The document discusses new web-based tools for user experience testing and feedback that provide alternatives to traditional in-lab testing. It describes four main types of tools - heat mapping, screen recording, user testing, and user feedback tools. For each type, some examples are given with pricing and feature details. Both pros and cons of the new tools are outlined, with the conclusion that they can help drive innovation if used to gather credible user feedback.

1. Innovations in Execution
Michael Rawlins, Director, User Experience
March 5, 2010

2. Why explore new tools?
 Time to market – an increasing
challenge and issue
 A flood of new web-based tools over the
past two years
 The traditional lab ‘is not dead’

3. 4 types of tools
 Heat Mapping
 Click location – recording the user clicks and creating a visual
activity map
 Screen Recording
 Tracking individual users – and creating a video for their session
 User Testing
 User testing tools that simulate traditional tasked based testing
tools
 User Feedback
 Tools that provide ability to solicit direct feedback from users

4. Screen Recording Tool
• Free single test
• $49/per month
• Direct access to user desktop
• Https: Yes

5. Demo

6. User Testing Tools
• Free (5 pages)
• $49 / annual
• Direct visit or image upload
• Https: Yes

7. Demo

8. User Testing Tools
• Free Project (5 tasks)
• $350 per test
• Https: Yes

9. User Feedback Tools
• Free (15 responses)
• Token based - $4 per token
• Image upload
• Https: Yes

10. Pros…
 Try & buy model
 Inexpensive to engage
 Less invasive to users environment
 Inspires innovation (example: crowd
sourcing participates…)
 Produces credible results
 Creators expect user feedback to drive
the product

11. Cons…
 Control of test subjects (how is really
taking the tests)
 No facial expressions
 Some products still immature

12. Great Reference Material…