The document outlines a presentation on developing a social media strategy for nonprofit organizations. It discusses following a 4 step process: 1) research platforms and engage in listening and monitoring, 2) begin participating in conversations, 3) create a social media plan by identifying goals and key platforms, and 4) implement the plan and regularly review metrics and effectiveness. Examples are provided of nonprofits that have successfully utilized social media to raise awareness and funds by engaging constituents online. The presentation emphasizes that social media requires ongoing time and cannot be viewed as a quick fix, and that success depends on having clear goals and messaging aligned with the nonprofit's mission.
50 Shades of Social Media: Navigating Policies, Laws, and Ethics Debra Askanase
Do you struggle with what you (and your colleagues) can and should say, or how you should respond to situations using social media? In this presentation for the Nonprofit Technology Conference, we consider real-world situations, walk through five ethical frameworks you may use to resolve social media conundrums, and look at ways to integrate ethical considerations into your social media policies, training, and practices. This presentation also walks through the case study of Phonedog v. Kravitz, a case involving who owns Twitter followers, and social media policy do's, don'ts, and supporting resources.
This presentation was developed and presented at the 2014 Nonprofit Technology Conference by Debra Askanase (Community Organizer 2.0, National Brain Tumor Society), Farra Trompeter (Big Duck), Carly Leinheiser (Perlman and Perlman), and Ashley Lusk (Threespot). The presentation design was created by Threespot.
Valparaiso Rotary Club Social Media Presentation The Four Horsemen-old and ne...RotaryValpo
As Rotarians, we know how difficult it is to find help, especially in regards to Social Media set up. Ever wonder what all of the platforms mean and how to work with them? It's as easy as eating a cheeseburger! Last year we had no presence and now we have numerous platfoms running with a ton of people following us. This is what we have done with our Social Media Initiative. Here are our Four Horsemen (plus one) young and old.
We recommend you run through our slides, see what we have done and then see what other clubs have done. Our Four Horsemen are Facebook, LinkedIn, Twitter, and Google+ (our fifth is YouTube)
We recommend you start with FB, then LinkedIn, then Twitter and so on. We use YOu Tube to show Rotary Videos during our meetings as well as other videos like TED.com We are just now working on Google Hangouts and hope to have our first Hangout this year and do a live streamed meeting.
Good luck. Service Beyond Self! If you need anything please email us at RotaryValpo@gmail.com or email Greg Farrall who started this initiative at greg@farrallwealth.com Good luck!
Social Media Overview 2016 ... and 10 Social Media RulesLaura Lee Dooley
Designed for those new to social media or just trying to develop a strategy, this presentation provides and overview and outlines 10 rules to follow that will lead to social media success!
Less broadcasting, more engagement! This presentation includes best practices and NGO examples of Twitter profiles, understanding who sees your @ messages, Twitter tools, examples of engaging practices by nonprofits, understanding Twitter influence, and theories of engagement.
50 Shades of Social Media: Navigating Policies, Laws, and Ethics Debra Askanase
Do you struggle with what you (and your colleagues) can and should say, or how you should respond to situations using social media? In this presentation for the Nonprofit Technology Conference, we consider real-world situations, walk through five ethical frameworks you may use to resolve social media conundrums, and look at ways to integrate ethical considerations into your social media policies, training, and practices. This presentation also walks through the case study of Phonedog v. Kravitz, a case involving who owns Twitter followers, and social media policy do's, don'ts, and supporting resources.
This presentation was developed and presented at the 2014 Nonprofit Technology Conference by Debra Askanase (Community Organizer 2.0, National Brain Tumor Society), Farra Trompeter (Big Duck), Carly Leinheiser (Perlman and Perlman), and Ashley Lusk (Threespot). The presentation design was created by Threespot.
Valparaiso Rotary Club Social Media Presentation The Four Horsemen-old and ne...RotaryValpo
As Rotarians, we know how difficult it is to find help, especially in regards to Social Media set up. Ever wonder what all of the platforms mean and how to work with them? It's as easy as eating a cheeseburger! Last year we had no presence and now we have numerous platfoms running with a ton of people following us. This is what we have done with our Social Media Initiative. Here are our Four Horsemen (plus one) young and old.
