Confidential
Culture at TaxiForSure
April 2014
Confidential2
PART-1
A Primer on Culture
Confidential3
The term Culture, specifically organization culture, is
widely used but hardly understood.
Have you ever tri...
Confidential4
Very likely, in most Firms, you will find
them providing unclear and
inconsistent responses.
Confidential5
It is therefore very helpful to get a
working knowledge of culture in
the same way as most of us have
of, sa...
Confidential6
Research by IBM concludes that in any organization, or
team, seventy percent of the culture (or organization...
Confidential7
A Good way to Start
Understanding Culture is to
Understand
what it is
and
what it is not
Confidential8
• Culture is about who gets rewarded and promoted
• Culture is about what behaviors and values we expect fro...
Confidential9
Culture is therefore what successful teams or
groups attribute their success to. Culture
therefore evolves
I...
Confidential10
• There is no good culture or a bad culture just as there is
no right or wrong personal style of leadership...
Confidential11
One may, therefore, legitimately ask: “if organizations can‟t
change „who they are‟, what‟s the whole point...
Confidential12
The lesson in this is that you should know what
your organization culture is even if you can‟t
change it ea...
Confidential13
How can We as Leaders Drive the
Right Culture?
Confidential14
Let us use a Real Life Example and
Apply Elementary Game Theory
Confidential
Assume you are staffed on to a Project Team comprising
Members who all have a Day job in addition to the Proj...
Confidential16
Irrespective of what your colleagues on the Project choose
to do, it is in your interest to ignore the Proj...
Confidential
Let us now Change the Matrix a bit
and see how your Decision Changes
Confidential18
Irrespective of what your colleagues on the Project choose
to do, it is in your interest to NOW Work Hard
T...
Confidential19
Did You Figure Out What
Changed Between the Two
Matrices?
Confidential20
What Changed Was the Kind of
Behaviors That Were Rewarded by
The Leaders and the Firm
Culture is, Therefore...
Confidential21
If driving a Culture was just about
changing a few things on the Matrix,
why is it so difficult in Real Lif...
Confidential22
The reason why it is so difficult to
reward the right behaviors and
penalize the wrong ones is because
very...
Confidential23
Therefore, Firms need Clarity and
Courage to bear the Short Term Pain in
exchange for the Long Term Gain.
T...
Confidential24
Weak Leaders are often Reluctant to take
ownership for bringing about changes in
these dysfunctional behavi...
Confidential25
PART-2
Culture at TaxiForSure
Confidential26
Culture is what gives
TaxiForSure the best
chance of Long Term
Success both for our
People and Business
Confidential
Eight Aspects of Our Culture
1. We Value specific Behaviors and Skills – And we know what they are
2. We drea...
Confidential
Eight Aspects of Our Culture
1. We Value specific Behaviors and Skills – And we know what they are
2. We drea...
Confidential
29
Ten Behaviors and Talents We Value
Respect
for
people
Integrity Transparency
Fun at
Work
Entrepreneurial
C...
Confidential
Respect for
People
30
You are never disrespectful come what may
and whatever the provocation
You do not belit...
Confidential
Integrity
31
What you say is what you mean
People shouldn‟t need much tact in dealing
with you
You always com...
Confidential
Transparency
32
You don‟t put on Masks. What people
see is what they get
You genuinely get the affected parti...
Confidential
Fun at Work
33
You genuinely try and make the work
place a fun place for your team and
colleagues
You make it...
Confidential
Entrepreneurial
34
You make things happen. You
demonstrate Risk Taking, Initiative and
Self Leadership
You ca...
Confidential
Clarity of
Thought
35
You think strategically, and can articulate what you
are, and are not, trying to do
You...
Confidential
Team Building
and Team
Work
36
You Set high standards for Yourself and
the Team
You would Proactively address...
Confidential
Communication
and Influencing
37
You are an active listener
You Communicate with energy and
passion and have ...
Confidential
Customer
Centricity
38
You take personal responsibility for
correcting customer service problems
You recogniz...
Confidential
Self Awareness
39
You sincerely seek feedback and act on it
Your assessment of yourself is aligned
with other...
