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Name : Manisha Sophia Lakra
Address : 3 B Columbia , Ivy League Skyline , Edachira
Kakkanad, Kochi – 682030
Contact # : 04842982750, 9745811105
Email : sophi.nishi@gmail.com
Last Company worked : Eicher Tractors (TMTL), Bhopal, MP
Current Designation : Assistant Manager - Marketing
Highest Education : B.Tech
PROFESSIONAL EXPERIENCE
Total Professional Experience 5 year 7 month
Experience at Eicher Tractors (TMTL) Nov 2008 - Apr 2013
Assistant Manager – Marketing, Madhya Pradesh based out of the office in Bhopal
Description of Job Profile:
Responsible for managing the Management Information System (MIS) and Branding and events
activities for Eicher Tractors in the Madhya Pradesh region.
Responsibilities included:
MIS Related:
• Played a key role in the transition from a manual database system to an automated MIS
system – involved working closely with TAFE corporate office to pilot test and provide
implementation support for TIMS (TAFE Information Management System), after which
this was deployed across PAN India offices of TAFE.
• Played the role of an Analyst by using data available from the TIMS system and
provided critical information and SWAT (Strength, Weakness, Opportunity and Threats)
analysis to corporate office on marketing strategies of the business.
• Providing support on Market Research and Competitor Analysis by using data from RTO
(Registration Transport Office) source.
• Micro level Tractor Industry study at regular intervals.
Branding Related:
• Played key role in conducting events for dealer and company basis .
• Coordinating with the Ad agency for promotional field activities with the help of tools
such as Magazine Ads, Hoardings and Localized Handbills.
• Coordinating with internal teams and vendor for Brand promotional activities, like road
shows, Van campaigns and wall painting.
• Coordination and designing new handbills and banners by partnering with the ad
agency.
Other Responsibilities:
• Responsible for all regional presentations (conferences, dealer meets).
• Kiosk / Stall arrangements representing the zone during the All India Sales Conference
(annual).
• Coordinating training programs for salesman & mechanics.
• Validation of dealers actual spend versus the provisioned amount before providing
authorization to finance for reimbursement
Experience at Central Farm Machinery Training & Testing Institute, Budni, MP Aug 2007
– Nov 2008
Joined as Apprentice, appointed as Trainer On Feb 08
Key training imparted by the training centre:
• Training on single cylinder & multiple cylinder diesel engines, assembling, dismantling &
trouble shooting.
• Transmission, slide mesh, constant mesh, synchromesh, assembling, dismantling &
trouble shooting.
• Hydraulics, assembling, dismantling & trouble shooting
• Farm implements.
• Taken the classes of Mahindra and John Deere employees.
Responsibilities included:
• As a trainer conducted classes on “Farmer course” related to farm machinery and
“Mechanical course” related to tractors.
• Conducting technical classes for Engineering students.
• Responsible for conducting training classes for rural women.
• Key training on testing of tractor & other allied machines imparted by the center.
o Assisted the teams in testing of tractors for CMVR, ICT, BATCH &OECD
certification.
ACHIEVEMENTS
 1st
Prize in Kiosk presentation in 2011 during the All India Marketing Conference (annual) at
Goa, representing the MP region.
 2nd
Prize in Kiosk held in 2010 during the All India Marketing Conference (annual) at
Kathmandu, representing the MP region.
 3rd
Prize in Kiosk presentation in 2013 during the All India Marketing Conference (annual) at
Bangkok, representing the MP region.
 Runner Up at the Inter Section Competition in Shuttle Badminton Conducted By Eicher
 Coordinated & participated in cultural activities for Annual day function Conducted By Eicher
 Member of society of agriculture engineer at A.A.I-DU.
 Best anchor at “Udghosh programme” in college.
