma or higher increased by nearly 10% from 2000 to 2005 alone.
Percentages* of African Americans/Blacks Earning Degrees/Diplomas
2005* 2000 1990 1980
High School Diploma or Higher 80% 72% 63% 51%
Bachelor’s Degree or Higher 19 14 11 8
Graduate or Professional N/A 5 4 N/A
*Percentages refer to African Americans/Blacks age 25 and over.
Source: U.S. Census
While the African-American/Black median household income is lower than the U.S. average,
the percentage of African-American/Black households with incomes of $50,000 or more grew
13.5% between 2003 and 2007, compared with 8.4% for total U.S. households.
Median Household Income Household Income of $50,000 or More
Total U.S. AA/B
General U.S. Population $ 55,415
2003 44.7% 26.6%
African-American/Black $ 36,191
2007 48.4 30.2
Source: Mediamark Research & Intelligence (MRI) Fall 2007
Growth Index (’07 vs.’03) 108 114
Source: Mediamark Research & Intelligence (MRI) Fall 2007
Note: African-American/Black = AA/B
Sources: MRI Fall 2003 and MRI Fall 2007; Selig Center Multicultural Economy Report, 2006;
Synovate U.S. Diversity Markets Report, 2006
www.magazine.org/marketprofiles 9
10. African-American/Black M A R K E T PROFILE
African-American/Black Buying Power
The top 10 states listed below accounted for 61% of total African-American/Black buying
power in 2007. These 10 states represented 59% of the African-American/Black population.
Top 10 States in Terms of African-American/Black Buying Power
AA/B = African-American/Black
AA/B
Buying Power (billions)
New York $77.8
Texas 63.1
Georgia 57.9
California 57.8
Florida 57.4
Maryland 49.6
Illinois 41.8
North Carolina 38.5
Virginia 35.6
New Jersey 32.9
Source: Selig Center Multicultural Economy Report, 2007
Did You Know? • In 2006, 5.7 million African Americans/Blacks owned their homes, up from
4.3 million since the 1990 Census, an increase of 32.6%
Sources: Selig Center Multicultural Economy Report, 2007; The Buying Power of Black America, 2006
10 www.magazine.org/marketprofiles
11. African-American/Black M A R K E T PROFILE
African-American/Black Teen Market
Today’s teen market (12- to 19-year-olds) are consumers and creators of trends, strong
influencers of household purchases and a valuable target for advertisers. The same holds true
for African-American/Black teens, who have a major impact on today’s mainstream culture—
especially in music, sports and fashion. African-American/Black teens spend an average of
$96 dollars monthly, 20% more per month than the average U.S. teen. In addition, when
compared to all U.S. teens, male and female African-American/Black teens:
• Spend more yearly on items such as apparel and technology-related products
• Exert more influence on household purchases over a number of purchase categories
• Tend to be more brand loyal to a variety of goods, including personal products,
footwear and food
African-American/Black Teen Market AA/B = African-American/Black
Median Dollars Spent in the Past 12 Months Total U.S. Teens AA/B Teens
Clothing $ 219 $ 258
Video Game Hardware 219 260
PC Software 114 123
Casual/Leisure Shoes 57 70
Strong Influence on Household Purchase Decision
Male Teens Total U.S. AA/B
Athletic Shoes 39.8% 43.6%
Cereal 28.8 36.6
Fast Food (from restaurants) 29.3 34.4
Toothpaste 22.4 28.9
Female Teens
Hand & Body Cream/Lotion/Oil 37.8% 43.0%
Cell Phones 34.8 41.4
Ice Cream 28.5 36.6
DVDs/Video Tapes 27.0 35.7
Brand Loyal—Bought Same Brand Last Three Times
Male Teens Total U.S. AA/B
Body Soap (liquid or bar) 35.5% 43.2%
Sneakers/Athletic Shoes 35.6 41.6
Potato Chips 35.3 41.0
Bottled Water 28.9 33.5
Female Teens
Soda 55.6% 60.3%
Hair Styling Products 40.0 54.2
Cookies 28.6 43.6
Nail Polish 21.1 28.0
Source: Mediamark Research & Intelligence, Teenmark, 2007
www.magazine.org/marketprofiles 11
12. African-American/Black M A R K E T PROFILE
African-American/Black Magazine Readership
The percent of African Americans/Blacks who read magazines is virtually the same as that of the
total population. African Americans/Blacks read more issues per month.
