This presentation provides information on the Flash Platform to help developers promote it to technology decision makers. It is organized around common objections to the Flash Platform and provides countering evidence. The presentation discusses how RIAs can increase revenue and reduce costs. It also outlines the business case for using the Flash Platform to build RIAs, common use cases, and customer case studies. The presentation is supplemented by additional resources.

1. The Flash Platform Evangelist KitThe goal of this presentationTo help developers champion the use of the Flash Platform as the chosen solution for rich Internet applications and content to their technology decision makers. The audience for this presentationYour customersTechnology decision makers in your companyHow to use this presentationThis slideshow presents key facts and information on individual slides.It is supplemented with detailed annotations in the “notes” portion of each slide which you can use as a script while presenting.Use various aspects of this presentation in your own presentations and/or analysis. Other components of the kit (available soon)Recorded presentationWhite papersHow this presentation is organizedThis presentation is built around the most common objections and misconceptions about the Flash Platform with countering proof points for each one.RIAs defined

2. The business case for RIAs

3. The Flash Platform solution

4. Common use cases

5. Customer case studies

6. Facts, stats & industry points

7. Active, supportive ecosystem

8. Getting started & learning

9. Committed to data security

10. Enhanced search engine indexing

11. Multiple elements of openness

12. Integrated, cost-effective solution

13. A complement to HTML5All external content and images pending approvals.

14. The Adobe® Flash® Platform in the EnterpriseOne Web, Any Device

15. All external content and images pending approvals.Users who find a web site difficult to use will simply switch to one that isn’t. “Rich Internet Applications: What’s the Business Case?” Info-Tech Research Group, December 2008http://www.adobe.com/enterprise/pdfs/infotech-ria-business-case.pdf

16. Strategic customer-facing RIAs increase revenue and reduce costsEngaging, informative, self-service-oriented RIAs encourage customers toStay on your site longerExplore more optionsComplete more online transactionsSpend more moneyRecommend the site to othersReturn more oftenWell-designed customer-facing RIAs can Increase online sales up to 30%*Increase conversions, cross-channel sales, and upsells by up to 40%*Reduce contact center / telephone agent calls up to 20% annually*All external content and images pending approvals.“…even modest improvements in online customer experiences can boost revenue gains by $117 million to $311 million per year -- due to additional purchases, reluctance to switch, and likelihood of recommending to colleagues and friends.” – Forrester “Customer Experience Boosts Revenue” by Bruce D. Temkin, June 22, 2009* Forrester: “The Business Case for Rich Internet Applications” by Ron Rogowski, March 12, 2007

17. All external content and images pending approvals.Despite advances in IT, most enterprises still have the same basic problem: Making sound business decisions requires complete, contextual and accurate data visualized in a manner that makes sense to the L.O.B. owner…Duane Nickull, Author “Web 2.0 Architectures”, O’Reilly ISBN-10: 0596514433

18. RIAs help businesses save money by enhancing employee productivity Used internally, RIAs can help the enterpriseUnite key data from disparate sources Increase employee productivityReduce data entry time up to 40% Improve accuracySave timeReduce operating expensesAll external content and images pending approvals.Read More: http://www.adobe.com/enterprise/pdfs/infotech-ria-business-case.pdf

19. The Flash Platform is the leading solution for rapidly building RIAsAll external content and images pending approvals.MultiscreenContent and ApplicationsTOOLSFRAMEWORKCLIENTSSERVICESSERVERSFlash PlayerFlexFlash Media Server FamilyFlash PlatformServicesFlashCatalystFlashProfessionalFLASH PLATFORMFlash BuilderAIRLiveCycleColdFusionCreative SuiteAnalytics &Optimizationhttp://www.adobe.com/flashplatform

20. The Flash Platform integrates with existing technology stacksThe Flash Platform leverages data from any back-end system and exposes it in a rich, easy to use user experience.CLIENT APPLICATION TIERDESIGN &DEVELOPMENTTOOLSBrowsersCreative SuiteFlash PlayerAIRFlashProfessionalHTTP/S, Sockets, AMF, RTMP,SOAP, WS*, SMTP, REST, …Flash CatalystFlash BuilderSERVICES TIER3rd PartyServicesFlex FrameworkFlash PlatformServicesFlash Media Server FamilyLiveCycleRESOURCE TIEREISDatabasesDirectoriesECM RepositoryMessageQueuesSAP…

21. The world’s leading software companies use Flash Platform in their productsAll external content and images pending approvals.8 out of the top 10companies in finance, healthcare, and consumer electronics industries use the Flash Platform for their business applicationsFinancialBerliner Sparkasse

