Download to read offline
Uploaded byBastian Buch
Interaction Builders Manifesto
Bastian Buch emphasizes the shift from software development to building interactions in technology, highlighting the importance of human-computer and platform interactions. He discusses how platforms facilitate connections, enabling value exchange among participants and transforming various markets. Additionally, he encourages technologists to expand their skills to foster meaningful human interactions and adapt to the evolving landscape of technology.
More Related Content
Similar to Interaction Builders Manifesto
![Computer Networks 01[1 using all terms].pptx](https://cdn.slidesharecdn.com/ss_thumbnails/computernetworks011-251214040533-327dd9f8-thumbnail.jpg?width=640&height=640&fit=bounds)
Interaction Builders Manifesto
- 1.
- 2. Bastian Buch Head OfTechnology – Customer Platform @ Scout24 Father of 2 boys Regis24, Yagma / ProMarkt / Makromarkt, TAO Consulting Singpore, Antwerpes & Partner Technologist & Innovation Lover @codovation
- 5. As a coderor developer you probably need to re-think! You are not in the Business of Building Software anymore, you are in the Business of Building Interactions. And that changes a lot. I want to tell you why.
- 6.
- 7. Human-Computer interaction involves the study,planning, design and uses of the interaction between people and computers.
- 8. Platform interaction involves thestudy, planning, design and uses of the interaction between people via communication devices.
- 9. A platform isa plug-and-play business model that allows multiple participants to connect to it, interact with each other and create and exchange value. Inspired by Sangeet Paul Chouhardi
- 10.
- 11. People Inventory Adding Value Platform thatenables Communication, Interaction and Transaction Platform that leverages around units of value and sources of inventory Interaction & Transaction
- 12. Building Blocks ofa Platform The Magnet The Toolbox The Matchmaker Creates Connection by making it easy for others to plug into the platform. Infrastructure that enables interactions between participants. Creates pull that attracts participants to the platform with a kind of „Social Gravity“: Incentives, reputation systems, pricing models, social media levers. Fosters the flow of value by making connections between producers and consumers. Data is in the heart of successful matchmaking
- 13. Consumer Consume the goodsproducers deliver on the platform. Producer Produce goods and deliver those via the platform Others Also have interest in the data or capabilities of the platform Things Real World objects that interact with or on behalf of other participants.
- 14. So, in away, you are creating this.
- 15.
- 16. Every single marketis changed... ... Eating, Marketing, Hotels / Accomodation, Coaching / Mentoring / Health, Insurance, Realtiy Work Real Estate Building Companies Sports Commerce Finance Gaming Travel Education
- 17. Uber completely disruptsthe taxi market 39,00% 9,00% 52,00% 2014 Rental Car Uber Taxi 36,00% 29,00% 35,00% 2015 Taxi: - 17% Uber: + 20% In 1 year
- 18. 2007 2008 20092010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 35000 30000 25000 20000 15000 10000 5000 0 Global Internet Devices - Forecast Things Wearables Smart Home Smart TVs Media & Tablet Smartphones PCs / Laptops to 3.8 bn internet users In 2020 from 1.2 bn internet users In 2007
- 19. 2007 2008 20092010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 35000 30000 25000 20000 15000 10000 5000 0 Global Internet Devices - Forecast Things Wearables Smart Home Smart TVs Media & Tablet Smartphones PCs / Laptops to 3.8 bn internet users In 2020 from 1.2 bn internet users In 2007 This is why you learned about Human –Computer – Interaction In University This is why you as a technologist should master Human To Human Interaction and broaden your Technology skills.
