Market Penetration Strategy & MCKINSEY 7'S Model explained.

1. MC.KINSEY 7’S
&
MARKET PENETRATION STRATEGY
PRESENTED BY-
NAINA GUPTA
DEEKSHA KHARE
MANISH VERMA

2. MC.KINSEY 7S FRAMEWORK
 IT IS A TOOL FOR ANALYSIS AND ACTION.
 IT IS A MANAGEMENT MODEL THAT DESCRIBES 7 FACTORS TO ORGANIZE A COMPANY IN AN
HOLISTIC AND EFFECTIVE WAY.
 THESE FACTORS DETERMINE THE WAY IN WHICH A CORPORATION OPERATES.
 MANAGERS SHOULD TAKE INTO ACCOUNT ALL SEVEN OF THESE FACTORS, TO BE SURE OF
SUCCESSFUL IMPLEMENTATION STRATEGY (LARGE OR SMALL)

11. ADVANTAGES OF THE 7S FRAMEWORK
• Determines how best to implement a proposed strategy.
• Guides organizational change.
• Combines rational and hard elements with emotional and
soft elements.
• Managers must act on all S in parallel and all S are
interrelated.

12. MARKET PENETRATION STRATEGY
•Market penetration refers to the
successful selling of a product or service
in a specific market.