ACADEMIC CREDENTIALS
Examination Board University Marks /CGPA/ school
B. Tech 2003-07 Allahabad Agriculture Institute
– Deemed University
7.33 (70%)
Intermediate-2002
CBSE
National Open School
AISSE – 2000 CBSE Lions Public School
PROJECTS / TRAININGS
Project
• Designing and modification of Aonla picker machine.(final year project)
• Designing of groundnut decordicator with the help of pro-engineer design
software
Training
Orientation Course on Quality Management (Dec 2003) by Small Scale
Industries, Govt. of India, Allahabad
Summer Training on AUTO-CAD (25th
May to 25th
June 2005) by Small Scale
Industries, Govt. of India, Allahabad
Summer Training on PRO ENGINEER CAD (1st
June to 30th
June 2006) by
CIAE, Govt. of India, Bhopal
Expectation • Preferred Location: Kochi
• Package: ( Negotiable )
Computer
proficiency
• Auto Cad, Pro engineer, Microsoft Office Suite,
Win98/2000/Me/XP
Personal details
Fathers Name: Mr. Alexander Lakra
DOB: 08-08-85 Gender: Female
Status : Married

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Manisha CV

  • 1. Name : Manisha Sophia Lakra Address : 3 B Columbia , Ivy League Skyline , Edachira Kakkanad, Kochi – 682030 Contact # : 04842982750, 9745811105 Email : sophi.nishi@gmail.com Last Company worked : Eicher Tractors (TMTL), Bhopal, MP Current Designation : Assistant Manager - Marketing Highest Education : B.Tech PROFESSIONAL EXPERIENCE Total Professional Experience 5 year 7 month Experience at Eicher Tractors (TMTL) Nov 2008 - Apr 2013 Assistant Manager – Marketing, Madhya Pradesh based out of the office in Bhopal Description of Job Profile: Responsible for managing the Management Information System (MIS) and Branding and events activities for Eicher Tractors in the Madhya Pradesh region. Responsibilities included: MIS Related: • Played a key role in the transition from a manual database system to an automated MIS system – involved working closely with TAFE corporate office to pilot test and provide implementation support for TIMS (TAFE Information Management System), after which this was deployed across PAN India offices of TAFE. • Played the role of an Analyst by using data available from the TIMS system and provided critical information and SWAT (Strength, Weakness, Opportunity and Threats) analysis to corporate office on marketing strategies of the business. • Providing support on Market Research and Competitor Analysis by using data from RTO (Registration Transport Office) source. • Micro level Tractor Industry study at regular intervals. Branding Related: • Played key role in conducting events for dealer and company basis . • Coordinating with the Ad agency for promotional field activities with the help of tools such as Magazine Ads, Hoardings and Localized Handbills. • Coordinating with internal teams and vendor for Brand promotional activities, like road shows, Van campaigns and wall painting. • Coordination and designing new handbills and banners by partnering with the ad agency. Other Responsibilities: • Responsible for all regional presentations (conferences, dealer meets). • Kiosk / Stall arrangements representing the zone during the All India Sales Conference (annual). • Coordinating training programs for salesman & mechanics.
  • 2. • Validation of dealers actual spend versus the provisioned amount before providing authorization to finance for reimbursement Experience at Central Farm Machinery Training & Testing Institute, Budni, MP Aug 2007 – Nov 2008 Joined as Apprentice, appointed as Trainer On Feb 08 Key training imparted by the training centre: • Training on single cylinder & multiple cylinder diesel engines, assembling, dismantling & trouble shooting. • Transmission, slide mesh, constant mesh, synchromesh, assembling, dismantling & trouble shooting. • Hydraulics, assembling, dismantling & trouble shooting • Farm implements. • Taken the classes of Mahindra and John Deere employees. Responsibilities included: • As a trainer conducted classes on “Farmer course” related to farm machinery and “Mechanical course” related to tractors. • Conducting technical classes for Engineering students. • Responsible for conducting training classes for rural women. • Key training on testing of tractor & other allied machines imparted by the center. o Assisted the teams in testing of tractors for CMVR, ICT, BATCH &OECD certification. ACHIEVEMENTS  1st Prize in Kiosk presentation in 2011 during the All India Marketing Conference (annual) at Goa, representing the MP region.  2nd Prize in Kiosk held in 2010 during the All India Marketing Conference (annual) at Kathmandu, representing the MP region.  3rd Prize in Kiosk presentation in 2013 during the All India Marketing Conference (annual) at Bangkok, representing the MP region.  Runner Up at the Inter Section Competition in Shuttle Badminton Conducted By Eicher  Coordinated & participated in cultural activities for Annual day function Conducted By Eicher  Member of society of agriculture engineer at A.A.I-DU.  Best anchor at “Udghosh programme” in college. ACADEMIC CREDENTIALS Examination Board University Marks /CGPA/ school B. Tech 2003-07 Allahabad Agriculture Institute – Deemed University 7.33 (70%) Intermediate-2002 CBSE National Open School AISSE – 2000 CBSE Lions Public School
  • 3. PROJECTS / TRAININGS Project • Designing and modification of Aonla picker machine.(final year project) • Designing of groundnut decordicator with the help of pro-engineer design software Training Orientation Course on Quality Management (Dec 2003) by Small Scale Industries, Govt. of India, Allahabad Summer Training on AUTO-CAD (25th May to 25th June 2005) by Small Scale Industries, Govt. of India, Allahabad Summer Training on PRO ENGINEER CAD (1st June to 30th June 2006) by CIAE, Govt. of India, Bhopal Expectation • Preferred Location: Kochi • Package: ( Negotiable ) Computer proficiency • Auto Cad, Pro engineer, Microsoft Office Suite, Win98/2000/Me/XP Personal details Fathers Name: Mr. Alexander Lakra DOB: 08-08-85 Gender: Female Status : Married