Marcus Taylor, Head of Communications & Public Affairs at Commonwealth Games Corporation, presented on Making The Commonwealth Games Happen at Mumbrella's Sports Marketing Summit.

1. GOLD COAST 2018 COMMONWEALTH
GAMES OVERVIEW
JUNE 2017

2. GC2018
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3. A snapshot of GC2018…
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70 competing nations and territories

4. Marcus Taylor
21/June/2017
Mumbrella Sports Marketing Conference
GC2018 Snapshot

5. ▪ $200 million in new sporting and community
infrastructure
▪ 30,000 full-time equivalent jobs
▪ Global exposure to a TV audience of one billion+
▪ Major tourism boost with 100,000+ visitors during
GC2018 and $270 million+ to state/local economy
(based on figures from the Melbourne 2006 Commonwealth Games).
▪ Attraction of other major sporting events
▪ National and international sports training
camps
▪ Public domain improvements, Health and
Knowledge precinct, upgrades to
Southport and Broadbeach Malls, tree
planting, street-scaping, road and
footpath upgrades
What GC2018 means to Australia

6. The Commonwealth Games Brand
▪ Australia has a strong connection to the ‘Comm Games’
▪ Home of Australian’s greatest sporting moments
▪ Commonwealth Games Federation 2022 Vision
▪ Delhi 2010 impacted the brand
▪ Glasgow 2014 massively successful and set a new direction
▪ Gold Coast 2018 biggest program in games history, carries
weight of future games success

7. Our Place in Global Sporting Landscape
▪ Its not the Olympics
▪ Integrated para sport program
▪ First time gender equity in medals
▪ Significant focus on youth and
emerging athletes
▪ Award winning Sustainability
program
▪ First event of its type with a
Reconciliation Action Plan (RAP)

8. A venue legacy
Carrara Sports & Leisure Centre
Badminton, Powerlifting, Weightlifting and Wrestling
Oxenford Studios
Boxing, Squash, Table Tennis
Anna Meares Velodrome
Cycling
Coomera Indoor Sports Centre
Gymnastics

10. Queen’s Baton Relay

11. Queens Baton Relay

12. Note: All dates and locations listed above are to be confirmed.
National Calendar of Events
▪ Canberra – Friday 26 January (Australia Day).
▪ Sydney – Saturday 3 February.
▪ Hobart – Friday 9 February.
▪ Melbourne – Saturday 10 February.
▪ Adelaide – Sunday 18 February.
▪ Perth – Saturday 24 February.
▪ Darwin – Friday 2 March.
▪ Longreach – Saturday 10 March.
▪ Tully - Saturday 17 March.
▪ Brisbane – Saturday 31 March.
▪ Gold Coast – Tuesday 3 April.
QBR Shared Community Celebrations
The GC2018 Queen’s Baton Relay (QBR) Shared Community Celebrations are a series of non-
ticketed community events designed to engage Australians in the lead up to GC2018 and to
celebrate the arrival of the Queen’s Baton into each capital city and key QLD destinations.

13. Australian Team
Images are for illustrative purposes only.

14. GC2018 Challenges
▪ First time games has been held in regional city…
▪ Small media market
▪ Low public transport usage
▪ High expectations from stakeholders and partners ie. help change the GC
GC2018 Ambassadors

15. A Unique Partnership Opportunity

16. The partnership opportunity
Gold Coast 2018 Commonwealth Games (GC2018)
provides your business with a once in a generation
opportunity to invest in a category exclusive
partnership with the largest event to occur in
Australia this decade, delivering an unrivalled
local and national marketing platform for your
business, and leaving a lasting legacy in the Gold
Coast, Queensland and Australia.
Local and National marketing platform
Use of GC2018 IP
Activation at Games
Venues
GC2018 tickets
(right to purchase)
Corporate
hospitality
Business
development / B2B
Staff engagement
Broadcast package
(right to purchase)
Community
engagement
AUS Team –
marketing rights

17. Thank You