SlideShare a Scribd company logo
Changing the way Creative Industries Share, Collaborate and Manage
Ultimate Creative Freedom
digital media in one cloud platform.
Tuesday, April 2, 13
ARC9 A Comprehensive Creative Cloud Platform
Providing unmatched Collaboration and Management
Beta Product Launched Jan 2013
About
9 People working in Salt Lake, LA, and San Francisco
+$7.8 Billion total addressable market
Started byTom Mikota-Arc9 CTO/Founder
After 3 grueling years on Avatar
Tuesday, April 2, 13
.
Founder of OpsTechnology
1999 sold to RealPage
(NASDAQ:RP) in 2008. As
SVP and President of
OpsTechnology at RealPage.
He brings over a decade of
experience as a software
executive to the management
of ARC 9
Our product is Tom’s vision and
passion.Award winning films
Including Avatar, King Kong,
Happy Feet, District 9 & Monster
House. Supervisors on Avatar
first hand experience of industry
pain. Tom has spent the last two
years working on the solution
ARC 9.
Sukhi Singh
Founder / CEO
Tom Mikota
Founder / CTO
Melissa Davies-Barnett
Founder / CCO
Lewis Wilks
Founder/Chairman
Lew Wilks Chief Strategy Officer,
President of Internet Markets,
Business Markets, Business
Development, and subsidiary
operations for QWEST
Communications. Serves as a
management consultant and
advisor for many publicly traded
and privately held companies.
Team
Text
CEO/Founder Sight Effects 1990
International award winningVFX
& Animation Company. CEO/
Founder The Digital Lab 1993
Software tools forVFX/Animation
Industry.
Founding Partner; DVS
Intelestream, EPK.TV, Daily Buzz,
Media Max Cloud
Tuesday, April 2, 13
The Problem
Build a Team
Storage and File Share Review & Feedback
PIX SYSTEMS
Project Management
Scalability
Branding
File Conversion
Workflow Tools
Library/Archiving
Purchase Templates & Building Blocks
Custom	 Development
Design Tools
Production is Complex
and Technical
Communication
Multiple Applications
Do not talk to each other
No Industry Standard
Multiple File Formats
Difficult to scale
Redundant software
IT Resources Required
Time Intensive
EXPENSIVE Rendering
Web Hosting
Tuesday, April 2, 13
API
Infrastructure
Social
Marketplace
Production
Integrated in Design Software
Simple, Intuitive, and Visual UI
All in one Application
The Solution
Storage
Review & FeedbackProject Management
Branding
File Conversion
Workflow Tools
Design Tools
Communication
Rendering
Build a Team
Scalability
Library/Archiving
File Share
Storage
Templates
Showcase
CollaborationConnect
Models
Plugins Custom Scripts
Recruiting
Website
Hosting
Tuesday, April 2, 13
Features
Production
Marketplace
Social
Project Management Content Management Reviews Workflow Tools PipelineOptimization
Buy Sell Trade Web Hosting Recruit Electronic Press Kits
Showcase Built Brand Connect Mentor Collaborate
Infrastructure
Design Software Integration
Storage Full SSL Encryption Security Global Content Delivery Network
Workflow integration in design applications creatives use to create
Tuesday, April 2, 13
Pricing
FREE
$249/Month
Additional Storage $4/GB/Month
+$7.8	 Billion	 Market	 Opportunity
$99/Month
Social Social Pro Production Production Lite Production Pro Reviews Live
Free $15.95 Free $14.95 $40 Per Event
mo/user mo/user mo/user
5GB of Storage 5GB of Storage 1GB of Storage 10 GB of Storage 10 GB of Storage
Reviews
Project Management
Asset Management
Sync Content with
Groups and Review
Live Globally
Reviews
Project Management
Asset Management
Reviews
Project Management
Asset Management
Production Management
Scheduling
Workflow Tools
Bidding
Analytics
Showcase
Connect
Creative Jobs
Marketplace
Showcase
Media Sharing
Creative Jobs
Branding