We recommend you run through our slides, see what we have done and then see what other clubs have done. Our Four Horsemen are Facebook, LinkedIn, Twitter, and Google+ (our fifth is YouTube)
We recommend you start with FB, then LinkedIn, then Twitter and so on. We use YOu Tube to show Rotary Videos during our meetings as well as other videos like TED.com We are just now working on Google Hangouts and hope to have our first Hangout this year and do a live streamed meeting.
Good luck. Service Beyond Self! If you need anything please email us at RotaryValpo@gmail.com or email Greg Farrall who started this initiative at greg@farrallwealth.com Good luck!
Social Media Overview 2016 ... and 10 Social Media RulesLaura Lee Dooley
Designed for those new to social media or just trying to develop a strategy, this presentation provides and overview and outlines 10 rules to follow that will lead to social media success!
Less broadcasting, more engagement! This presentation includes best practices and NGO examples of Twitter profiles, understanding who sees your @ messages, Twitter tools, examples of engaging practices by nonprofits, understanding Twitter influence, and theories of engagement.
Presentation at Gustavus Adolphus College, St. Peter, MN - Sep. 27, 2011. It looks at how employers are using social media in recruiting and how candidates can use it in job search, including LinkedIn, Facebook and Twitter.
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Julia Campbell
Are you thinking about entering the world of social media for your nonprofit but not sure where to start? Do you wonder how it can make a difference to your organization? Or have you started out in the world of blogs, Twitter and Facebook but you’re not sure which tools and approaches are right for you? Are you concerned about time management and how much it will all cost?
When it comes to communication strategies, many nonprofits tend to stay in familiar, one-way marketing terrain – static websites, direct mail appeals, and print newsletters. However, the explosive growth of social media marketing tools offers an interactive way for nonprofits to build community and raise funds and awareness like never before.
Whether you already use social media in your nonprofit’s development plan or you’re new to the game, this presentation is for you. We will cover 10 highly successful social media habits of nonprofits, the “rules of the road” in social media for nonprofits and answer the big question – why do it at all?
Designing and Measuring Return on Engagement Debra Askanase
Numbers don't convert to Return on Engagement (ROE), so what does? This presentation reviews all as your social media strategy and activities for the highest ROE, based on the latest research. The presentation also covers an approach to ROE measurement.
In the age of information overload, having a social media measurement practice is the key to successful execution of your social strategy. This presentation, presented at Social Media for Nonprofits, covers what data points tell you that your community cares and is willing to take action, a methodology to figuring what data is relevant to your outcomes, where to find the metrics that matter, and why setting up the right metrics can make the difference between knowing that people visited a page on your website, and if your social media actions sent them there.
A quick overview of social media and how organizations can take advantage of its benefits. Learn the basics about popular social media platforms including Facebook, Twitter, LinkedIn, Pinterest, YouTube, Instagram, as well as suggested ways to build your audience on these sites.
The key to moving people to action online is the personal connection, but organizations struggle to be personal online. This presentation reviews specific strategies that allow organizations to become personal online, by platform. Includes examples of nonprofits getting personal and connecting on Facebook, Twitter, blogs, and Linkedin.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that's based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
Where's the Return on Engagement? Measuring Social Media ROEDebra Askanase
This presentation looks at how to measure real social media engagement, and defines metrics that lead to ROE and metrics that actually measure activism based on ROE. We also look at what social media activities lead to the highest ROE and how to use that information to design your programs and social media implementation. Lastly, the presentation covers three ROE supportive case studies.
How to leverage social media throughout your event life cycleAnne Sigman
Learn the value of using social media during all of the phases of your event. Take away specific how-to’s that will include social media strategies and tools. Understand the resources you will need and how to add value to your event community.
Presentation at Gustavus Adolphus College, St. Peter, MN - Sep. 27, 2011. It looks at how employers are using social media in recruiting and how candidates can use it in job search, including LinkedIn, Facebook and Twitter.
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Julia Campbell
Are you thinking about entering the world of social media for your nonprofit but not sure where to start? Do you wonder how it can make a difference to your organization? Or have you started out in the world of blogs, Twitter and Facebook but you’re not sure which tools and approaches are right for you? Are you concerned about time management and how much it will all cost?