Confidential
Eight Aspects of Our Culture
1. We Value specific Behaviors and Skills – And we know what they are
2. We drea...
Confidential
Dream Big and Aim High
41
Good is the Enemy of Great
Jim Collins, in Good to Great
Confidential42
We want Everyone to
Think Big
Think Beyond What is Possible
Think Out of the Box
Think beyond Conventional ...
Confidential43
We are not a Public Company, catering
to Market Watchers and Analysts,
Aiming for What is Possible and then...
Confidential44
Incremental Thinking Will Get Us
Steady Growth
But, We have not Attracted the kind of
People We Have with T...
Confidential
Eight Aspects of Our Culture
1. We Value specific Behaviors and Skills – And we know what they are
2. We drea...
Confidential
Solving the Right Problems – Alice
in Wonderland
46
Alice: Which Door Should I take?
Rabbit: That Depends Upo...
Confidential47
The Interesting thing is that
Most People who are Busy
Solving the Wrong Problems
Don‟t Even Realize that
Confidential48
People Solve the Wrong Problems for
a Variety of Reasons:
1. They haven‟t figured out the right problems
2....
Confidential49
Solving the Wrong Problems Manifests itself
Commonly in Three Different Ways:
1. Solving problems that some...
Confidential50
Therefore, Every Time You and/or Your
Team Are Solving a Problem,
Ask Yourself (Yourselves)
“Are We Solving...
Confidential
Eight Aspects of Our Culture
1. We Value specific Behaviors and Skills – And we know what they are
2. We drea...
Confidential
Taking Ownership
52
Most Outcomes or Goals in Organizations
have Different Levers.
Each Lever is only Partial...
Confidential53
Taking Ownership when things are
Even Partially (Not Entirely) in Your
Control is an Attitude
We WANT our T...
Confidential54
This Does Not Mean, we are
Encouraging Collective
Responsibility or Asking You to Own
up for Something You ...
Confidential55
It Just Means that We will Work
as Real Teams and Collaborate
without Boundaries
Confidential
Eight Aspects of Our Culture
1. We Value specific Behaviors and Skills – And we know what they are
2. We drea...
Confidential
People are our Most Important Pillar
57
Therefore Hiring is THE most important
thing we do
Great People in th...
Confidential58
We will Differentiate based on
Performance and Talent
We can try and keep Everyone Happy by a
Socialist App...
Confidential59
We Sincerely believe that the most important Job
of Managers is to Hire, Manage and Motivate
their People
W...
Confidential
Eight Aspects of Our Culture
1. We Value specific Behaviors and Skills – And we know what they are
2. We drea...
Confidential
Speed is as important as Quality
61
We operate in Markets, and in Times,
where Speed, as much as anything els...
Confidential62
Speed is often a Question of Clarity of Thought
It is in being able to Cut through the Clutter and
Figure o...
Confidential63
Any Decision is Better than Indecision
We will never have All the Information to Make a
Decision. If we had...
Confidential
Eight Aspects of Our Culture
1. We Value specific Behaviors and Skills – And we know what they are
2. We drea...
Confidential65
We Sincerely Believe that while Controls and
Process prevent a Firm from Imploding, they
Never lead it to G...
Confidential66
Creating Alignment Thru’
• Values, not Rules
• Culture, not Procedures
• Goals, not Paths
Great Execution T...
Confidential
67
Freedom to Execute
Decentralization • Low Center of Gravity of the Organization
• Branches are our executi...
Confidential68
Trust and Personal Responsibility applies to
Everything We Do
We will Never Have the Time, and Do Not Inten...
Confidential
Eight Aspects of Our Culture
1. We Value specific Behaviors and Skills – And we know what they are
2. We drea...
Confidential
Facts and Data Orientation
70
In God we Trust; All Others Must
Bring Data
Unknown
Confidential71
Discussions become Meaningless without
Data, and we are Never Sure if our
Decisions are Right
Confidential72
However, there will be Situations when we
may not have All the Data needed to reach
a conclusion
We expect ...
