How to Use Blogging to Fuel Your Freelance Writing Businessdelonibalusi
Are you struggling to get clients as a freelance writer? Do you want to learn how to get more clients? This 29 pages slide gives some insights on how to leverage blogging to grow your client database.
Mastering digital marketing will help you grow your business, your skill set, and your career. The techniques you'll learn in this bootcamp can be applied immediately, and will give you a quick and effective way to accelerate your company's growth.
Takeaways:
- Solid understanding of who your customers are and how to segment your audience for more effective marketing.
- How to develop a marketing funnel based on your conversion flow.
- How to attract website visitors through content marketing, social media marketing, SEO, and paid advertising.
- How to convert website visitors through website optimization, landing page creation, and lead nurturing.
- How to measure your marketing and use analytics to improve your efforts.
How to Use Blogging to Fuel Your Freelance Writing Businessdelonibalusi
Are you struggling to get clients as a freelance writer? Do you want to learn how to get more clients? This 29 pages slide gives some insights on how to leverage blogging to grow your client database.
Mastering digital marketing will help you grow your business, your skill set, and your career. The techniques you'll learn in this bootcamp can be applied immediately, and will give you a quick and effective way to accelerate your company's growth.
Takeaways:
- Solid understanding of who your customers are and how to segment your audience for more effective marketing.
- How to develop a marketing funnel based on your conversion flow.
- How to attract website visitors through content marketing, social media marketing, SEO, and paid advertising.
- How to convert website visitors through website optimization, landing page creation, and lead nurturing.
- How to measure your marketing and use analytics to improve your efforts.
When it comes to online selling, there is a big overlap between Design and Marketing. One fails without the other. In this ebook, I will tell you how to get better at Marketing using simple Design hacks.
Lead generation express the marketing process of challenging and apprehend interest in a product or service for the ambition of advance sales pipeline.
The idea of this presentation is to create a current snapshot of the ongoing development of the discipline of buyer persona modelling. As a consultant for customer centered marketing I do buyer persona interviews for clients and I personally believe, that persona modeling is an indispensible fundament of every kind of customer centered marketing no matter if it is outbound marketing oriented or inbound marketing focused. This presentation gives an expert view on "best practices" for buyer persona development, the insights are coming from an interview with the leading subject-matter experts for buyer persona modeling.
Services and Stories - why marketing and product innovation need to play niceAndy Whitlock
I gave this talk at the Google Firestarters event in London on 17th September 2014. It’s a personal tale about my transition from marketing to product innovation and an attempt to talk sense about why they’re different and why they need each other.
The Liberty County Chamber of Commerce and Liberty County Convention and Visitors Bureau shared what you need to know to plan a successful event at their event planning workshop for community members, local organizations and businesses.
10 Rules that are foundational to the creation of buyer personas. Describes the key prinicples of buyer persona development and how they differ from customer profiling. A soource to help companies in the understanding of how buyer personas help to inform customer strategy.
Designing Strategy: Realign Your Mission and Values With Your Digital PresenceBryan Merica
The idea behind “Designing Strategy” isn’t simply about building a slick-looking website with all the latest bells, whistles, and social media plug-ins. Instead, it’s about asking oneself all of the questions that need to be answered when building an online presence, and using those answers to form an outreach, engagement, or marketing game plan.
Briefing an agency is easy..? Yes. If you follow a few simple rules. Kamikaze had a pleasure to support Polish teams in L'Oreal Brandstorm competition. During the contest we created a short presentation to make the cooperation as smooth as possible.
SALESmanago: Buyer Persona in Marketing Automationsalesmanago
Buyer Persona is a fictional character, representing features of your customers. It represents human face of customer. Such representations make it easier to segment customers, design Buyer's Journey and plan Lead Nurturing.
An email marketing masterclass with examples of how to do it, how not to do it, detailed statistics and practical tips on how to get the most out of your campaigns.
