This document provides an overview of the customer experience consulting firm 'Strings Customer Attached' and its team. The firm aims to maximize the total customer experience for brands across CRM, direct marketing, and interactive initiatives. It delivers customer-centric, integrated, and results-driven strategies. The founding team includes Charulata Bansal, an entrepreneur with experience in loyalty programs and digital marketing, Shom Mazumdar with experience leading accounts in media and telecom, and Upendra Singh Thakur with experience leading client relationships in financial services. The firm offers a range of CRM and experiential marketing services including direct marketing, database analytics, experiential promotions, and interactive services like website design.

1. Credentials presentation
June ‘09

2. About Us
‘Strings customer attached’ aims to
Get brands to maximize the total customer experience in all
areas of CRM direct, experiential and interactive marketing
CRM,
initiatives.
Deliver strategies and ideas that will be customer- centric,
integrated and results driven.
Create acquisition and retention solutions that increase
customer share of wallet and satisfaction
Maximise ROI of our clients

3. The Team
Co-Founder : Charulata Bansal
Her first entrepreneurial venture with stalwart entrepreneurs as co-
founders
Last Assignment: Head – Mumbai, MRM Worldwide
MRM (erstwhile Result: McCann) is the Digital and Direct Marketing
division of McCann Erickson Worldgroup
Launched E3 Honours_ loyalty program for Tata VSNL customers
Launched UTI Bank (Axis Bank) credit cards - conceptualised
acquisition and activation strategies
Launched Barclays Bank and Barclaycard in India through BTL
Conceptualised many cost-effective acquisition and activation
strategies for Barclays Bank
Launched the Barclaycard Rewards program, Barclaycard Priority
Circle program

4. The Team
Co-Founder : Shom Mazumdar
Shom Mazumdar graduated from the school of hard knocks. The
post graduation however was at Xaviers institute of
Management.
In 1995 he plunged into advertising during the heady years of the
primary market boom.
After four years with Clea, the premier financial advertising agency
of the country he gained enough confidence to start his own outfit.
A Creative only shop in the early nineties was a concept much
ahead of its time.
Shom brings to the table a wealth of business and account
management experience gained with MiD DAY, CNN, Vodafone,
Tata Mutual Fund, Essar, Thermax, Piramyd, HDFC Realty, The
Resort, Orchid Ecotel, Jupiter Hospital, R City and Asian Paints.

5. The Team
Co-Founder : Upendra Singh Thakur
Upendra guards his independence with a ferocity that would make
all four generation of his army ancestors proud.
At age fourteen, armed with nothing more than a Dr. Stephen
Covey inspired dream he quit the safe environs of his native
Dalhousie for Mumbai.
At twenty one, he had his own agency to show for the effort.
Upendra brings to the table, the experience of leading client
relationships at Nick, Edelweiss Capital, BASF, Times Multimedia,
Crossroads & CNBC.
And lastly there is the very special relationship at Dr. Covey's. Who
he helped launch in India.

6. Other Notable Assignments
Short-term engagement program for a multiplex
An innovative concept to engage with kids during the summers
while bringing in the brand essence which is movies
A theatre workshop was conducted for kids culminating into a
movie making workshop
15 minute short films were made by kids shortlisted from the
theatre workshop
Kids made the film with the help of Professionals from the
Industry who were recruited for this project.
Four such films made and premiered at the multiplex.

7. Other Notable Assignments
J&J School Activation program
Implemented in 800 schools across 22 cities in India
Promote hygiene amongst school girls in 10 – 15 yrs
Recruited a team of gynaecologists' to do the same
Promote J&J Stayfree products through free sampling
Asian Paints CRM Centre
Multi city centre where customers could call and get inputs on
room décor, colour, most suitable type of paint as per budget
and the approximate budget for painting

8. What do we do
Turning prospects into active buyers
Identify & Engage &
Acquire Activate
Reach Retain
Prospect Registration Purchase, Loyalty &
Generation
& Frequency Engagement
Database programs,
Direct Response Ads creation Cross-sell &
Onground Promos
Upsell
Direct Mailers Analytics
E-Mailers
Internet
Mobile
Ambient

9. Range of Services Offered
Direct Marketing Experiential
Web/ Interactive
& CRM Marketing
Strategy &
Implementation Website Design
Promotions
of CRM & management
programs
Strategy
& Database and
Roadshows SEO/ SEM Creative
Analytics
Account Services
Mgmt
Custom Content creation
Affiliations
Publishing and sourcing
Direct Mail/
P2P (Direct
Telecall SNS marketing
Contact)
programs

10. Contact Details
Charulata Bansal
Tel: +91 22 40835000
Mob: +91 9821245526
E-Mail: charulata@stringsca.com

11. Thank you