When it comes to communication strategies, many nonprofits tend to stay in familiar, one-way marketing terrain – static websites, direct mail appeals, and print newsletters. However, the explosive growth of social media marketing tools offers an interactive way for nonprofits to build community and raise funds and awareness like never before.
Whether you already use social media in your nonprofit’s development plan or you’re new to the game, this presentation is for you. We will cover 10 highly successful social media habits of nonprofits, the “rules of the road” in social media for nonprofits and answer the big question – why do it at all?
Designing and Measuring Return on Engagement Debra Askanase
Numbers don't convert to Return on Engagement (ROE), so what does? This presentation reviews all as your social media strategy and activities for the highest ROE, based on the latest research. The presentation also covers an approach to ROE measurement.
In the age of information overload, having a social media measurement practice is the key to successful execution of your social strategy. This presentation, presented at Social Media for Nonprofits, covers what data points tell you that your community cares and is willing to take action, a methodology to figuring what data is relevant to your outcomes, where to find the metrics that matter, and why setting up the right metrics can make the difference between knowing that people visited a page on your website, and if your social media actions sent them there.
A quick overview of social media and how organizations can take advantage of its benefits. Learn the basics about popular social media platforms including Facebook, Twitter, LinkedIn, Pinterest, YouTube, Instagram, as well as suggested ways to build your audience on these sites.
The key to moving people to action online is the personal connection, but organizations struggle to be personal online. This presentation reviews specific strategies that allow organizations to become personal online, by platform. Includes examples of nonprofits getting personal and connecting on Facebook, Twitter, blogs, and Linkedin.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that's based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
Where's the Return on Engagement? Measuring Social Media ROEDebra Askanase
This presentation looks at how to measure real social media engagement, and defines metrics that lead to ROE and metrics that actually measure activism based on ROE. We also look at what social media activities lead to the highest ROE and how to use that information to design your programs and social media implementation. Lastly, the presentation covers three ROE supportive case studies.
How to leverage social media throughout your event life cycleAnne Sigman
Learn the value of using social media during all of the phases of your event. Take away specific how-to’s that will include social media strategies and tools. Understand the resources you will need and how to add value to your event community.
Beyond the basics, most social media initiatives crash and burn because of the lack of a cohesive strategic process. Learn the details to creating and implementing a social media plan that produces tangible results and accomplishes critical objectives.
Social Media Club Charleston presents: Social Media 101. These slides were used as supporting materials for a panel discussion on August 19, 2009, hosted by the College of Charleston Grad School.
Social media tools like Facebook are redefining how your customers and stakeholders interact online. Isn’t it time to learn how your business can leverage this powerful platform?
In this interactive Lunch+Learn Webinar [https://www1.gotomeeting.com/register/414619784], you’ll get practical steps on how to develop and implement a Facebook strategy for your business - including what NOT to do.
Attend this one-hour Webinar to learn:
* 5 ways to a rapid-start Facebook strategy
* How to build and engage your Facebook community
* Real-life examples of how businesses of all sizes use Facebook to build their brands
* And more...
Volunteers & Social Media: Boost Communication and Build Community501 Commons
Presented at the 2012 Volunteer Administrator Network conference, this presentation covers ways volunteer coordinators and managers can boost their communication efforts and help build community through the use of social media.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
1. SOCIAL MEDIA STRATEGY FOR
NONPROFIT ORGANIZATIONS
Presented to: City Harvest
Facilitator: Marian Stier
Date: June 21, 2012
Marian Stier | mjs116@aol.com | 917.209.6547
2. ABOUT ME
• Social Media Strategy Evaluation and
Planning
• Social Media Entrepreneur
• Co-founder QWiPS:
adds your spoken voice to the social conversation
• Founder and President WhenYo:
pop-up social networks for sharing the buzz and
excitement leading up to special events
Marian Stier | mjs116@aol.com | 917.209.6547
3. ABOUT YOU
Marian Stier | mjs116@aol.com | 917.209.6547
4. WHAT WE’LL
COVER TODAY
• What
• Why
• How
• Schedule
• Handouts
Marian Stier | mjs116@aol.com | 917.209.6547
9. SOCIAL MEDIA IS
• Listening
• Communicating
• Participating
• Collaborating
In conversations already happening among people who
share your organization’s passions and interests
Marian Stier | mjs116@aol.com | 917.209.6547
15. THE EARLY DAYS OF BOOKS
Marian Stier | mjs116@aol.com | 917.209.6547
16. RULES
OF SOCIAL MEDIA
Rule 1:
Social media is all
about enabling
conversations
among your audience.
