SlideShare a Scribd company logo
Managing Customer Relationships
with Business Process Management
           Technologies

                    Miguel ValdésFaura
                                  CEO
Processes are everywhere…
                               …and fundamental to all types
                                 of organizations
                                   – Marketing and Sales
                                   – Call Center
                                   – Human Resources
                                   – Internal policies and
                                     procedures
                                   – Communications

   BPM ?                           – R&D
                                   – Etc.

   Business Process Management is a means to model and automate
   processes in the way that people actually work day-to-day.

                                                                  1
« 95% of applications world wide could
     leverage BPM technologies»




              www.bonitasoft.com | Copyright © BonitaSoft S.A.   2
Turning processes into running
applications with BPM!
  Draw your business logic in a process

  Connect your process with your
  information system

  Customize and generate a running
  application from your process
                                     www.bonita
                                      soft.com |
     05.08.10          3                      ©
                                      BonitaSoft
BonitaSoft –Our Mission



 BonitaSoft isdemocratizing a fully functional, open
 source BusinessProcessManagement solution that is:
   Easy to use and implement
   Powerful
   Cost effective


                                                       4
How did you manage your customer
related processes?

                                     BPM Solution




                                          ?
Customer



               +
Relationship
Management
Solution



                           Self coded applications or
                                   paperwork



                   www.bonitasoft.com | Copyright © BonitaSoft S.A.   5
« Customer-related processes examples
    includes: sales budget approvals,
  campaign execution, lead qualification,
         lead routing, request for
proposal submissions and sales follow-up»




                www.bonitasoft.com | Copyright © BonitaSoft S.A.   6
BonitaSoft and SugarCRM



 Design your processes   Connect your processes withSugar     Generate your
                                                             web applications




                          Manage your processes and applications

                                                                          7
DEMO


www.bonitasoft.com | Copyright © BonitaSoft S.A.   8
Thanks for your attention…
                                           BonitaSoftBlog
  BonitaSoft                               www.bonitasoft.com/blog
  www.bonitasoft.com
                                           BonitaSoftonTwitter
                                           twitter.com/bonitasoft
  BonitaSoft community
  www.bonitasoft.org
                                           BonitaSoftTV
                                           youtube.com/bonitasoft




                   www.bonitasoft.com | Copyright © BonitaSoft S.A.   9

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Managing Customer Relationships with Business Process Management Technologies

  • 1. Managing Customer Relationships with Business Process Management Technologies Miguel ValdésFaura CEO
  • 2. Processes are everywhere… …and fundamental to all types of organizations – Marketing and Sales – Call Center – Human Resources – Internal policies and procedures – Communications BPM ? – R&D – Etc. Business Process Management is a means to model and automate processes in the way that people actually work day-to-day. 1
  • 3. « 95% of applications world wide could leverage BPM technologies» www.bonitasoft.com | Copyright © BonitaSoft S.A. 2
  • 4. Turning processes into running applications with BPM! Draw your business logic in a process Connect your process with your information system Customize and generate a running application from your process www.bonita soft.com | 05.08.10 3 © BonitaSoft
  • 5. BonitaSoft –Our Mission BonitaSoft isdemocratizing a fully functional, open source BusinessProcessManagement solution that is: Easy to use and implement Powerful Cost effective 4
  • 6. How did you manage your customer related processes? BPM Solution ? Customer + Relationship Management Solution Self coded applications or paperwork www.bonitasoft.com | Copyright © BonitaSoft S.A. 5
  • 7. « Customer-related processes examples includes: sales budget approvals, campaign execution, lead qualification, lead routing, request for proposal submissions and sales follow-up» www.bonitasoft.com | Copyright © BonitaSoft S.A. 6
  • 8. BonitaSoft and SugarCRM Design your processes Connect your processes withSugar Generate your web applications Manage your processes and applications 7
  • 9. DEMO www.bonitasoft.com | Copyright © BonitaSoft S.A. 8
  • 10. Thanks for your attention… BonitaSoftBlog BonitaSoft www.bonitasoft.com/blog www.bonitasoft.com BonitaSoftonTwitter twitter.com/bonitasoft BonitaSoft community www.bonitasoft.org BonitaSoftTV youtube.com/bonitasoft www.bonitasoft.com | Copyright © BonitaSoft S.A. 9

Editor's Notes

  1. What is it?
  2. Pains and gains