Confidential73
In Summary, Facts and Data based Analysis
IS part of our DNA
Confidential74
Culture takes Root Through our Collective
Efforts
Encouraging the Right Behaviors and Discouraging
the Wron...
Confidential
THANK YOU
75
Visit us at www.taxiforsure.com
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TaxiForSure Culture Code

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At TaxiForSure, we have been able to attract terrific talent since our inception. Our Culture is the core of our DNA. We believe that our Culture is what will give our company, and our people, success in the long run. Just as the way we would like to revolutionize the way people commute, we would like to use our Culture to revolutionize the way our teams communicate and align. This is what will help us attract the right people and bind us as a team during our journey of explosive growth.

TaxiForSure Culture Code

  1. Confidential Culture at TaxiForSure April 2014
  2. Confidential2 PART-1 A Primer on Culture
  3. Confidential3 The term Culture, specifically organization culture, is widely used but hardly understood. Have you ever tried this simple exercise? Asking five senior executives and/or founders separately two questions: • Can you explain to me what organization culture means to you in a simple and practical way? • Can you describe to me the salient aspects of your organization culture?
  4. Confidential4 Very likely, in most Firms, you will find them providing unclear and inconsistent responses.
  5. Confidential5 It is therefore very helpful to get a working knowledge of culture in the same way as most of us have of, say, Strategy
  6. Confidential6 Research by IBM concludes that in any organization, or team, seventy percent of the culture (or organization climate as they refer to it) is driven by the leader of the organization or team. In addition, the right culture can swing business results by thirty percent. Putting two and two together, the right leader creates the right culture, which in turn can swing business results significantly
  7. Confidential7 A Good way to Start Understanding Culture is to Understand what it is and what it is not
  8. Confidential8 • Culture is about who gets rewarded and promoted • Culture is about what behaviors and values we expect from our colleagues – behaviors that are acceptable and behaviors that are not • Culture is the way things are done here • Culture is the way decisions are made – extent of Consultation, Buy-in needed, Consensus etc. • Culture is about how goals are set - set unrealistic goals and aim to achieve them or set conservative goals and definitely achieve them What IS Culture?
  9. Confidential9 Culture is therefore what successful teams or groups attribute their success to. Culture therefore evolves It is very much like evolution of life on this planet It takes time, takes shape slowly, is often difficult to explain why it is what it is, and most important of all, it is very difficult to make quick changes
  10. Confidential10 • There is no good culture or a bad culture just as there is no right or wrong personal style of leadership. It is not right to conclude that one culture is superior to the other or one works better most of the time. • Culture is not defined by a Company‟s espoused values or artifacts like office layouts. • It is not easy to change culture because it evolves slowly What Culture Is Not?
  11. Confidential11 One may, therefore, legitimately ask: “if organizations can‟t change „who they are‟, what‟s the whole point of understanding culture?” It is the same thing as asking: “if individuals can‟t fundamentally change „who they are‟, what‟s the whole point of developing better self-awareness”? Self-awareness helps an individual better understand herself in relation to the world around her, and hence, deal with situations more effectively
  12. Confidential12 The lesson in this is that you should know what your organization culture is even if you can‟t change it easily. The concept of „change management‟ which many of us may have heard of is actually a structured way of gradually making changes to elements of a Firm‟s Culture that have become dysfunctional over time