Marian Stier | mjs116@aol.com | 917.209.6547
17. RULES
OF SOCIAL MEDIA
Rule 2:
Participate in the
conversations already
happening among people
who share your
organization’s passions
and interests
Marian Stier | mjs116@aol.com | 917.209.6547
18. RULES
OF SOCIAL MEDIA
Rule 3:
You can’t control
conversations with
social media, but you
can influence them.
Marian Stier | mjs116@aol.com | 917.209.6547
19. RULES
OF SOCIAL MEDIA
Rule 4:
When it comes to which
social platform to be
on, it depends on your
goals. Invest in platforms
that are tied to your
mission, audience and
goals.
Marian Stier | mjs116@aol.com | 917.209.6547
23. REQUIREMENTS FOR
SOCIAL MEDIA SUCCESS:
Know and agree on your organization’s
mission and goals:
• Advocacy Actions
• Increase Donations
• Event Attendance
• Increase Membership
• Volunteerism
Marian Stier | mjs116@aol.com | 917.209.6547
26. 4 STEPS TO
SUCCESS
No one-size-fits-all strategy for social media. No magic bullet.
Step 1: Research: listen, follow and monitor
Step 2: Toe in the Water: create connections by participating
Step 3: Create: your social media plan
Step 4: Implement: your plan and build an online presence/dialog
Marian Stier | mjs116@aol.com | 917.209.6547
27. 4 STEPS TO
SUCCESS
Step 1: Research
Listen Follow Monitor
• get a handle on what • identify some • identify social media
conversations are influencers in your sites and blogs in your
taking place online sector to “follow” sector
• who’s participating • top bloggers • monitor what’s being
said about your
• and the patterns of • commentators organization, mission
online behavior in your and sector
sector
Marian Stier | mjs116@aol.com | 917.209.6547
28. 4 STEPS TO
SUCCESS
Listening Strategies
1. Start by checking out blogs related to your organization’s interests
TIP: visit alltop.com and find blogs under the “nonprofit” listing
TIP: visit Technorati (a search engine for blogs) and do a keyword
search to get an an “authority rating” on blogs.
2. Check out sites where people congregate online, like
Google Groups, Yahoo Groups, aggregator sites (popurls.com)
Marian Stier | mjs116@aol.com | 917.209.6547
29.
30. 4 STEPS TO
SUCCESS
Following Strategies
Find and follow people/organizations:
1. Conduct a Twitter search for your keyword or nonprofit
and see who you might want to follow
2. Follow people who Tweet about you or your cause
3. Check out WeFollow.com, a user-powered Twitter directory
Marian Stier | mjs116@aol.com | 917.209.6547
31. 4 STEPS TO
SUCCESS
Monitoring Strategies
1. Set up Google Alerts
• Enter organization’s name, acronym or related keywords
• Google will alert you when any of these appear in online blogs or news feeds
• Track the # of mentions of each key term
• To establish benchmarks for the effectiveness of social media efforts
Marian Stier | mjs116@aol.com | 917.209.6547
32.
33. 4 STEPS TO
SUCCESS
Monitoring Strategies
2. Run a search on Facebook to see:
• Which other nonprofits like you have a presence?
• What kind of support are they seeing? (e.g., fans, wall posts, etc.)
• What is being discussed?
