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Como as novas tecnologias estão aumentando as vendas nos EUA e Europa - Kurt Peters
The document discusses strategies employed by U.S. online retailers, highlighting the significant market dominance of top sellers like Amazon with a focus on retail trends in various categories, such as mass merchants and electronics. It mentions the growth of e-commerce in Latin America and the importance of mobile and social media in driving sales. Key statistics reveal the impact of Amazon Prime and the increasing role of mobile shopping among consumers.
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Como as novas tecnologias estão aumentando as vendas nos EUA e Europa - Kurt Peters
- 1. Interesting things USonline retailers have done—that you can do, too Kurt Peters Executive Editor Internet Retailer
- 2. Source: Internet WorldStats, 2011 Kurt Peters, Executive Editor Internet Retailer Aug. 25, 2012 U.S. Online Retail Sales Internet $250 Users, Worldwide $200 (000,000) $222 $150 $194 4000 $100 $139 2000 0 $50 1991 1996 2001 2006 2011 $- 2008 2010 2011 The largest dominate the market: Total Top 500 sales in US: $155.7 billion Total Top 500 sales worldwide: $180 billion
- 3. Kurt Peters, ExecutiveEditor Internet Retailer Aug. 25, 2012 Consumers buy a broad range of products from US online retailers: Top categories: Mass merchants: $52.8 billion Computers/electronics: $28.8 billion Apparel and accessories: $22.2 billion Office supplies: $16.3 billion
- 4. Kurt Peters, ExecutiveEditor Internet Retailer Aug. 25, 2012 Back-to-school shopping Where parents are buying Online 54% (+33%) Discount Stores: 92% (-3%) Office Supply: 45% (-5%) Catalogs 29% (-6%) Department Stores: 50% (-8%) Specialty Retailers 30% (-10%) (Source: Brand Keys)
- 5. Kurt Peters, ExecutiveEditor Internet Retailer Aug. 25, 2012 The new Latin America Top 300 Brazil E-commerce Sales Growth 2011: $10.7 billion 2012: $12.2 billion 2013: $14.6 billion 2014: $17.2 billion 2015: $19.9 million 2016: $22.8 million 2017: $25.6 million http://www.internetretailer.com/latin300/
- 6. Kurt Peters, ExecutiveEditor Internet Retailer Aug. 25, 2012 Amazon same-day delivery 1. Baltimore Boston Chicago Indianapolis Las Vegas New York Philadelphia Phoenix Seattle Washington, D.C.
- 7. Kurt Peters, ExecutiveEditor Internet Retailer Aug. 25, 2012
- 8. Kurt Peters, ExecutiveEditor Internet Retailer Aug. 25, 2012 2. Amazon Prime: 19% of Amazon customers 32% of sales Shop at Amazon twice as often: 4.12 times per month vs. 2.13 for non-Prime customers Source: eDataSource
- 9. Kurt Peters, ExecutiveEditor Internet Retailer Aug. 25, 2012 The importance 3. of mobile Advanced devices: Media tablets, smartphones, portable media players/MP3s, and portable 30.3% devices Nothing: gaming 1 device: 18.2% 2 devices: 16.1% 3+ devices: 35.4% Source: ABI Research
- 10. Kurt Peters, ExecutiveEditor Internet Retailer Aug. 25, 2012 3. The importance of mobile 2 significant mobile facts: • 40% of consumers who switched carriers did so TO GET A BETTER DATA PLAN • 50% of sales at Rue La La in a recent day took place on mobile
- 11. Kurt Peters, ExecutiveEditor Internet Retailer Aug. 25, 2012 The importance 3. of mobile
- 12. Kurt Peters, ExecutiveEditor Internet Retailer Aug. 25, 2012 The importance 3. of mobile
- 13. Kurt Peters, ExecutiveEditor Internet Retailer Aug. 25, 2012 What makes you 4. STAND out Starbucks Patagonia
- 14. Kurt Peters, ExecutiveEditor Internet Retailer Aug. 25, 2012 Use social networks 5. to your advantage 35% of traffic comes from Facebook
- 15. Kurt Peters, ExecutiveEditor Internet Retailer Aug. 25, 2012 Use social networks 5. to your advantage
- 16. Kurt Peters, ExecutiveEditor Internet Retailer Aug. 25, 2012 You can't predict the future. All you can do is invent it. --Frederik Pohl
- 17. Kurt Peters, ExecutiveEditor Internet Retailer Aug. 25, 2012 Thank you! Muito obrigado! kurt@verticalwebmedia.com For a free digital sample of Internet Retailer magazine, go to: http://bit.ly/NGuKiM