This document summarizes a webinar on building software solutions using Web 2.0 technologies. It introduces the panelists and their backgrounds working with Web 2.0. It then discusses key Web 2.0 principles, design architectures, techniques, enabling technologies, challenges, and two examples of companies applying Web 2.0 - Biz-LX which delivers ethics learning experiences and Aspire Systems which provides outsourced product development.

1. Building Software Solutions using Web 2.0 Technologies Panelists: Dave Strite Chief Information Officer, Biz-LX Elango Kanagaraji Head – Web 2.0 Specialization, Aspire Systems Moderator: Kanchana Rajagopalan Marketing, Aspire Systems For Webinar Audio, Dial in: Conference Line US: 1 888 436 6494/ 1 866 581 2411 (Toll Free) UK: 08000518866/ 08081681734 (Toll Free) Audio Conference ID: 37174681 Date: Thursday, November 19 th , 2009 Time: 11 AM ET/ 04:00 PM BST/ 09:30 PM IST

2. All phones are set to mute. If you have any questions, please type them in the Chat window located beside the presentation panel. We have already received several questions from the registrants, which will be answered by the speakers during the Q & A session. We will continue to collect more questions during the session as we receive and will try to answer them during today’s session. In case if you do not receive answers to your question today, you will certainly receive answers via email shortly. Thanks for your participation and enjoy the session! Housekeeping Instructions

3. Thought leader in Outsourced Product Development 1100+ product releases to date 80+ customers; 475 producteers 63% CAGR over the last six years Offices in Chennai (India), San Jose, CA, and London, UK ISO 9001:2000 certified Awards Ranked in the top 500 fast growing technology companies in Asia Pacific for 3 years in a row Ranked 7th in Business Today Survey featuring the Best Companies to work for in India in 2005 About Aspire

4. Panelist Elango Kanagaraji Head – Web 2.0 Specialization, Aspire Systems Currently heads the Web 2.0 Specialization Business unit at Aspire Systems. Responsible for the business/product development in Consumer Internet and Software enabled business areas and manages all customer engagements from North America and Europe. Actively participates in customer interactions and new customer acquisition and drives various value added initiatives for customers Instrumental in defining Aspire's focus in Web 2.0. Closely monitors industry trends in Web 2.0 and collaborates with Aspire's Web 2.0 CoE to build internal expertise. Elango has a Bachelor's Degree in Electronics and Communication Engineering from PSG Institute of Technology, Coimbatore

5. What is Web 2.0?

6. Web 2.0 Principles for Product Services and not Packaged Software with cost effective scalability Hard to re-create data sources that gets richer as more users start using it Users as co-developers Harnessing collective intelligence Software above the level of Single Device Lightweight User interfaces and service delivery

7. Web 2.0 Product Architecture

8. Web 2.0 Design Architecture for Participation – not just software development, enhance your product by involving the users explicitly or implicitly Data is the next Intel to your Product – hard to re-create data which is unique to your product Network Effect – Design for hackability and re-mixability Design to cooperate and don’t control – Offer light weight service interfaces, content syndication and re-use data of other services Design your product from get go to integrate services across handheld devices, PC’s and Internet browsers

9. Web 2.0 Techniques/Models Mashups – Hybrid Product Development(Dashboard, etc.) Widgets – Personalized content aggregation Aggregation/Social Bookmarking – Content Categorization Syndication – Data delivery AJAX- Real time Data processing

10. Technologies that enable Web 2.0 in your Software AJAX Platform Java Platform Adobe Platform Microsoft JQuery YUI DOJO JSF Webstart JavaFX Flex AIR Silver light Flash

11. Participative Web Technologies that enable Web 2.0 in your Software FaceBook API Linkedn API Twitter API Wiki Liferay Portal Sharepoint

12. Open Web Standards Technologies that enable Web 2.0 in your Software REST RSS SOA JSON/ATOM

13. Challenges with Web 2.0 Integrated UI Engineering Developers creativity Adherence to Global standards Use of high bandwidth technologies when not required RIA technologies limitations with browsers

14. Dave Strite Chief Information Officer, Biz-LX™ Technology professional with over 12 years experience managing software development and delivery Prior to his current role, he worked for Safeco Insurance in Seattle managing $1M+ technology projects and delivered technology solutions for the second largest surety company in the United States From 2000-2002, he was a Product Manager and Business Analyst for Captura Software, a start-up software company, which developed and marketed expense management software used by Fortune 500 companies Dave has a Bachelor of Arts degree in economics with minors in mathematics and religion from Bucknell University, Pennsylvania, USA and an MBA from Darden Business School, University of Virginia, Virginia, USA. Panelist

15. Biz-LX TM and Ethics-LX TM Biz-LX™ offers learning experiences that ask current and future business leaders to confront real-life situations in a safe virtual environment. These situations, authored by professors at the top of their field, are designed to test and challenge participants’ instincts for ethical decision-making, but in supportive and structured virtual learning environment. Ethics-LX™ is a series of cutting-edge, online learning experiences that challenge students with the complex and ethically charged nature of managerial decision making in a global economy by fusing incisive, analytical learning challenges with broader issues surrounding the purpose and values of business enterprise.

16. Store and deliver streaming video Collect and report data input from the users Make it easy to support Use open source software Incorporate a shopping cart Integrate with a payment vendor Make it available on multiple devices Provide scalability, security, reliability and availability How do you deliver a series of cutting-edge learning experiences to universities, corporations and individuals around the world via the internet? And… Delivering Ethics-LX TM www.ethics-lx.com

17. Delivering Ethics-LX TM How do you create a community of actively participating users? Use discussion boards Employ RSS feeds Integrate with social networking sites Allow product rating Encourage user-created content Let users mine the data Using Web 2.0! www.ethics-lx.com

18. Using Web 2.0 www.ethics-lx.com Flex RIA Javascript Adobe Flash Zend Integration Payment Vendor Shopping Cart RSS Participative Product Rating Discussion Boards Interactive Reporting User-authored Content Networking Facebook Twitter Delicious MySpace Google Digg

19. Rich content Scalability Ease of support Viral Marketing Community of users User content Data mining Multiple platforms Web 2.0 Benefits www.ethics-lx.com

20. Elango Kanakaraji Head – Web 2.0 Specialization Aspire Systems E-mail: [email_address] Website: www.aspiresys.com For more details

21. Dave Strite Chief Information Officer Biz-LX™ E-mail: [email_address] Website: www.biz-lx.com For more details

22. Questions