3. Once you’re following other nonprofits or influencers in your field:
Read their blogs, check out their Facebook pages and Twitter feeds,
check out what they’re doing and saying
Marian Stier | mjs116@aol.com | 917.209.6547
34. 4 STEPS TO
SUCCESS
Monitoring Strategies
4. Find your supporters/constituents online
• Ask your supporters and volunteers their preferred social media tools
• How they would like to connect with you online
• Check out non-profit Twitter Chats to see if your constituents are active
Marian Stier | mjs116@aol.com | 917.209.6547
35. Beware of too much monitoring
ACLU VIDEO OF ORDERING A PIZZA
Marian Stier | mjs116@aol.com | 917.209.6547
36. 4 STEPS TO
SUCCESS
Step 2: Toe in the Water
Once you’ve spent time listening, following and monitoring you can
begin to participate in online conversations. This is an opportunity to:
• build relationships
• share
• listen
• develop your online presence
• make a good first impression.
Marian Stier | mjs116@aol.com | 917.209.6547
37. 4 STEPS TO
SUCCESS
Step 2: Toe in the Water
• Comment on the blogs you follow.
• Offer feedback or information that adds value to the post.
• Offer your website URL or a link to something relevant in your posts
• As you monitor your organization’s online presence, respond to any
mentions and “jump in” on conversations to say thanks
Marian Stier | mjs116@aol.com | 917.209.6547
40. 4 STEPS TO
SUCCESS
Step 3: Create a Social Media Plan
a) Identify the most effective social media channels
• You’ve completed Step 1 (Listening) & Step 2 (Participating).
• You’ve determined who your audience is and where they’re
spending time online.
• Now it’s time to pick where you want to have a presence:
- don’t pick channels based on size alone.
- small channel are often more effective depending on your goals
47. Create a
Presence
Marian Stier | mjs116@aol.com | 917.209.6547
48. 4 STEPS TO
SUCCESS
Step 3: Create a Social Media Plan
b) Determine your available resources:
• Be realistic in terms of how you’ll resource.
• Social media channels may be free, but to maintain a social media
presence is a time-consuming undertaking.
• Take stock of:
- the size and technical experience of staff and/or volunteers
- time staff and/or volunteers have available for social media
- content available that could be used for social media
49. 4 STEPS TO
SUCCESS
Step 4: Implement your Social Media Plan
TIPS:
How much time will your resource need to accomplish your social media
goals? That depends on your objectives and strategies. What to expect?
5 hours/week to start listening
10 hours/week to participate
10-15 hours/week to generate buzz
20+ hours/week to build community
(At least) 3-6 months until you see results
Marian Stier | mjs116@aol.com | 917.209.6547
50. 4 STEPS TO
SUCCESS
Step 3: Create a Social Media Plan
c) Align your organization’s goals with your specific social media strategy
If this month’s goal is funding raising then stay focused on fund raising
TIPS:
Don’t Just Broadcast:
• Write blog posts that ask questions and engage the reader to comment…be creative
• Post questions on Facebook to get information and feedback from constituents
• Continue to comment on other blogs to build relationships and your profile
• Post videos or slide shows and ask for questions or comments
• Respond PROMPTLY to all blog comments, forum questions, tweets, Facebook
questions, etc.
52. Stay
Focused
Marian Stier | mjs116@aol.com | 917.209.6547
53. Stay
Focused
Marian Stier | mjs116@aol.com | 917.209.6547
54. Stay
Focused
Marian Stier | mjs116@aol.com | 917.209.6547
55. 4 STEPS TO
SUCCESS
Step 3: Create a Social Media Plan
d) Decide how you’ll measure success
Examples
Objective #1: increase daily website traffic by 10% in 6 months
Measure #1: determine current daily web traffic as benchmark. Start
tracking daily hits and backlinks (e.g., through Google Analytics) to
gather metrics over 6 month period.
Marian Stier | mjs116@aol.com | 917.209.6547
56. 4 STEPS TO
SUCCESS
Step 3: Create a Social Media Plan
c) Decide how you’ll measure success
Examples
Objective #2: build community and increase awareness of your
organization, you might want to set specific goals as to the number of
Twitter followers, Facebook friends or group members on Google +.
Measure #2: benchmark current number of supporters on each channel.
Marian Stier | mjs116@aol.com | 917.209.6547
57. 4 STEPS TO
SUCCESS
Step 3: Create a Social Media Plan
c) Decide how you’ll measure success.