Magazine Readers and Readership Total African-American/Black
U.S. Adults Adults
Percent who read magazines 85% 86%
Median number of issues read in a month 7.5 issues 10.7 issues
Source: Mediamark Research & Intelligence, Fall 2007
African-American/Black magazine readers share many characteristics with total U.S. magazine
readers, including:
• More than 80% graduated high school or more
• About one in five are widowed/divorced/separated
• Fewer than two children under the age of 18 live at home
• Two-thirds are employed
However, adult African-American/Black readers are more likely to have children at home than
the overall population (50% vs. 42%). Nearly three out of four African-American/Black adult
magazine readers are between the ages of 18 to 49, compared to 62% of all magazine readers.
African-American/Black and Total U.S. Population Magazine Readers
Total African-American/Black
U.S. Adults Adults
Age
Median Age 44.1 years 39.5 years
Household Income
Median Household Income $ 59,190 $ 37,662
Education
Graduated High School/GED 30.8% 33.9%
Attended College or More 56.6% 50.1%
Marital Status
Now Married 56.6% 34.3%
Single, Never Married 25.3% 43.6%
Widowed/Divorced/Separated 18.1% 22.1%
Employment
Employed 66.9% 66.4%
Children < 18 Living at Home
Any Children Living at Home 41.5% 49.9%
Median Number of Children 1.7 1.8
Source: Mediamark Research & Intelligence, Fall 2007
12 www.magazine.org/marketprofiles
13. African-American/Black M A R K E T PROFILE
African-American/Black Magazine Reading Preferences
When comparing the top 15 categories of magazines read by African Americans/Blacks to the
general population, the rank order is similar for the most part. The biggest differences are:
• Music magazines rank significantly higher among African-American/Black readers
• Gaming magazines are among the top ranking magazines for African Americans/Blacks
• Travel and fishing/hunting magazines rank higher among the general population than
the African-American/Black population
Top Magazine Categories for African-American/Black Versus Total Adult Readers
African-American/Black Total U.S.
1 News and Entertainment Weeklies General Editorial
2 General Editorial Women’s
3 Women’s News and Entertainment Weeklies
4 Home Service Home Service
5 Business/Finance Men’s
6 Music Business/Finance
7 Men’s Sports
8 Sports Health
9 Health Parenthood
10 Parenthood Automotive
11 Automotive Fishing/Hunting
12 Epicurean Music
13 Video Games/PC & Console Travel
14 Women’s Fashion Epicurean
15 Fishing/Hunting Women’s Fashion
Note: Bolded categories indicates category exclusive to demographic group.
Source: Mediamark Research & Intelligence, Fall 2007
www.magazine.org/marketprofiles 13
14. African-American/Black M A R K E T PROFILE
AA/B Magazine Reading Preferences continued
The impact of magazines targeted to African-Americans/Blacks is evident whether looking at
their readership from the standpoint of composition (e.g. the percent of total audience for a
magazine represented by African-American/Black readers) or coverage (the percent a
magazine’s audience of African American/Blacks represents of the total African-American/
Black population). In both cases, magazines such as Black Enterprise, Ebony, Essence, Jet
and Vibe rank in the top ten of all measured magazines. Magazines that rank high in coverage
for total adults also tend to rank high in coverage among African Americans/Blacks.