Moving the Needle on Your Marketing EffortsJoanna Lord
Presented at the Distilled PRO Boston Seminar. I run through things to keep in mind when scaling a team, building a successful marketing program, and adding revenue to your bottom-line.
19 tips to make your product description more persuasive. Includes a dozen ecommerce examples.
People don’t read online; unless they’re about to spend money—then they scrutinize each word.
Design, SEO, and advertising can only get you so far. If you want to accelerate sales online, you need persuasive copy. According to Harvard Business professor Gerald Zaltman, 95% of our purchase decision occurs in the subconscious mind. Most marketers ignore how our brains work and fight against human psychology.
Why you should do things that won’t scale the dark funnel case studyNemanja Zivkovic
DARK FUNNEL. Let's dive in.
Marketers have long been encouraged to believe that they can precisely monitor the customer journey online thanks to the digital sales environment.
However, the truth is that much of the customer journey continues to take place offline, and even online activities rarely follow a linear path.
The customer journey is complex, with elements that aren’t immediately obvious.
These hidden elements are what we refer to as the dark funnel in the online environment.
As you probably noticed, marketers are facing a difficult challenge in identifying a clear path to purchase due to this twisting and complicated process that can’t be easily tracked.
No more can they map the journey from need, to awareness, to consideration, to purchase — if they ever even could.
The existence of those hidden elements is the reason why you should do things that won’t scale.
And this is where we start talking about the dark funnel.
So if the dark funnel is designed to help you better understand how customers behave, how can it be a useful part of your marketing strategy?
Take a look:
✅ It’s not about knowing where customers are — it’s about understanding why they’re there
✅ It helps you define why you should do something and what to do
✅ It helps you understand how things change over time
As you can see, the Dark Funnel is not a new tactic or something designed to replace traditional analytics.
It’s an additional lens through which marketers can view and understand their customers.
This extra insight into customer behaviors and motivations can help you make more effective decisions in terms of strategy, messaging, and content creation.
I'll extend on this and get into details on a webinar called "Why You Should Do Things That Won’t Scale: The Dark Funnel Case Study"
When it comes to online selling, there is a big overlap between Design and Marketing. One fails without the other. In this ebook, I will tell you how to get better at Marketing using simple Design hacks.
Lead generation express the marketing process of challenging and apprehend interest in a product or service for the ambition of advance sales pipeline.
The idea of this presentation is to create a current snapshot of the ongoing development of the discipline of buyer persona modelling. As a consultant for customer centered marketing I do buyer persona interviews for clients and I personally believe, that persona modeling is an indispensible fundament of every kind of customer centered marketing no matter if it is outbound marketing oriented or inbound marketing focused. This presentation gives an expert view on "best practices" for buyer persona development, the insights are coming from an interview with the leading subject-matter experts for buyer persona modeling.
Services and Stories - why marketing and product innovation need to play niceAndy Whitlock
I gave this talk at the Google Firestarters event in London on 17th September 2014. It’s a personal tale about my transition from marketing to product innovation and an attempt to talk sense about why they’re different and why they need each other.
The Liberty County Chamber of Commerce and Liberty County Convention and Visitors Bureau shared what you need to know to plan a successful event at their event planning workshop for community members, local organizations and businesses.
10 Rules that are foundational to the creation of buyer personas. Describes the key prinicples of buyer persona development and how they differ from customer profiling. A soource to help companies in the understanding of how buyer personas help to inform customer strategy.
Designing Strategy: Realign Your Mission and Values With Your Digital PresenceBryan Merica
The idea behind “Designing Strategy” isn’t simply about building a slick-looking website with all the latest bells, whistles, and social media plug-ins. Instead, it’s about asking oneself all of the questions that need to be answered when building an online presence, and using those answers to form an outreach, engagement, or marketing game plan.
Briefing an agency is easy..? Yes. If you follow a few simple rules. Kamikaze had a pleasure to support Polish teams in L'Oreal Brandstorm competition. During the contest we created a short presentation to make the cooperation as smooth as possible.
