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Spring Training Social Media Presentation
This document provides an overview of strategies for using social media and web 2.0 tools to engage customers and build brands. It discusses monitoring online conversations, identifying target audiences, creating compelling content, and using various social media platforms like Facebook, Twitter, LinkedIn and blogs. It also covers topics like crisis management online, creating mobile-friendly websites, podcasting, pitching to bloggers and using analytics tools to measure results. The goal is to leverage these channels to spread messaging and create brand ambassadors in a cost-effective manner.