22. E*Trade Germany

23. Investment Café

24. KBC Securities

25. NASDAQ

26. optionMonster

27. Standard Chartered Bank

28. BNP Paribas Assurances,

29. MAAF Assurances

30. GaselysEntertainmentBBC

31. DirectTV

32. AOL

33. Discovery Channel

34. Universal Pictures

35. Atlantic Records

36. Nickelodeon

37. Finetune

38. CANAL+

39. M6 Replay

40. PikeoGovernmentArgentine National Social Security Administration

41. Canadian Department of Foreign Affairs

42. London Borough of Southwark

43. The Ministry of Finance, Poland

44. National Park Service

45. NATO

46. U. S. Department of Homeland SecurityServicesESRI

47. FedEx

48. Yahoo!

49. Geodis

50. MediamétrieTechnologyAllurent

51. Cisco Systems

52. Google

53. HP

54. Marathon Technologies

55. Nokia

56. Oracle

57. Salesforce.com

58. SAP

59. Sharp ElectronicsTelecommunicationsVerizon

60. BroadSoft

61. Deutsch Telekom

62. France Telecom

63. Orange Vallée

64. Virgin MobileManufacturing Chrysler

65. Integrated Industrial Information (I-Cubed)

66. Philips Lighting

67. Sony Ericsson Mobile Communications Publishing

68. Conde Nast

69. Disney Publishing Worldwide

70. MFG.com

71. National Geographic

72. The New York Times

73. Herff Jones, Inc.

74. Scientific Voice

75. eBayHealthcareAmerican Cancer Society

76. JanusCommon use cases for RIAs across various industriesAll external content and images pending approvals.Customer self-service applicationsIntuitive, guided self-service applications lower costs, increase visibility and usage while increasing overall customer satisfactionGuided selling applications increase ASP and revenues, while reducing errors and returns driving down costsData visualizationRich, interactive data visualization simplifies complex data and leads to faster decision makingDashboards enable real time pulse of critical business metrics

77. NASDAQAll external content and images pending approvals.Enabling stock market participants to replay, understand, and explain market events at any point in timeChallenge Manage and deliver trading data in relevant, interactive ways

78. Give users instant insight into extremely detailed trading activity in the market at any time during the daySolution: Market Replay RIAAdobe AIR

79. Adobe Flex

80. Amazon S3ResultsDelivers valuable data analysis at a lower cost to everyone involved

81. Enables investors and brokers to replay market events and review historical data in simulated real-time“There’s no doubt that working in Adobe AIR is a huge benefit. The ability to process trading data on the desktop enables NASDAQ to deliver valuable data analysis at a lower cost to everyone involved.” Randall Hopkins Vice president, NASDAQ Market Data

82. SAPAll external content and images pending approvals.Transforming business data into rich, interactive dashboards and data presentations– without programmingChallenge Accelerate new product innovation and user adoption of Business Intelligence (BI) tools through dynamic, impactful user experiencesSolution: Xcelsius softwareAdobe AIR

83. Adobe Flash Builder

84. Adobe LiveCycle Data Services ESResultsAccelerated product development from years to months

85. Improved BI analysis

86. Drove increased adoption of BI solutions across enterprises“With BI tools based on the Flash Platform, business users can quickly access and analyze enterprise data to better understand the business without assistance from IT or business analysts.” James ThomasVice President of Product Marketing, SAP BusinessObjects

87. FedExAll external content and images pending approvals.Connecting customers to shipment tracking information online and offlineChallenge Improve customer access to shipment tracking information, online as well as on the desktopSolutionAdobe AIR

88. Adobe FlexResultsDelivered consistent customer experience online and offline

89. Enabled easy-to-use, always on, branded tracking method

90. Increased development productivity by almost 50%“… individual shippers, consignees, and small businesses will benefit most from the new, easy-to-use Adobe AIR application because they will have immediate access to critical information about their shipping and supply chain activities.” Aitza Anderson, product manager, FedEx

91. The Flash Platform is recognized and endorsed by industry analysts, publications, and developersAll external content and images pending approvals.“From Adobe, the “most admired computer software company”Fortune Magazine, 20102009 Editor's Choice AwardsThe Dozen most influential vendors in enterprise IT for 2009Intelligent Enterprise, 2009“Best Rich Internet Platform”InfoWorld, 2009Adobe ranked “Strong Positive”Marketscope for Ajax technologies & Rich Internet Application Platforms, 2009“Adobe is best for [firms] looking to completely transform their web experiences.”Forrester3.5 million Flash Platform developersEvansData Corp, 2009

92. The Flash Player is the world’s most pervasive software98%95%of Internet-connected PCs worldwide have Flash Player installed of top 20 smart phones will support Flash Player this year85%3.5 millionof Alexa 100 top websites use Flash Playerdevelop using the Flash Platform70%98%penetration rate in enterprises - Forresterof web games are delivered using Flash Player75%of enterprise professionals will seek Flash Platform development skills in 2010 – Society of Digital AgenciesAll external content and images pending approvals.