SALESmanago: Buyer Persona in Marketing Automationsalesmanago
Buyer Persona is a fictional character, representing features of your customers. It represents human face of customer. Such representations make it easier to segment customers, design Buyer's Journey and plan Lead Nurturing.
An email marketing masterclass with examples of how to do it, how not to do it, detailed statistics and practical tips on how to get the most out of your campaigns.
Moving the Needle on Your Marketing EffortsJoanna Lord
Presented at the Distilled PRO Boston Seminar. I run through things to keep in mind when scaling a team, building a successful marketing program, and adding revenue to your bottom-line.
19 tips to make your product description more persuasive. Includes a dozen ecommerce examples.
People don’t read online; unless they’re about to spend money—then they scrutinize each word.
Design, SEO, and advertising can only get you so far. If you want to accelerate sales online, you need persuasive copy. According to Harvard Business professor Gerald Zaltman, 95% of our purchase decision occurs in the subconscious mind. Most marketers ignore how our brains work and fight against human psychology.
Why you should do things that won’t scale the dark funnel case studyNemanja Zivkovic
DARK FUNNEL. Let's dive in.
Marketers have long been encouraged to believe that they can precisely monitor the customer journey online thanks to the digital sales environment.
However, the truth is that much of the customer journey continues to take place offline, and even online activities rarely follow a linear path.
The customer journey is complex, with elements that aren’t immediately obvious.
These hidden elements are what we refer to as the dark funnel in the online environment.
As you probably noticed, marketers are facing a difficult challenge in identifying a clear path to purchase due to this twisting and complicated process that can’t be easily tracked.
No more can they map the journey from need, to awareness, to consideration, to purchase — if they ever even could.
The existence of those hidden elements is the reason why you should do things that won’t scale.
And this is where we start talking about the dark funnel.
So if the dark funnel is designed to help you better understand how customers behave, how can it be a useful part of your marketing strategy?
Take a look:
✅ It’s not about knowing where customers are — it’s about understanding why they’re there
✅ It helps you define why you should do something and what to do
✅ It helps you understand how things change over time
As you can see, the Dark Funnel is not a new tactic or something designed to replace traditional analytics.
It’s an additional lens through which marketers can view and understand their customers.
This extra insight into customer behaviors and motivations can help you make more effective decisions in terms of strategy, messaging, and content creation.
I'll extend on this and get into details on a webinar called "Why You Should Do Things That Won’t Scale: The Dark Funnel Case Study"
Stephen Wind-Mozley, Digital Director of Virgin Media Business goes through the 7Cs of effective digital marketing: customer, content, conversion, context, community, convenience, cohesion and how they can help SMEs succeed.
This deck was originally presented on an FSB webinar in September 2016
Dominating Local In a Mobile World | Bernadette Coleman #QueenofLocalSEOAdvice Interactive Group
For an SMB to get found in desktop and mobile search results they must have an optimized digital presence across the web. The includes all citations (mentions) of the business online being 100% consistent. In addition, they must provide locally focused content that consumers are searching for on a regular basis. Learn why you need to be consistent and how to create content that will generate clicks and reads.
Bernadette Coleman, #QueenofLocalSEO, presented this talk at the Local, Search and Social Summit powered by Rocks Digital on October 1, 2015.
The Guide To Paid Advertising
18 Tips, Hacks, and Ideas for Making The Most Of Your Paid Advertising
No one likes spending a lot of money on something that isn’t producing great results. That’s why you’ll want to review this paid advertising guide and put these ideas to work to start improving your conversions and sales. We’ll cover strategies you can use for pay-per-click marketing, banner advertising, and even offline advertising in the following guide.
Take a look…
10 Digital Marketing Activities Anyone Can Do to Generate Quick Wins:
How to market to qualified prospects, engage them with your business then turn them into clients.