Top Magazine Titles by Audience Composition African-American/Black = AA/B
for African Americans/Blacks
AA/B as Percent AA/B as Percent
of Audience Index of Audience Index
% of Total U.S. Adult Population 11.5% 100
Black Enterprise 93.2% 810 Inc. 27.8% 242
Jet 91.6 796 Cooking Pleasures 26.7 232
Essence 89.0 773 WWE Magazine 26.6 231
Ebony 88.3 768 Official Xbox Magazine 25.2 219
Vibe 71.8 624 Automobile 25.2 219
Esquire 35.0 305 O, The Oprah Magazine 24.4 202
Entrepreneur 33.4 291 ESPN The Magazine 23.2 202
GQ–Gentleman’s Quarterly 32.0 278 Sporting News 22.8 199
Soap Opera Weekly 29.2 254 Baby Talk 22.7 197
Soap Opera Digest 28.4 247 Bridal Guide 22.6 196
Source: Mediamark Research & Intelligence, Fall 2007
Top Magazine Titles by Audience Coverage African-American/Black = AA/B
for African-Americans/Blacks vs. Total Adults
AA/B as Percent AA/B as Percent
of Population of Population
Ebony 37.5 % ESPN, The Magazine 12.5
Jet 31.8 Reader’s Digest 12.3
Essence 28.9 AARP, The Magazine 12.0
Vibe 22.6 Time 10.2
People 19.0 Woman’s Day 10.2
TV Guide 17.2 Good Housekeeping 10.1
Better Homes & Gardens 16.2 National Geographic 9.8
O, The Oprah Magazine 15.6 Newsweek 9.8
Sports Illustrated 15.5 Parents Magazine 9.7
Black Enterprise 15.3 Parenting 8.2
Note: Bold indicates the magazine is in the top 20 magazines for coverage of total adults
Source: Mediamark Research & Intelligence, Fall 2007
14 www.magazine.org/marketprofiles
15. African-American/Black M A R K E T PROFILE
Magazines Targeted to the African-American/Black Market
From 2002 to 2006 alone, 85 magazines that targeted African-Americans/Blacks were launched.
These new magazines represent a mix of categories and interests, from Fashion, Beauty &
Grooming to Music, Business & Finance and Pop Culture.
The total number of magazine titles specifically targeting African-American/Black readers has
consistently remained above 100 since 1996. These magazines reach a range of African-American/
Black audiences (by gender and age).
African-American/Black Magazine Launches, 2002 to 2006
Women’s 15
Fashion, Beauty & Grooming 12
Music 11
Men’s 10
Teen 8
Business & Finance 5
Metropolitan/Regional/State 5
Pop Culture 4
Political & Social Topics 3
Sex 2
Special Interest 2
Art 1
Bridal 1
Computers 1
Entertainment & Performing Arts 1
Fitness 1
Home & Home Service 1
Religious & Denominational 1
Sports 1
Total 85
Source: Samir Husni’s Guide to New Consumer
Magazines, 2007
Did You Know? • Magazines targeting the African-American/Black market have been in publication for
as long as 60 years
Sources: Samir Husni’s Guide to New Consumer Magazines, 2007-2003; National Directory of Magazines, 2007
www.magazine.org/marketprofiles 15
16. African-American/Black M A R K E T PROFILE
African-American/Black Magazine Engagement
While some of the top experiences that drive readership for both African-American/Black
and general market magazine readers are the same, the majority of them vary (seven out of
10 top drivers differ).
• The experiences that are different for the two groups indicate that building
relationships, emotional relevance and visual appeal are more important to African-
American/Black readers than general readers
• The three shared experiences that drive readership indicate that gaining information,
getting good value and interest in stories are important to both African Americans/
Blacks and the general market
Ranking of Statements about Favorite Magazine by Level of Engagement
Rank African-American/Black Magazine Readers General Market Readers
1 It makes me smarter I get value for my time and money
2 I get value for my time and money It makes me smarter
3 The stories absorb me It’s my personal timeout
4 I build relationships by talking about and sharing it I often reflect on it
5 I’m touched The stories absorb me
6 It grabs me visually I learn things first here
7 It’s relevant and useful to me It’s part of my routine
8 I get a sense of place I find the magazine high-quality and sophisticated
9 I think others in the household would enjoy the magazine I trust it
10 I find unique and surprising things I feel good when I read it
Note: Bold type indicates statement same for African-American/Black readers and general market readers.