Views: Engagement: Followers:
On a website or blog: • Mentions • Blog subscribers
• page views • Comments • Twitter Followers
• comments • Facebook Follows or Likes • Facebook Fans
• YouTube video views • Retweets
• Flickr photo views • Shares
Marian Stier | mjs116@aol.com | 917.209.6547
58. Measure
Success
Marian Stier | mjs116@aol.com | 917.209.6547
59. Measure
Success
Marian Stier | mjs116@aol.com | 917.209.6547
60. Measure
Success
Marian Stier | mjs116@aol.com | 917.209.6547
61. Measure
Success
Marian Stier | mjs116@aol.com | 917.209.6547
62. 4 STEPS TO
SUCCESS
Step 4: Implement your Social Media Plan
TIPS:
Establish Regular Reviews:
• What have you learned?
• What has worked well?
• What did not seem to have effect (so far)?
• What should you change?
• Are you moving toward our targets?
• What should you adjust activities or targets?
Marian Stier | mjs116@aol.com | 917.209.6547
63. 4 STEPS TO
SUCCESS
Step 4: Implement your Social Media Plan
Have you also considered:
• Developing a social media policy to ensure effective brand/ image control?
• Identifying who will be responsible for your social media efforts?
• Identified how much time you can devote to each of your channels?
Marian Stier | mjs116@aol.com | 917.209.6547
64. CASE HISTORY
PENCILS OF PROMISE
• GOAL: Raise funds to build schools in
needy areas.
• The founder began in 2008 by backpacking
around the world handing out pencils to
children in need.
• Today Pencils of Promise has over 160,000
Likes on FaceBook and over 140,000
people follow them on Twitter
Marian Stier | mjs116@aol.com | 917.209.6547
65. CASE HISTORY
THE WATER PROJECT
• The Message: "When water
comes…everything changes."
• Mission: Since 2006 The Water Project
has been working to quench the thirst of
the 1 billion people worldwide who no not
have
• access to clean drinking water.
• Social media has allowed them to use
their website to explain HOW they do it.
• Facebook, Twitter and Flickr allow
Marian Stier | mjs116@aol.com | 917.209.6547 to keep up with their project
constituents
and stories.
66. 4 STEPS TO
SUCCESS
Step 4: Implement your Social Media Plan
You’ve listened, found your constituents online; begun to participate in
conversations; create a plan…
Now you’re ready to go!
Marian Stier | mjs116@aol.com | 917.209.6547
67. SUMMARY
Social media is NOT a magic bullet
It will NOT help if you…
… have no clear goals
… have weak, “me-centric” messaging
… have no staff or volunteers to lead the effort
… are not consistent and persistent
Getting started with social media takes time and patience
Don’t expect to see results too quickly. Social media experts
suggest that you should plan on investing from 3-6 months
before you see real results.
Marian Stier | mjs116@aol.com | 917.209.6547
Today we are going to focus on some of social media’s essential tools, why they are used and the core of sm strategy success. This workshop is not meant to teach you the step by step instruction of setting up a fb account or twitter account. is designed to allow you to walk away with an understanding of social media fundamentals and how you can go about applying them to your organization. Determine break schedule –2 15 minute break every 45 minutes? Bathroom, stretching, checking emails, networking.List resources, worksheets and documents
Social Media is one of those term that’s thrown around a lot although nobody really has the same definition. What is yours?Volunteers? Write participants answers on board:
And in nonprofits…..all sorts of platforms are being used for “social media”…BUT…
Many organizations make the very big mistake of throwing resources at specific SM tools without an understanding of what they want to accomplish.
This will lead to disaster. Once you understand what social media is and how powerful it can be to advance your organizations goals, then and only then does a SMstrategy and the SMtools and platform become tools and strategies that allow your organization to promote and further it’s goals.
Discuss pre web – only push info. Web 1.0 static and still only push info.NOW, web 2.0 which includes social media platforms communication is a 2 way street. Organizations relay information but and more importantly, received information from conversationsAlready happening.