If you are starting a new or established company, it is important to build up your reputation. A strong reputation can help you connect with customers and increase sales. So, how do you go about building a great reputation? By knowing what marketing trends are worth following. To help you keep up with the latest industry developments. Many starting businesses try to hire IT Services to promote their business through the latest trending technology.
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
Lead Generation for Small Business: Experts Weigh In
Managing your sales using a simple CRM is critical. The question is how do you even generate leads in the first place? Lead generation is the lifeblood of small businesses. If done right, generating great quality leads can be a major catalyst for growth and revenue. But with so many lead generation tactics and approaches available out there, small businesses want to know which are the most effective to use.
To help answer this question, we’ve reached out to a panel of small business sales and marketing experts and asked them all a single question: “What is the most effective lead generation technique(s) for small businesses“?
How to Boost Your SEO with Influencer Marketing (and vice versa)The Shelf
You may not immediately think of SEO when planning your influencer campaign, but your keyword strategy is CRUCIAL to helping your achieve the outcomes you want to see. Influencer campaigns don't operate in a vacuum! Your overarching #contentmarketing strategy impacts everything from your influencer selection process to the types of #socialmedia platforms you'll use for your #influencermarketing campaign. So, we wrote this guide to show you how influencer marketing affects your #SEO game... and vice versa. (And you may want to pass this guide on to your #influenceragency)
Get Me Traffic provide a complete range of digital marketing services that will enhance your brand awareness and traffic. We’re an independent digital marketing agency based in Sydney. We strive for data-driven digital marketing that facilitates Growth. For more information visit our website.
1. Find Your Niche
2. Know What Your Clients Desire
3. Establish a Presence Where Your Clients Hang Out
4. Use The Right Promotional Tactics
5. Ask for Reviews and Testimonials
To read more details ➡ https://www.slideshare.net/cloudwayshosting/how-to-get-clients-for-your-agency
Attitude is key to succeeding before you can be a success at you need to know how to learn. If you cannot do that, then it is difficult to earn as you learn. You definitely need a good attitude to learn and to earn as you learn. No two ways about it. Think about attitudes! We see them every day with everyone we deal with and speak to either in person or on the phone.
You know that if you speak to an upbeat, positive person you come away from the experience feeling pretty great about yourself. This may come as a bit of a surprise, but it makes sense, attitude also directly affects the way stress handles YOU. Optimists cope way more effectively with stress. They achieve more when they take action and do it extremely effectively.
“And guess what? That in turn multiplies their results”.
If you are positive and you have positive thoughts, you are far more likely to achieve short and long-term success. It’s not hard to spot positive people, because they view situations differently than negative people do. So be positive and let’s get you going in the affiliate marketing world.
Similar to 5 Expert Tips That Will Get You On the Road to Conversion (20)
5 Expert Tips That Will Get You On the Road to Conversion
1. 5 Expert Tips That Will Get You On the Road to Conversion
Who doesn't love road trips? Image source.
If you've ever been on a road trip, you know that it can be the best time ever with bits of the worst
time ever thrown in for good measure.
Kind of like being a marketer, isn't it? I'll refrain from using a "marketing is a journey, not a
destination" analogy here but regardless of the cliché, it's not so far from the truth.
We're taking off on the Conversion Road Trip in June, holding events in New York, Toronto, Chicago,
and Boston with the world's leading optimization experts.
We asked five of them to share some lessons from their own marketing journey (fine, it's a journey)
to help keep you on the road to marketing mastery. Read on to learn how to speak to specific
segments of your audience, how to outpace your PPC competition, how creating hubs around one
topic can increase your traffic and more.
Angie Schottmuller learns to speak her customers' language
When Angie Schottmuller was just out of high school, she took a road trip from Wisconsin to South
Carolina with some friends. They were in need of some cash so they started asking residents for the
location of a bank machine - which at the time, was referred to in Wisconsin as a TYME Machine.
Seriously. TYME machines. Who knew?