  13. Confidential13 How can We as Leaders Drive the Right Culture?
  14. Confidential14 Let us use a Real Life Example and Apply Elementary Game Theory
  15. Confidential Assume you are staffed on to a Project Team comprising Members who all have a Day job in addition to the Project You need to decide whether you are going to work hard on the Project or attempt a free ride and focus on your day job How do you decide? Take a look at the matrix on the next slide and see the different consequences and outcomes
  16. Confidential16 Irrespective of what your colleagues on the Project choose to do, it is in your interest to ignore the Project The project fails; nobody faulted; nobody rewarded; at least my line manager is happy that my day job was done well The project fails I get into serious trouble with my line manager for being naïve and neglecting my day job I do not work hard I work hard My Colleagues do not work hard My Colleagues work hard The project succeeds; everyone gets rewarded including a free rider like me. I have also done my day job well The project succeeds; everyone gets rewarded including a hard worker like me If My Colleagues Work Hard, I have two choices – Work Hard or Not Work Hard. The option of „Not Work Hard‟ has better results as you can see If My Colleagues do not Work Hard, I have two choices – Work Hard or Not Work Hard. Again, the option of „Not Work Hard‟ has better results as you can see
  17. Confidential Let us now Change the Matrix a bit and see how your Decision Changes
  18. Confidential18 Irrespective of what your colleagues on the Project choose to do, it is in your interest to NOW Work Hard The project fails; there is a stigma attached to everyone in the team including me The project fails; but I am recognized as an honest corporate citizen who tried her best. Myline manager does not see me as a sucker who could have devoted more time to her day job instead of to a failing project. I do not work hard I work hard My Colleagues do not work hard My Colleagues work hard The project succeeds; everyone who worked hard gets rewarded (and since I did not work hard I do not get rewarded. Instead there is a stigma attached for being a free rider) The project succeeds; everyone who worked hard gets rewarded (and since I worked hard, I am rewarded) If My Colleagues Work Hard, I have two choices – Work Hard or Not Work Hard. The option of „Work Hard‟ has better results as you can see If My Colleagues do not Work Hard, I have two choices – Work Hard or Not Work Hard. Again, the option of „Work Hard‟ has better results as you can see
  19. Confidential19 Did You Figure Out What Changed Between the Two Matrices?
  20. Confidential20 What Changed Was the Kind of Behaviors That Were Rewarded by The Leaders and the Firm Culture is, Therefore, All About the Behaviors that are Encouraged and Rewarded
  21. Confidential21 If driving a Culture was just about changing a few things on the Matrix, why is it so difficult in Real Life?
  22. Confidential22 The reason why it is so difficult to reward the right behaviors and penalize the wrong ones is because very often the wrong behaviors produce some short term gains for an organization and the right behaviors could produce some short term pain
  23. Confidential23 Therefore, Firms need Clarity and Courage to bear the Short Term Pain in exchange for the Long Term Gain. This is a Very Difficult Trade-off
  24. Confidential24 Weak Leaders are often Reluctant to take ownership for bringing about changes in these dysfunctional behaviors that harm the Organization Culture They often rely on Peripheral and Distracting Fixes like Compensation Plans and Organization Structures that they think would magically induce the right behaviors
  25. Confidential25 PART-2 Culture at TaxiForSure
  26. Confidential26 Culture is what gives TaxiForSure the best chance of Long Term Success both for our People and Business
  27. Confidential Eight Aspects of Our Culture 1. We Value specific Behaviors and Skills – And we know what they are 2. We dream Big on our Goals – We would rather aim very high and achieve partial success than aim low and beat targets 3. We Solve the Right Problems – Every time we would ask “Are we solving the Right Problem?” 4. We Take Ownership for Everything we do – even if the Outcomes are Not entirely in our Control 5. People are the most important Pillar – We prefer Great people plus Average Process to Great Process plus Average People 6. Speed is as important as Quality – in everything we do 7. Trust and Personal responsibility – In all Relationships 8. We are Facts and Data Oriented – in any problem we look at 27
  28. Confidential Eight Aspects of Our Culture 1. We Value specific Behaviors and Skills – And we know what they are 2. We dream Big on our Goals – We would rather aim very high and achieve partial success than aim low and beat targets 3. We Solve the Right Problems – Every time we will ask “Are we solving the Right Problem?” 4. We Take Ownership for Everything we do – even if the Outcomes are Not entirely in our Control 5. People are the most important Pillar – We would prefer Great people plus Average Process to Great Process plus Average People 6. Speed is as important as Quality – in everything we do 7. Trust and Personal responsibility – In All Relationships 8. We are Facts and Data Oriented – in any problem we look at 28
  29. Confidential 29 Ten Behaviors and Talents We Value Respect for people Integrity Transparency Fun at Work Entrepreneurial Clarity of Thought Team Building & Team Working Communication & Influencing Customer Centricity Self Awareness
  30. Confidential Respect for People 30 You are never disrespectful come what may and whatever the provocation You do not belittle others however silly you think their idea may be We can take feedback from the person who serves you tea or the janitor in the office and they will always say they are treated with respect Your language is carefully chosen – even tough messages are communicated in a constructive tone You never make oblique or sarcastic remarks
  31. Confidential Integrity 31 What you say is what you mean People shouldn‟t need much tact in dealing with you You always communicate the other person‟s side of the story even if she is not around You are truthful and do not hesitate in saying things like “I don‟t know”, or “I goofed up” You will give credit to others where it is due You tend to credit others when things go right and look in the mirror when things go wrong and ask “is there something I should have done differently?”
