PT. Markbrand, Inc is a professional services firm in Southeast Asia that provides strategic and marketing advice. It has developed its services over time to keep up with changes in the global marketing landscape. Markbrand, Inc recently released a new product called Marketing 4.0 on February 24, 2017 to help clients better engage customers and reach more of them by taking advantage of shifts in consumer behavior and the changing power dynamics in the marketplace. Marketing 4.0 exploits changes in how customers interact with brands today in order to make new approaches an integral part of a company's methodology.