Marketplace
Library
Analytics
Web Hosting
Tuesday, April 2, 13
Benefits ValueOwners/Managers
Global Collaboration & Scalability
Production Management
Analytics
Streamlined Workflow
Instant Feedback
Efficiency Tools
Production Management
Recruiting
Artists
Streamlined workflow
Tools at fingertips
Clear Communication
Instant File Sharing
Instant Feedback
Selling art and work
Freelancers
Find work
Streamlined Workflow
Part of a Global Network
Build Brand
Work easily with clients
Instant Feedback
Instant File Sharing
Time Savings
Students
Networking
Find Mentors
Find Inspiration
Collaborate on projects
Clients
Instant Feedback
Integration in the Process
Global Reach of Creatives
Industry Standardization
Studio
25	 People	 Using	 Arc9	 Production	 Pro	 
Savings: 15 hours/person/month
25 X 15 X $45/hr = $16,875/month
Arc9 Costs: 25 x $40 = $1000/Month
+15x Return on Investment
“Creating is all about Collaboration
Arc 9 makes my life so much easier” Bob Engelseipen View Studio
“We are a Global Group of Artists
these Tools Connect us Brilliantly”
Alex Frisch C4 Artists
IT	 Staff
Automatic File Conversion
Integration Processes
Transparent Communication
Industry Standardization
Single User Management
Fewer Software Providers
"This is going to streamline our animation pipeline and communication with
clients aTON" Jonathan Hallett TML Animation
"This is going to make so many things possible we've been waiting for. I've got
colleagues around the globe and we'll finally be able to work together on just
about anything" Brett Feeney Freelancer
“I’ve been looking for a solution like Arc 9 for a long time”
Cedric Lejune Workflowers
Tuesday, April 2, 13
The Market
26 Million Users
80% Autodesk or Adobe
Content Creation Market
Continues to Grow
1 Entertainment,	 Video	 Games,	 Visual	 Effects,	 Animation,	 Broadcast
2
3
Advertising
Web	 Design,	 Graphic	 Design,	 Product	 Design
Arc9 Initial Target Market with existing Tools and Contacts
Arc9 Additional Market with existing Tools + some added Contacts
Arc9 Growth Market with added Tools + added Contacts
+$7.8	 Billion	 Market	 Opportunity
$300/user/year
Tuesday, April 2, 13
Company
Social
Network
Media
Sharing
Reviews
Annotated
Project
Management
Production
Management
Software
Integration
Behance
Carbonmade
Shotgun
Wiredrive
Go Simion
Interdubs
Pixelapse
Layervault
Reviews
Live
Analytics
Pix Systems
Cine Sync
Limited
Limited
The Competitive Landscape is fragmented with tools that do not offer the comprehensive feature set of Arc 9
Competitive Landscape
Tuesday, April 2, 13
Go To Market Strategy
Growing Pipeline of Leads from Team Contacts
Industry PR and Focused Social Media
Targeted Email Campaigns
Educational Institutions
Trade Show Presence
Channel Partners
SocialNETWORK
Application Viral in app growth
Social Marketing in Arc9
Tuesday, April 2, 13
Milestones
- Currently in Beta Production Review/Media Share
- Beta Social March 2013
- Beta Full featured Production 2nd Quarter 2013
- 1.0 Release Q3 2013
Mar/Apr
Jun/Jul
Aug/Sep
Oct/Nov
Dec/Jan
Feb/Mar
2013
2014
March - June
March beta continued feature development Review/Media Share, launch beta Social. April beta development
Social, final features Review/Media Share. March-April final product development Production. May beta Production.
May Launch full Go To Market Strategy Social, Review/Media Share.
June-September
September-March
June final beta full feature Production. Continued feature development Review/Media Share and Social. July complete
Marketplace launch beta. Marketing push light to Review/Media Share. July-August 1.0 release. In house sales and
marketing social/trade campaign.