The people who “get” social media don’t think platform; instead, they think of people and the relationships that can develop. WITH THE PEOPLE WHO CARE AND ARE PASSIONATE ABOUT YOUR ORG’S GOALS AND INTERESTS
Social media fundamentally changes the way of communication between organizations, communities, as well as individuals.
Social Media is not a destination or place to go- it is a mode of getting there….TOGETHER…..WITH PURPOSE.The “social” aspect of social media is the most important element in delivering a return your time invested in social media. LET ME SAY THAT AGAIN…The “social” aspect of social media is the most important element in delivering a return your time invested in social media
Just because social media is a new technologydoesn’t mean it’s a magic bullet. It won’t solve all your problems or magically transform your organization, or instantly generate huge donations.
Let the video play. When it is finished say….So Social media is another new technology like books were back in the day. /The key is knowing how to deploy and how to use the technology. Than and only then can it become a powerful tool.
YOUR ORGANIZATIONS MISSION AND IT’S GOALS MUST BE CLEARLY DEFINED BEFORE YOU CAN BEGIN TO THINK ABOUT A SOCIAL MEDIA STRATEGY THAT IS GOING TO BE EFFECTIVE
THERE ARE MANY DIFFERENT SOCIAL MEDIA STRATEGIES AND TOOLS TO HELP YOU ACHIEVE EACH GOAL.EACH GOAL MAY USE DIFFERENT TOOLS AND STRATEGIES.FIRST WE ARE GOING TO SPEND A FEW MINUTES THINKING ABOUT EACH OF YOUR ORGANIZATIONS GOALS WHICH WLL ALLOW US TO MOVE TO THE NEXT STEP, AFTER THE BREAK:
FIRST WE ARE GOING TO SPEND A FEW MINUTES THINKING ABOUT EACH OF YOUR ORGANIZATIONS GOALS WHICH WLL ALLOW US TO MOVE TO THE NEXT STEP, AFTER THE BREAK:WILL BE TO REVIEW HOW TO GO ABOUT DEFINING A SM PLAN.REVIEW THEIR ANSWERS
And this is the path we are going to follow in this presentation
Read the slide and then say….so let’s get started.
MANY MANY NONPROFIT BLOGGERS, WEBSITES: CRAIGCONNECTS.ORG, DOSOMETHING.ORG, CHANGE.ORG
Andbe careful about getting carried away with too much data collection and how you use the data. Because it can get freaky as demonstrated in this ACLU video of ordering a pizza in the future---THIS IS VIA THE PHONE BUT YOU MUST BE CAREFUL ABOUT WHAT INFORMATION YOU USE IN YOUR ONLINE INTERACTIONS WITH POTENTIAL CONTRIBUTORS.
Friends of the animal society created a custom FB app to allow people to upload their pet photos.
TIME ON TWITTER FOR THOSE INTERESTED TO TALK ABOUT THE ORGANIZATION’S EFFORTS, PLANS, EVENTS
CHARLSTON PARKS DEPARTMENT USING FOURSQUARE TO TELL THOSE INTERESTED WHO ARE NEARBY ABOUT EVENTS GOING ON NEARBY
One laptop per child video posted on you tube
Indiannapolis museum of art used photos to show where exhibits are located
Reeves foundation started their own blog.
CREATE A CAUSES WISH encourages people to use their life events to gets their friends and family to donate money to your cause.
Ben stiller uses a video to broadcast a call to action asking people to donate to Livestrong using a text message.
Salvation Army gives anyone a kettle if requested allowing them to raise money for SA via their web site
The Humane Society is using Pinterest to display items that are for sale and a % of each dollar spent goes to the charity.
Google Analytics transformed the digital analytics landscape by making it easy to put tags on different pages on your web site and blog and can give you every different stats you want
IGOOGLE IS A LISTENING DASHBOARD THAT ALLOWS YOU TO TRACK ACTIVITY ACROSS VARIOUS SOCIAL SITES YOU SET UP.
HOOT SUITE AND WILDFIRE SOCIAL MEDIA MONITORING SERVICES. LOTS. SOME FREE SOME COST
DID YOU LISTEN, FOLLOW, MONITOR.WHAT TOOLS WILL YOU USERESOURCESFREQUENCY