This document outlines a business plan for Zingales shoes, an Italian company that aims to create luxury, handcrafted men's footwear using ethical and environmentally friendly materials. The company recognizes a market opportunity to offer high-end cruelty-free shoes, as many consumers are concerned with the ethics of production but lack cruelty-free luxury options. Zingales shoes plans to sell both classic handmade shoes as well as custom shoes made using 3D body scanners, targeting the ethical fashion market of 2 million people valued at 2 billion euros annually. The founder outlines goals such as completing a business plan, starting a crowdfunding campaign, and establishing the company over 2017-2018 in order to begin selling their cruelty-

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Zingales shoes
Palermo, Italy
Vincenzo Zingales, vincizingales@hotmail.it

2. Problem
Nowadays the fashion industry, and
particularly the footwear industry, is
little concerned with some problems
that narrow consumers’ choices and
thus their ability to purchase.
Besides looking for handcrafted and
first-line products, customers also
require shoes whose production
considers their ethical values
(cruelty-free and environmentally
friendly products).

3. Our business idea aims at the
creation of luxury, classical,
handcrafted men footwear,
inspired by the sophisticated
English style and revisited with a
new Italian design. The Made in
Italy artisanal realization,
focused on the best productive
processes and technological
textile, promotes an ethical,
responsive and sustainable
fashion.
Solution

5. - Elegant brogue - Double monk - Derby

6. - Derby - Desert boot - The packaging

7. All shoes will be
characterised by:
-A goodyear manufactured
process
- Only ethic and cruelty-
free materials
- A golden right buttonhole

10. Today, THERE AREN’T any cruelty-free luxury shoes
shoes.
1- High-range ethic fashion market concerns
about 2 millions of people, with a revenue of
2 billions of euros per year.
2- Absolute luxury market reaches about 2 millions
of people with a revenue of 70 billions per year

12. Business
model
Value purpose: ”to convert the concept of luxury" from the
archaic synonym of "tanned animal skin" to a synonym of
"technology, comfort, innovation, respect and eco-sustainability.“
Create a new business model by selling:
1) Luxury handmade cruelty-free footwear
2) Tailor shoes created with the use of special scanners
Customer segment: B2C
Value Streams: Sale classic and tailor ethic handmade shoes

14. Vincenzo Zingales_ Founder & CEO Giulia Spinnato_ Co-founder & COO
Team

15. With the expert shoemaker of our startup

16. Interaction
withTCBL
In TCBL I look for:
• Consultants able to provide advice
• Marketing that gives visibility and notoriety to
my startup
• Lenders

17. Roadmap
August 2017
Complete business plan
December 2017
Start Crowdfunding
compaign
June 2018
Sale classic and tailor ethic handmade
shoes
September 2017
Establishment of
Zingales company

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Thank you
Zingales shoes
Vincenzo Zingales, vincizingales@hotmail.it