Feature development all products. launch Marketing Social/ Trade campaign all products grow user base to EBITDA+
Tuesday, April 2, 13
Collaborate with us!
Ultimate Creative Freedom
Tuesday, April 2, 13

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March Slide Deck (Public)

  • 1. Changing the way Creative Industries Share, Collaborate and Manage Ultimate Creative Freedom digital media in one cloud platform. Tuesday, April 2, 13
  • 2. ARC9 A Comprehensive Creative Cloud Platform Providing unmatched Collaboration and Management Beta Product Launched Jan 2013 About 9 People working in Salt Lake, LA, and San Francisco +$7.8 Billion total addressable market Started byTom Mikota-Arc9 CTO/Founder After 3 grueling years on Avatar Tuesday, April 2, 13
  • 3. . Founder of OpsTechnology 1999 sold to RealPage (NASDAQ:RP) in 2008. As SVP and President of OpsTechnology at RealPage. He brings over a decade of experience as a software executive to the management of ARC 9 Our product is Tom’s vision and passion.Award winning films Including Avatar, King Kong, Happy Feet, District 9 & Monster House. Supervisors on Avatar first hand experience of industry pain. Tom has spent the last two years working on the solution ARC 9. Sukhi Singh Founder / CEO Tom Mikota Founder / CTO Melissa Davies-Barnett Founder / CCO Lewis Wilks Founder/Chairman Lew Wilks Chief Strategy Officer, President of Internet Markets, Business Markets, Business Development, and subsidiary operations for QWEST Communications. Serves as a management consultant and advisor for many publicly traded and privately held companies. Team Text CEO/Founder Sight Effects 1990 International award winningVFX & Animation Company. CEO/ Founder The Digital Lab 1993 Software tools forVFX/Animation Industry. Founding Partner; DVS Intelestream, EPK.TV, Daily Buzz, Media Max Cloud Tuesday, April 2, 13
  • 4. The Problem Build a Team Storage and File Share Review & Feedback PIX SYSTEMS Project Management Scalability Branding File Conversion Workflow Tools Library/Archiving Purchase Templates & Building Blocks Custom Development Design Tools Production is Complex and Technical Communication Multiple Applications Do not talk to each other No Industry Standard Multiple File Formats Difficult to scale Redundant software IT Resources Required Time Intensive EXPENSIVE Rendering Web Hosting Tuesday, April 2, 13
  • 5. API Infrastructure Social Marketplace Production Integrated in Design Software Simple, Intuitive, and Visual UI All in one Application The Solution Storage Review & FeedbackProject Management Branding File Conversion Workflow Tools Design Tools Communication Rendering Build a Team Scalability Library/Archiving File Share Storage Templates Showcase CollaborationConnect Models Plugins Custom Scripts Recruiting Website Hosting Tuesday, April 2, 13
  • 6. Features Production Marketplace Social Project Management Content Management Reviews Workflow Tools PipelineOptimization Buy Sell Trade Web Hosting Recruit Electronic Press Kits Showcase Built Brand Connect Mentor Collaborate Infrastructure Design Software Integration Storage Full SSL Encryption Security Global Content Delivery Network Workflow integration in design applications creatives use to create Tuesday, April 2, 13
  • 7. Pricing FREE $249/Month Additional Storage $4/GB/Month +$7.8 Billion Market Opportunity $99/Month Social Social Pro Production Production Lite Production Pro Reviews Live Free $15.95 Free $14.95 $40 Per Event mo/user mo/user mo/user 5GB of Storage 5GB of Storage 1GB of Storage 10 GB of Storage 10 GB of Storage Reviews Project Management Asset Management Sync Content with Groups and Review Live Globally Reviews Project Management Asset Management Reviews Project Management Asset Management Production Management Scheduling Workflow Tools Bidding Analytics Showcase Connect Creative Jobs Marketplace Showcase Media Sharing Creative Jobs Branding Marketplace Library Analytics Web Hosting Tuesday, April 2, 13
