This document contains summaries of presentations by 5 students on topics related to marketing the LOTTO-BAGS brand in Rajshahi. Shuvo Acharya discussed market development in Rajshahi, Anik Kumar Saha discussed attracting new customers, Shajibul Alam discussed retaining customers, Md. Kamal Uddin discussed why retaining customers is important, and Md. Ariful Islam discussed reducing the customer defection rate.

2. Our Presentation
Session

4. Shuvo Acharya
Student ID: 1610635110

5. Market development for LOTTO-BAGS in
Rajshahi
• Suspecting
• Identifying
• Prospecting

6. Anik Kumar Saha
Student ID: 1610435107

7. ATTRACTING NEW CUSTOMER FOR LOTTO-BAGS
I. Selling strategy
• Rational attraction
• Emotional attraction
• Moral attraction
ll. Promotional strategy
• Advertisement
• Create a buzz
• Decoration
• Sale
• Social Marketing
• Lottery system

8. Shajibul Alam
Student ID: 1610135108

9. RETAING CUSTOMER FOR
LOTTO-BAGS
• Reliability
• Assurance
• Tangible
• Empathy
• Responsiveness

10. Md. Kamal Uddin
Student ID: 1611035106

11. WHY RETAINING CUSTOMER IS IMPORTANT ?
FOR LOTTO-BAGS
• Threat to new customer
• Profit
• Creating captive market
• Bring new customer

12. Md. Ariful Islam
Student ID: 1610535109

13. REDUCTION OF DEFECTION RATE
FOR LOTTO-BAGS
• Measure the defection rate
• Estimate the cost of dissatisfied product