Uploaded byauexpo Conference
965 views
Managing Success In A Downturn
The document discusses the Argos affiliate marketing campaign. It provides an overview of Argos and Commission Junction. It then discusses managing the campaign in a recession, focusing on communication strategies, supporting affiliate performance, retention and rewards. Key metrics on the 2008-2009 affiliate program are provided, such as affiliate sales growth of 46% and a conversion rate of 12.6%. Case studies on specific campaigns targeting products like the iPod Touch are also summarized.