- 20. With a growingneed for speed and daily technological innovations to adopt, organizations invented new kinds of collaboration. Market Segment Organizations Incremental work in Agile Teams Interdisciplinary Product Teams
- 21. The Interac0on Builders Fly Wheel Data & Analytics Content Marketing Software Development Messaging IT Operations Marketing Applications Web Mechanics Social& Mobile Platforms Backend Dev Frameworks Data Mining & Anallytics Databases & Big Data Privacy & Security Cloud Agile Dev. Web & Social Analytics A/B & Multivariate Testing E-Mail Marketing Automation CRM Personalizat ion Artificial Intelligence Behavioral Targeting Social & Mobile APIs SMOVideo & Delivery Networks SEO FE (HTML, CSS, XML) HTTP, REST, Cookies Javascript Human Interactions, Communication, Psychology Delivery Agile Project Management Entrepreneurship The Magnet The Toolbox The Matchmaker
- 22. The Interac0on Builders Fly Wheel Data & Analytics Content Marketing Software Development Messaging IT Operations Marketing Applications Web Mechanics Social& Mobile Platforms Backend Dev Frameworks Data Mining & Anallytics Databases & Big Data Privacy & Security Cloud Agile Dev. Web & Social Analytics A/B & Multivariate Testing E-Mail Marketing Automation CRM Personalizat ion Artificial Intelligence Behavioral Targeting Social & Mobile APIs SMOVideo & Delivery Networks SEO FE (HTML, CSS, XML) HTTP, REST, Cookies Javascript Human Interactions, Communication, Psychology Delivery Agile Project Management Entrepreneurship
- 23. Old School Marketers& Product Managers OldSchoolEngineers Techsavvy Marketing / Product savvy NEW SCHOOL: Marketing Technologists Creative Technologists Growth Hackers Data Scientists Interaction Builders
- 24. Keep loving whatyou do, be passionate about it, stay curious, learn, advance your capabilities.
- 25. As a codertoday you have the power to make the world a better place by enabling complete new kinds of real world interactions.
- 26. Time for anew MANIFESTO?
- 27. When Building Interactionthe difference between UX, Frontend Development, Backend Development, Hardware Development, Psychology, Business Build Channels for Human Interaction Instead of Systems waiting for someone to input data. A Tech Business is (no longer) about the (Features & Software It sells) Interaction it enables !!! Formerly there was a Seller, selling your Software. NOW: You build a platform that sells itself, by using the dynamics of Network Effects. EXAPTATION Buidling interactions is mostly about about redefining and combining exisiting stuff to create new human capabilities. DISSOLVES As a Technologist In a Platformed world
- 28. Thanks. At Scout24 inBerlin we hire Interaction Builders: http://bit.ly/1nOSqEW or contact me at LinkedIn: https://www.linkedin.com/in/bastianbuch
Editor's Notes
- #2 Showing the interatcion, talk about the actual interactions. Bring examples of interaction, examples, facts and stories. Wtf moments, Data points: people go away with, did you need. Killer stories: personal. Narrative story.... More human, emotional connection... Vr story
- #3 Facebook – My Singapore Friends. vTime ??? So I am in the SW Business for about 15 years now. Interestingly the Web2.0 story was so big (always misused to talk about AJAX), I believe that there are massive things happing right now that have a much more impact on how we as technologists, entrepreneurs and SW engineers work... Like now: when you see immobilienscout: marketplace, middlemen, communciation etc. and we‘re struggling with that.
- #6 When I told you the story about my friends in Singapore or the little VR experience: This was not about the software I used: It just does not matter ... It is about the platform taht allows me to communicate with other people. Driving transactions etc. When step back a bit...
- #7 You‘ll see that there actually is a evolution of how software engineers were working. Mainframe: Software: OS specific, controlling data, make machines do stuff i want. Web: HTML, CSS, Java, DB ... using websites to get things done (or just a bit of insights), software for communicating with the one owning the software Platform: communication devices, cloud, service mashups, personalization, open Reality: real world objects, etc.
- #9 Bringing both messages together. Use hammer.
- #12 What is inventory
- #14 Think about the message.
- #17 Revenue Uber Taxi. Examples:
- #22 Example: conference in SFO in 2015 ... Marketing technologists they understood. Netflix for example.
- #23 Example: conference in SFO in 2015 ... Marketing technologists they understood. Netflix for example.