Source: Magazine Reader Experience Study from Northwestern University 2003
16 www.magazine.org/marketprofiles
17. African-American/Black M A R K E T PROFILE
African-American/Black Advertising Engagement
When looking at African-American/Black engagement with magazine advertising, research
shows that:
• African American/Blacks have higher recall scores compared to all readers —
+ 9% on average
• African American/Blacks have higher action-taking scores compared to all readers —
+15% on average
• The top ten advertising categories with the highest recall and the highest action-taking
scores for African American/Blacks are similar to those for all readers, but African
American/Blacks score higher in each of these categories than do all readers
Response to Magazine Advertising:
African-American/Black Readers and All Readers
African-American/Black = AA/B Percent Percent
All Readers AA/B Readers
Average Recall 53% 58%
Action(s) Taken 52 60
Note: All readers are based on VISTA Norms, 4th Quarter, 2007
Source: Affinity’s VISTA Print Effectiveness Rating Service, 2007
Impact of Magazine Advertising Across Categories
African-American/Black = AA/B
Percent Percent Percent Percent
All Readers AA/B Readers All Readers AA/B Readers
Highest Recall Highest Action(s) Taken
Restaurants 61% 66% Household Products 64% 74%
Dairy/Produce/Meats 61 65 Candy & Gum 66 71
Sporting Goods 57 64 Packaged Foods 66 70
Retail 58 62 Retail 60 69
Beauty Products 58 61 Dental Products 60 68
Candy & Gum 57 61 Beverages 61 67
Liquor 57 61 Personal Care Products 60 67
Packaged Foods 57 61 Restaurants 63 64
Apparel & Accessories 57 60 Dairy/Produce/Meats 60 65
Baby Care Products 58 60 Office Machines & Supplies 59 64
Note: All readers are based on VISTA Norms, 4th Quarter, 2007
Source: Affinity’s VISTA Print Effectiveness Rating Service, 2007
www.magazine.org/marketprofiles 17
18. African-American/Black M A R K E T PROFILE
Advertising to the African-American/Black Market
The potential of the African-American/Black market has advertisers dedicating major dollars
to reach them — and those dollars are growing at a significant pace. In 2002 advertisers spent
$457.9 billion to reach African Americans/Blacks through African-American/Black media
properties. In 2006, that spending increased by 72.8%, totaling $791 million. Growth occurred
across all categories, ranging from Direct Response, Personal Hygiene & Health to Media &
Advertising and Audio & Video Equipment.
The rank order of advertising categories targeted to the African-American/Black market
differs from that of the general media market. Only four categories appear in the top ten
categories for both.
Top 10 Advertising Categories African-American/Black Media General Media
2006 Dollars Percent of 2006 Dollars Percent of
Rank (millions) Media Share Rank (millions) Media Share
Communications 1 74.0 9.3% 4 9,478.4 6.2%
Automotive, Automotive Accessories & Equipment 2 66.7 8.4 2 14,054.4 9.2
Direct Response Companies 3 63.3 8.0 9 6,489.6 4.3
Media & Advertising 4 54.9 6.9 3 10,305.9 6.8
Cosmetics & Beauty Aids 5 45.9 5.8 16 2,236.2 1.5
Government, Politics & Organizations 6 38.3 4.8 11 5,803.1 3.8
Personal Hygiene & Health 7 32.4 4.1 21 1,679.6 1.1
Hair Products & Accessories 8 30.8 3.9 27 1,242.7 0.8
Restaurants 9 26.4 3.3 13 5,296.7 3.5
Audio & Video Equipment and Supplies 10 24.7 3.1 17 2,096.7 1.4
Total of Top Ten Categories 457.4 57.8 58,683.4 38.6
Total of All Categories 791.1 100.0 152,049.1 100.0
Note: African-American/Black media includes media targeted to this population segment: cable TV (1 network), Internet (9 sites), magazines (6 publications).