93. Companies use Adobe AIR to deliver RIAs outside the browserAll external content and images pending approvals.300 millionAIR runtime installations2.5 millionAIR SDK installations1 millionInstallations of Adobe AIR within one year of release840Applications in the Adobe AIR Marketplace

94. Supported by communities, programs, and partnersAll external content and images pending approvals.3.5 million developersPARTNERSPROGRAMSTECHNOLOGIESCOMMUNITIES150+ supporting technologies to help in application and project developmentCAIRNGORMADOBE OPEN SOURCE (opensource.adobe.com)Frameworks

95. Performance and load testing

96. Tooling plug-ins

97. Pre-built components

98. Product extensions, functions and code

99. 1,000+ global and regional system integrators, ISVs, and VARs

100. 52 Adobe Agency Partners, including the top digital agencies

101. 250+ training partners

102. More than 70 Open Screen Project members

103. 337 User Groups worldwideGet started and learn the Flash PlatformAdobe Developer ConnectionFlex Developer Center Learn Flex in a WeekFree online video tutorialsMore than 335 user groupsAdobe TVTour de FlexSupport programsMore than 250 training partnersAll external content and images pending approvals.>1,100TRAINING PARTNERS

104. Experienced developers say it’s fast and simple to get startedAll external content and images pending approvals.“In just a day or two, developers were able to start working within the Flex Builder IDE. I challenge anyone to be able to do that with other solutions.”Nick Collins Senior Flex Developer, Wilson“Without any prior knowledge of Flex and Flash, we built our application in less than two weeks. The integration between Java and Flex is super simple and getting started with Flex is just a walk in the park.”Leftie FrieleEzmo“If I tried to write this application in C, it would take five times longer just to get it to work on Windows and then I'd have to do it for Macintosh. With Adobe Flex and Adobe AIR, we're saving months of development time.“ Chris Hughes Chief Technical Officer, Brand Up“The sheer amount of time I save not developing a version of my site for every browser is by itself worth it. Not to mention the fact that looks great on mobile. ”Stefen Benton PowerDEX Inc

105. Adobe is committed to keeping enterprise data secureAll external content and images pending approvals.Adobe employs industry-leading security software engineering practices and processes while building products and responding to security issues.Adobe Secure Software Engineering TeamSupports ongoing secure software developmentConducts proactive security reviewsDefines and champions security product lifecyclePerforms incident analysis to drive further improvementsProduct Security Incident Response TeamFront-line responders to security incidentsManages communications with security researchersCommunicates mitigations and patch schedulesProduces detailed security bulletins

106. Enterprises and governments trust the Flash Platform with sensitive data“We are always looking for ways to improve our efficiency, but only invest in technology that has proven to be reliable. Adobe Flex® is accepted worldwide and provides us with a new opportunity to automate the flight preparation process and save valuable time.” Steve Lusardi & Gerry Van TolProject Officers, NATO“The quality of the stored signatures has considerably improved and the expenses for scanning, indexing, and allocation of rights have been eliminated. In addition, any attempts at fraud can be detected more efficiently and at a lower cost.” KarstenSprengerBankenservice GmbH“ WELCOM convenes the world’s top decision makers and opinion leaders in a virtual community, a single place online where you can work together with peers efficiently and securely to address your concerns and drive global, regional, and industry agendas.”Klaus Schwab Founder and Executive Chairman, World Economic ForumAll external content and images pending approvals.

