A witty, concise and reinforcing look at the need and utility of customer insight to problem-solving and profitability. Win-Win! for Company and Customer!

1. Insight 2 Eyesight:
Get in Clients’ Eyesight by Getting Clients’ Insight
Rohan McClymont
Content Marketing and Strategic
Application Professional

2. Why Insight 2 Eyesight?
Getting Clients In sight is not GREAT use of Client Insight!
… Using Insight to catch Clients EYESIGHT
…Is the GREATEST use of INSIGHT!!!
…you want customers to SEE YOU!!! Not Just YOU
see them!!!!!

4. Customers always have unmet needs for 2 major
reasons:
1. Needs arise frequently, requiring something better,
different, customized.
2. Quality of Service from other businesses require
improvements… or shutdown
Sales Manager: “What attracts customers to our business?”
Sales Rep: “That’s on a ‘need to know basis’ “
Sales Manager: “Great answer!”

5. Customer unmet needs offer great insights into what is
missing…and WHY!
Answering ‘WHY’ customers have unmet
needs is beginning to know ‘HOW’ to meet ‘WHAT’
those needs are – and keep doing so!

6. Insights make sure you are giving more value in
price and content, than gaining profits and customer
discontent.
After all…which brings greater returns…
…the ONE-TIME or the RETURNING customers?

8. Insight is hidden or in plain sight.
Its knowing when customers are being wronged
and you have what is right…
…the gift of giving more to customers, because
you see what they need.
And… What Customers NEED…
… Is understanding and innovation to meet unmet
NEEDS!
Innovation that will excite… Because it comes
from great insight!

9. Good customer insights lead to
interactive, solution-based
product/service delivery that bridges the
gap between companies and customers…

10. Information becomes insight that makes
Customer interactions with products and
services designed to be interventions -
leading to higher Customer retention:
•Service/Product:
Describes an interactive,
Problem-solving
solution for Client
•Problem-solving:
Achieved when
Client acquires
Product as
solution
•Company: realizes
unmet needs of
Customer and
implements
Product/Service
•Customer: Knows what
issue is, and needs
information on
solution
Informati
on
Insights
Interactio
ns
Interventi
on

11. “When you see fit only to make a
difference, you will be remembered with
deference” Rohan McClymont