This document discusses the mapping phase of the discovery process. It describes identifying critical strategic sectors such as opportunity development, consumers, and the market place. It also discusses creating a roadmap by defining actions, trends, milestones, and discontinuities. Finally, it talks about developing measurement tools to monitor the market, engineering, and sales, and presenting the map to management.

1. Mapping Phase
Discovery Process

2. The discovery process :Mapping phase
Mapping Phase
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3. The discovery process :Mapping phase
Mapping phase
 Customer Needs
 Emerging Markets
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4. The discovery process :Mapping phase
Mapping phase
 Market viability & Potential revenue Impact.
 Every company has its own Hurdle rates.
 The road map is a time line.
 Clinical Trail.
 Maps makes you focus.
 Determination of the difficult deision that must been
taken
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5. The discovery process :Mapping phase
1. Identify the critical Strategic Sectors
 Bands & sectors
 Area of customization
 Flip chart and time line
 Forces & market
 Opportunity self development
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6. The discovery process :Mapping phase
1.Identify the critical strategic sectors
1.1 Opportunity Development Sector
 R&D
 Marketing & sales
 Operation
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7. The discovery process :Mapping phase
1.Identify the critical strategic sectors
1.2 Consumer
You should consider the variety of trends
 Demographic
 Society
 Life Style
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8. The discovery process :Mapping phase
1.Identify the critical strategic sectors
1.3 Consumer/ Market Place Sector
 Economics
 Globalization
 Technology
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9. The discovery process :Mapping phase
1.Identify the critical strategic sectors
1.4 Consumer/ Market Place Sector
 Competitors
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10. The discovery process :Mapping phase
2.Create the road map
 Actions
 Trends
 Milestones
 Discontinuity
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11. The discovery process :Mapping phase
2. Create the road map
2.1 Action
Scheduling of everything
We don’t develop the product we develop the opportunity
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12. The discovery process :Mapping phase
2. Create the road map
2.2 Trends
All things related to the market
Ex: DVD
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13. The discovery process :Mapping phase
2. Create the road map
2.2 Trends
All things related to the market
Ex: DVD
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14. The discovery process :Mapping phase
2. Create the road map
2.3 Milestones
&
2.4 Discontinuity
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15. The discovery process :Mapping phase
2. Create the road map
Working Backward
Start with the date you want to introduce the product on.
Then work backward.
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16. The discovery process :Mapping phase
3. Develop Measurements tools
You should monitor these Key elements
 Market
 Engineering
 Sales Reports
You should constantly update the map
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17. The discovery process :Mapping phase
4. Presentation to management
 Insight
 Opportunity Development
 Risk
 Visionary and future opportunities
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