107. Adobe provides optimized Flash Player technology to GoogleIncreases accuracy of web search resultsEnables top search engines to understand what's inside of RIAs and other rich web content created with Adobe Flash technology and add that relevance back to the HTML page Works with all existing SWF content, across all versionsAdobe provides techniques for building highly searchable RIAs on the Flash Platform to developersAll external content and images pending approvals.Adobe provides optimized Flash Player technology to Google for enhanced search engine indexing

108. The Flash Platform is open and reliableAll external content and images pending approvals.“.. Gartner has found that it [Adobe] is more heavily involved in a wide range of open-source initiatives than most of its industry contemporaries.” Gartner, June 2009

109. Rapidly build enterprise software at a fraction of the cost of other frameworksAll external content and images pending approvals."We can rapidly build enterprise-class software deployed at a fraction of the cost of other frameworks.“Kevin Chesney, CEO, AcesisFreeAvailable for PurchaseThird Party

110. The Flash Platform and HTML5“HTML 5 and RIA platforms will be complementary technologies, and enterprise development shops will need to invest in both approaches to deliver expressive applications that combine reach and richness.”*-ForresterAdobe does and will continue to support HTMLThe Flash Platform has integrated seamlessly with HTML for 14 years, and that won’t changeAIR 2.0 (desktop) includes support for HTML5Adobe is committed to supporting HTML5 in its leading Web development toolsThe Flash Platform delivers cross-platform, cross-browser, cross-device consistencyHTML5 implementations will differ and hinder content adoption of rich features, including video tag supportNo consistency in codec support for video is yet visibleAdobe offers best-in-class tool chain used by 3.5 million designers and developersHTML5 will require and benefit from Adobe’s investment in breadth of toolingRapid update cycles enable Flash innovations to reach ubiquity in less than 1 yearFlash will continue to lead in innovation, much faster than HTML and browsers*“Does HTML 5 Herald The End Of RIA Plug-Ins? Not Really,” Forrester Research, Inc., April, 2010All external content and images pending approvals.

111. DemandbaseAll external content and images pending approvals.Simplifying on-demand B2B lead acquisition Challenge Build a suite of on-demand solutions that make lead acquisition as simple as shopping for music onlineSolutionAdobe AIR

112. Adobe Flex

113. Adobe LiveCycle Data Services ES

114. Salesforce.comResultsPay-as-you-go transaction engine delivers one, or thousands, of leads at a time to a customer’s email, desktop, or CRM system

115. Acquired leads can be automatically integrated into salesforce.com context“Developing with the Adobe Flash Platform enables Demandbase to deliver a superior experience in the browser and on the desktop.” Chris Golec, CEO, Demandbase

116. ESRIAll external content and images pending approvals.Providing a powerful framework for building GIS RIAsChallenge Present mapping content in more intuitive, compelling waysProvide web msapping APIs that enable developers to integrate mapping, GIS functionality, and content into RIAsSolutionAdobe AIRAdobe Flex Adobe Flash ProfessionalResultsEnhanced GIS apps that deliver richer, more useful online experiencesPartners can quickly build web applications that pull data from multiple legacy and enterprise systems, then deliver that data in seconds as rich media to end users“With Adobe Flex 3, developers can achieve in a couple of days development tasks that would have taken months.” MansourRaad, Senior software architect for the ArcGIS Server

117. optionMONSTERAll external content and images pending approvals.Providing retail investors with a desktop-like, professional-grade experience in the browserChallenge Differentiate online trading service from competitors

118. Deliver desktop-like experience over the web

119. Reduce development time and costsSolution: tradeMONSTERAdobe Flex

120. Adobe Flash BuilderResultsLeapfrogged competition

121. Delivered unique, effective user experience

122. Accelerated time to market

123. Enabled browser-based training from anywhere“We looked at options other than developing in the Flex Framework, but we saw that using Adobe Flex Builder was superior in terms of helping us deliver the best customer experience possible.”Dirk Mueller-Ingrand,CEO, optionMONSTER

124. SHARP ElectronicsAll external content and images pending approvals.Accelerating decision making for core executivesChallenge Inform core executives of key business intelligence data through dynamic, interactive dashboards SolutionAdobe AIR

125. Adobe Flex

126. SAPResultsReal-time data, presented on a 65-inch screen, helping executive became fully informed, and facilitating rapid response to emerging trends

127. Adobe, the Adobe logo, Adobe AIR, the Adobe AIR logo, the Adobe PDF logo, AIR, ColdFusion, ColdFusion Builder, Flash, Flash Builder, the Flash logo, Flex, LiveCycle, and Reader are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.© 2010 Adobe Systems Incorporated. All rights reserved. Printed in the USA. 9102xxxx 3/10Adobe, the Adobe logo, Adobe AIR, the Adobe AIR logo, ActionScript, AIR, Flash, Flash Builder, Flash Catalyst, the Flash logo, Flex, and LiveCycle are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. Microsoft and Windows are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. Java is a trademark or registered trademark of Sun Microsystems, Inc. in the United States and other countries. All other trademarks are the property of their respective owners.Printed in the USA. 91023957 3/10All external content and images pending approvals.