Source: TNS Media Intelligence, 2007
18 www.magazine.org/marketprofiles
19. African-American/Black M A R K E T PROFILE
Top 10 Magazine Advertisers to the
African-American/Black Market
Overall, the top spending companies that target African Americans/Blacks reflect the
categories with the highest spending to this market, including Personal Care and Cosmetics,
Media & Advertising and Automotive. Six of the top 10 advertisers in all media targeting
African Americans/Blacks are also top magazine advertisers (noted below in bold).
Top 10 Magazine Advertisers to
Top 10 Advertisers to African Americans/Blacks African Americans/Blacks
Company 2006 (millions) Company 2006 (millions)
Procter & Gamble Co. $65.4 Procter & Gamble Co. $32.0
Johnson Publishing Co., Inc. 22.2 Johnson Publishing Co., Inc. 22.2
General Motors Corp 20.3 General Motors Corp 13.7
National Amusements Inc. 16.3 L’Oréal SA 13.4
L’Oréal SA 15.3 Clorox Co. 10.1
Dell Inc. 14.3 Ford Motor Co. 7.7
Time Warner Inc. 12.8 Vibe Media Group LLC 6.7
U.S. Government 12.4 Time Warner Inc. 6.5
Cerberus Capital Management LP 11.9 U.S. Government 6.1
PepsiCo Inc. 10.5 Johnson & Johnson 5.8
Note: African-American/Black media includes media targeted to this Note: African-American/Black media includes media targeted to this
population segment: cable TV (1 network), Internet (9 sites), magazines population segment: cable TV (1 network), Internet (9 sites), magazines
(6 publications). (6 publications).
Source: TNS Media Intelligence, 2007 Source: TNS Media Intelligence, 2007
www.magazine.org/marketprofiles 19
20. African-American/Black M A R K E T PROFILE
Top 10 African-American/Black Market Advertising
Agencies by U.S. Revenue
The total advertising revenue for the five largest agencies targeting the African-American/Black
market grew by 8.8% from 2005 to 2006 . Eight of the top ten agencies are located in the
same cities as those with the highest African-American/Black population (see pages 7 and 8).
Top 10 African-American/Black Advertising Agencies by Revenue
2006 Revenue Percent of Change
Agency Headquarters (millions) 2005-2006
GlobalHue Southfield, Michigan $40.7 17.0
Carol H. Williams Advertising* Oakland, California 34.7 5.0
Burrell Communications Group* (Publicis) Chicago 28.0 3.7
UniWorld Group (WPP) New York 21.7 4.3
Matlock Advertising & Public Relations Atlanta 9.9 16.3
Fuse St. Louis 8.7 8.0
E. Morris Communications Chicago 8.0 -2.6
Footsteps* (Omnicom) New York 6.5 44.4
Anderson Communications Atlanta 4.7 0.0
Images USA Atlanta 4.4 NA
Note: *Indicates Advertising Age estimates
Source: Advertising Age, May 2007
20 www.magazine.org/marketprofiles
21. African-American/Black M A R K E T PROFILE
Summary
The African-American/Black market exerts an enormous influence on American
culture . Their impact shows no sign of waning, given their projected population
growth and increased buying power. As a result, advertisers and marketers will
likely continue to recognize, study and communicate with the African-
American/Black population in order to be effective in their marketing efforts.
The African-American/Black Market Profile offers advertisers and marketers an
overview of key facets of the African-American/Black market, with insights on
how to evolve marketing efforts that will reach this group successfully.
As more information on the African-American/Black market becomes available,
updates will be featured on the MPA website at www.magazine.org/marketprofiles.
For additional copies of this document or for information on other MPA Market
Profiles and resources, please contact MPA at promotion@magazine.org.
Acknowledgment
Special thanks to Quebecor World for their generous support of the
African-American/Black Market Profile.
Cover photos courtesy of Getty Images
www.magazine.org/marketprofiles 21
24. What makes us UNIQUE makes us Extraordinary
Ideas. Perspective. Talents. Individuality.
The attributes that make an individual unique
are crucial to making a magazine successful. That’s why the magazine industry
is committed to valuing — and reflecting— the unique qualities
that every person has to offer.
Find out how magazines engage across cultures at
www.magazine.org/diversity.