UltraViolet Squared - De Beers - Critically Speaking

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UV2’s second presentation for Management 5150.

Members:

Jonathan Elbaz
Miroslav Jeliazkov
Natalie Kotikova
Keith Loo
Rafael Rosenzuaig
Manpreet Virdi
Himanshu Vyas

Published in: Education
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UltraViolet Squared - De Beers - Critically Speaking

  1. 1.
  2. 2. Overview<br />HIV/AIDS aspects<br />Economic<br />Medical<br />Social<br />A complex problem in a complex environment<br />
  3. 3. Shift Focus <br />
  4. 4. Sugar-coated messages<br />The South African community is like a child scared of taking unknown medicine.<br />Sugar-coat the medicine, and the fear of the unknown is dissolved. <br />
  5. 5. The next BIG thing<br />TV Series<br />Everyday people<br />Emotional connection<br />Subtle message<br />Inspire change<br />
  6. 6. The next BIG thing<br />
  7. 7. The next BIG thing<br />
  8. 8. The next BIG thing<br />
  9. 9. Why will this work?<br />
  10. 10. How are we going to do it?<br />Oversight Committee<br />Strategic Partnerships<br />Reach-out to other key partners<br />Film pilot<br />Marketing<br />Launch show<br />
  11. 11. Money Matters<br />
  12. 12. Snowball Effect<br />
  13. 13. Questions?<br />

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