Presented at CT UPA on March 4, 2010

1. Innovations in Execution
Michael Rawlins, Director, User Experience
March 5, 2010

2. Why explore new tools?
 Time to market – an increasing
challenge and issue
 A flood of new web-based tools over the
past two years
 The traditional lab ‘is not dead’

3. 4 types of tools
 Heat Mapping
 Click location – recording the user clicks and creating a visual
activity map
 Screen Recording
 Tracking individual users – and creating a video for their session
 User Testing
 User testing tools that simulate traditional tasked based testing
tools
 User Feedback
 Tools that provide ability to solicit direct feedback from users

4. Screen Recording Tool
• Free single test
• $49/per month
• Direct access to user desktop
• Https: Yes

5. Demo

6. User Testing Tools
• Free (5 pages)
• $49 / annual
• Direct visit or image upload
• Https: Yes

7. Demo

8. User Testing Tools
• Free Project (5 tasks)
• $350 per test
• Https: Yes

9. User Feedback Tools
• Free (15 responses)
• Token based - $4 per token
• Image upload
• Https: Yes

10. Pros…
 Try & buy model
 Inexpensive to engage
 Less invasive to users environment
 Inspires innovation (example: crowd
sourcing participates…)
 Produces credible results
 Creators expect user feedback to drive
the product

11. Cons…
 Control of test subjects (how is really
taking the tests)
 No facial expressions
 Some products still immature

12. Great Reference Material…