MarketSource provides inside sales and direct value-added reseller support services for Cisco Systems. This includes a team that works as an extension of Cisco's internal sales team and carries quota responsibility. The team also provides consultative support to help resellers grow their businesses and drive sales. Since partnering with MarketSource in 2003, Cisco has seen year-over-year sales increases of 15% on average and up to 22% in some quarters. Cisco has been able to expand these programs and further develop profitable relationships with its reseller partners due to the success of partnering with MarketSource for outsourced sales support.