Now, imagine going to a place where people have no idea about TYME machines and asking them
for directions to one. Needless to say, they got quite a few odd looks from the locals before running
into someone from Wisconsin who told them to ask for an ATM.
Fast forward a few years and Angie has been named by Forbes as one of the top marketers of 2015 -
so she understands the value of learning about your customers and how engage and convert them.
When we spoke to Angie a couple of weeks ago, she recommended starting by assessing the
different needs within the segments of your customer base, and then writing copy that speaks to
those groups.
For example, how would customers in the 18-24 age range who live in Mobile, Alabama who work in
dentistry describe what you're selling?
Establish a content baseline that will appeal to the majority of your audience. Then brainstorm and
investigate potential variants (minor changes) that correspond to audience differences that you can
readily identify or target (e.g. user location, Facebook interests, LinkedIn job title). Bucket
meaningful opportunities, and then evaluate ways to tweak, swap, or augment your copy and visuals
accordingly for prioritized segments.
Angie encourages marketers should not be afraid to speak to regional audiences in their own
'language.' Some people drink pop, others drink soda. Some people say "you guys," others say "y'all."
Some people say "TYME Machine", others... you get the idea. Those subtle dialect differences can be
2. specifically targeted within ads or dynamically inserted/adjusted on-page based on a user's geo
location or IP address.
To progressively improve your conversion rates, define a relevance roadmap that increasingly helps
you learn and speak your customer's language.
These very simple, and very small changes can make all the difference in gaining the trust of your
audience and can elevate engagement and drive conversions.
Kyle Rush on landing page change you can believe in
Kyle Rush is no stranger to the road and neither is his dapper dog, Tito, who keeps him company in
the car. Kyle is as vigilant about making sure his dog looks good as he is about making sure that his
campaigns are optimized.
Proficient in chemistry, advanced physics and being a good boy.
Kyle is perhaps best known for his involvement in the 2012 Obama campaign. As he said in a
Growthhackers AMA earlier this year, his most successful test turned out to be a "false positive in
disguise."
There's a psychological trick used on high-end restaurant menus. Dollar signs are removed from
the prices and patrons end up spending more money. The idea is that the patrons are focusing on
the food rather than the prices. Inspired by this concept, Kyle decided to remove dollar signs on the
donation forms for the Obama fundraising campaign.
His first experiment showed an amazing 40% increase in revenue. But Kyle found out it was too good
to be true.
As elated as we were, that's an extremely hard number to believe. So we tested it two more times
and only one of the three tests was significant. Turns out the visitors we sampled in the first test
were somehow heavily biased towards the variation.
From there, Kyle and his team were a lot more careful about their sampling. This was a really
important lesson that helped them be a lot more successful in the long run.
It's easy to get carried away when seeing great results from a test. Any positive numbers, especially
ones that are overwhelmingly positive, can be tempting for marketers to claim as fact. But it's not
until further testing against other sample groups that you find where the truth lies in any group of
statistics.
Sampling requires an investment in time. Like any good road trip, testing is all about being in it for
the long haul.
Larry Kim on getting there first
If you've traveled out of town on a long weekend, you know that you have to leave early. You don't
want to get stuck in traffic for hours on highways that look like the "leaving Atlanta" side of the
highway on the Walking Dead poster.
Only get there first if you are certain there are no zombie hordes. Image source.
3. As the proud papa of son Jules (#ppckid), Larry Kim is well aware of the importance of leaving early.
And with a car full of toys, a playpen, a diaper bag, bottles and more, road tripping is a whole new
adventure.
In a conversation we had with Larry, he recommended employing this "get going" strategy in the
PPC game as well.
My best advice for PPC advertisers today is to be a first-mover. Spend time reading up on the new
features and options in AdWords, new targeting features in Facebook Ads, etc. Do whatever it takes
to learn about and try out those new technologies and tactics your competitors haven't caught on to
yet.
Advancements in PPC come fast and furious. There's always something new going on. But the only
way to find the true winners is to stay up to date and test new features.
