SoleRebels is an Ethiopian shoe company founded in 2005 by Bethlehem Tilahun Alemu. The company produces handcrafted, unique shoes made from locally-sourced and recycled materials. SoleRebels employs over 500 artisans and exports over 70,000 pairs of shoes annually to 55 countries. The company focuses on ethical production, empowering local communities, and eco-friendly practices like reusing old tires. Its business model maximizes local development through a local supply chain and purposeful retailing strategy. SoleRebels aims to promote sustainable growth while inspiring cultural creativity and entrepreneurship.