  • 8. Benefits ValueOwners/Managers Global Collaboration & Scalability Production Management Analytics Streamlined Workflow Instant Feedback Efficiency Tools Production Management Recruiting Artists Streamlined workflow Tools at fingertips Clear Communication Instant File Sharing Instant Feedback Selling art and work Freelancers Find work Streamlined Workflow Part of a Global Network Build Brand Work easily with clients Instant Feedback Instant File Sharing Time Savings Students Networking Find Mentors Find Inspiration Collaborate on projects Clients Instant Feedback Integration in the Process Global Reach of Creatives Industry Standardization Studio 25 People Using Arc9 Production Pro Savings: 15 hours/person/month 25 X 15 X $45/hr = $16,875/month Arc9 Costs: 25 x $40 = $1000/Month +15x Return on Investment “Creating is all about Collaboration Arc 9 makes my life so much easier” Bob Engelseipen View Studio “We are a Global Group of Artists these Tools Connect us Brilliantly” Alex Frisch C4 Artists IT Staff Automatic File Conversion Integration Processes Transparent Communication Industry Standardization Single User Management Fewer Software Providers "This is going to streamline our animation pipeline and communication with clients aTON" Jonathan Hallett TML Animation "This is going to make so many things possible we've been waiting for. I've got colleagues around the globe and we'll finally be able to work together on just about anything" Brett Feeney Freelancer “I’ve been looking for a solution like Arc 9 for a long time” Cedric Lejune Workflowers Tuesday, April 2, 13
  • 9. The Market 26 Million Users 80% Autodesk or Adobe Content Creation Market Continues to Grow 1 Entertainment, Video Games, Visual Effects, Animation, Broadcast 2 3 Advertising Web Design, Graphic Design, Product Design Arc9 Initial Target Market with existing Tools and Contacts Arc9 Additional Market with existing Tools + some added Contacts Arc9 Growth Market with added Tools + added Contacts +$7.8 Billion Market Opportunity $300/user/year Tuesday, April 2, 13
  • 10. Company Social Network Media Sharing Reviews Annotated Project Management Production Management Software Integration Behance Carbonmade Shotgun Wiredrive Go Simion Interdubs Pixelapse Layervault Reviews Live Analytics Pix Systems Cine Sync Limited Limited The Competitive Landscape is fragmented with tools that do not offer the comprehensive feature set of Arc 9 Competitive Landscape Tuesday, April 2, 13
  • 11. Go To Market Strategy Growing Pipeline of Leads from Team Contacts Industry PR and Focused Social Media Targeted Email Campaigns Educational Institutions Trade Show Presence Channel Partners SocialNETWORK Application Viral in app growth Social Marketing in Arc9 Tuesday, April 2, 13
  • 12. Milestones - Currently in Beta Production Review/Media Share - Beta Social March 2013 - Beta Full featured Production 2nd Quarter 2013 - 1.0 Release Q3 2013 Mar/Apr Jun/Jul Aug/Sep Oct/Nov Dec/Jan Feb/Mar 2013 2014 March - June March beta continued feature development Review/Media Share, launch beta Social. April beta development Social, final features Review/Media Share. March-April final product development Production. May beta Production. May Launch full Go To Market Strategy Social, Review/Media Share. June-September September-March June final beta full feature Production. Continued feature development Review/Media Share and Social. July complete Marketplace launch beta. Marketing push light to Review/Media Share. July-August 1.0 release. In house sales and marketing social/trade campaign. Feature development all products. launch Marketing Social/ Trade campaign all products grow user base to EBITDA+ Tuesday, April 2, 13
  • 13. Collaborate with us! Ultimate Creative Freedom Tuesday, April 2, 13