Something as simple as adding new extensions to ads can help you stand out in search results,
garner more clicks, raise Quality Score and, in turn, lower costs.
If you're looking for a resource to help you stay on top of your PPC game, check out this exhaustive
list of great PPC blogs.
You know what they say: The early bird gets the click from the search term.
Andy Crestodina on niche destinations
Andy Crestodina, Co-Founder and Strategic Director at Orbit Media Studios, wants you to create a
niche destination for your traffic.
A niche destination for a road trip might be somewhere like Orlando, Florida, where you'll find
SeaWorld Orlando, Universal Orlando, Disney's Hollywood Studios, the Magic Kingdom and many
more family-friendly attractions.
People go to Orlando because they know they're going to get a specific type of entertainment.
You can do anything in Orlando! Image via OrlandoWeekly
Andy explained that you can get more traffic on your site by making it into a niche destination with
something called a content hub.
Anyone can publish an endless stream of loosely related posts. But a pro knows that a great blog is
built around sets of tightly related topics.
Start by picking a topic that is relevant to your audience. Dig deep into the problems/questions
people have around the subject, as well as what your company does to answer/solve them.
Then start making friends with influencers around that topic. Like Andy says:
Follow them, share their content, comment and do anything else that slowly wins their attention in a
positive way.
Now you're ready for your "central hub." Your central hub will be one piece of content on your site
4. that is the strongest and most useful piece of content you have on this particular topic.
Next, publish "supporting content" in the form of webinars, blog posts, infographics and anything
you can use to support your position on the original topic.
If you've made relationships with influencers as suggested above, then at this point you can start
asking them to share your content. See if you can get a guest post exchange with your new contacts.
You've now built a content hub that will give you an advantage in search rankings, social sharing
and lead generation. By dominating a specific topic, your traffic to your niche destination will
increase, and your influence with regards to the topic will rise right along with it.
Oli Gardner on focusing attention on landing pages
Unbounce Co-Founder Oli Gardner travels so much, we often wonder if he remembers where he
lives. And he never takes off without his trusty camera.
Oli's not just a landing page expert, he's a professional photographer who will go so far as to take a
solo road trip into the desert to take pictures.
In Oli's blog post, Designing for Conversion -- 8 Visual Design Techniques to Focus Attention on Your
Landing Pages, he unpacks some visual techniques from the world of photography that can help
guide landing page visitors through your page to the conversion area.
Oli breaks the techniques up into two categories:
Suggestive directional cues: Abstract techniques that guide attention in a more subtle way.
Explicit directional cues: The use of arrows and real-world indicators already familiar to us.
There are eight techniques covered here, but one of the most fascinating is broken down in a section
titled, "The Suggestive Power of the Eye."
Imagine yourself sitting in a restaurant across the table from someone. The other person is talking
to you, looking at you, and then suddenly turns their head slightly to the right and looks over your
left shoulder.
Chances are good that you, too, will pause and turn around to see what's going on.
The same principle applies in photography and, as it turns out, on landing pages.
Take this picture that Oli took of a monkey. The monkeys eyes and tilted head force you to stare at
the banana.
In the landing page example below, the woman's gaze is focused on the headline, which prompts us
to focus there, as well.
Unfortunately, the headline doesn't tell us much, but at least they managed to get us to look there!
You can make use of this suggestive directional cue on your landing page to help draw your visitors'
gaze to a section of your page that requires special attention. It is especially useful as a directional
5. cue to get visitors to look at that all-important call to action.
The journey begins
Since marketing is all about the journey, you should come join us for one of the stops on the
Conversion Road Trip to hear one of these wicked smart optimization experts break down some of
the most valuable marketing insights you'll hear all year.
Whether you make it or not, we hope these tips help you find your way on your great marketing
adventure and point you in the direction of the marketer's favorite destination: the conversion.
- Mark John Hiemstra
http://feedproxy.google.com/~r/Unbounce/~3/MYy2jvkiqhA/