  32. Confidential Transparency 32 You don‟t put on Masks. What people see is what they get You genuinely get the affected parties involved in issues and their resolution even if you know they may ask you hard questions You do not encourage and participate in too many side conversations. You prefer open discussion with all the parties involved
  33. Confidential Fun at Work 33 You genuinely try and make the work place a fun place for your team and colleagues You make it fun in your own way – help others learn, help teams let down their hair and build camaraderie and trust
  34. Confidential Entrepreneurial 34 You make things happen. You demonstrate Risk Taking, Initiative and Self Leadership You can handle Ambiguity and Thrive in Chaos You can make the right Assumptions and Approximations. You can take decisions in the face of incomplete information You demonstrate Execution Excellence
  35. Confidential Clarity of Thought 35 You think strategically, and can articulate what you are, and are not, trying to do You Seek insights and ask insightful questions You can cut through the noise and smoke to quickly reach the underlying truth or root cause You always step back to take a big picture view, foster strategic thinking in the organization, and understand interdependencies You can often find simple solutions to complex problems
  36. Confidential Team Building and Team Work 36 You Set high standards for Yourself and the Team You would Proactively address and resolve conflict You will hire great people. You will hire people who can push you and push the envelope. You won‟t hesitate to hire people who are more competent than you himself/herself You understand when to delegate and when to micro-manage You can give and receive feedback in a constructive way
  37. Confidential Communication and Influencing 37 You are an active listener You Communicate with energy and passion and have the ability to articulate complex concepts in a way that is simple to understand You can use analogies and stories to add clarity and meaning to communications You treat people with respect independent of their status or disagreement with you You maintain calm poise in stressful situation You can give and receive feedback in a constructive way
  38. Confidential Customer Centricity 38 You take personal responsibility for correcting customer service problems You recognize internal customers and treat them as if they were external customers You will follow through on customer inquiries, requests, and complaints You can set expectations with customers and don‟t make promises that cannot be delivered You are an active listener and ask a lot of questions for understanding a customer requirement You can give and receive feedback in a constructive way
  39. Confidential Self Awareness 39 You sincerely seek feedback and act on it Your assessment of yourself is aligned with others‟ assessment of you. In other words you have an accurate assessment of your strengths and weaknesses. You can actually your weaknesses as effortlessly as you articulate your strengths Your aspirations are in line with your capabilities You do not put on masks while interacting with people You always ask yourself in a self- appraisal, “What could I have done better”, “Have I really met this Goal”
  40. Confidential Eight Aspects of Our Culture 1. We Value specific Behaviors and Skills – And we know what they are 2. We dream Big on our Goals – We would rather aim very high and achieve partial success than aim low and beat targets 3. We Solve the Right Problems – Every time we will ask “Are we solving the Right Problem?” 4. We Take Ownership for Everything we do – even if the Outcomes are Not entirely in our Control 5. People are the most important Pillar – We would prefer Great people plus Average Process to Great Process plus Average People 6. Speed is as important as Quality – in everything we do 7. Trust and Personal responsibility – In All Relationships 8. We are Facts and Data Oriented – in any problem we look at 40
  41. Confidential Dream Big and Aim High 41 Good is the Enemy of Great Jim Collins, in Good to Great
  42. Confidential42 We want Everyone to Think Big Think Beyond What is Possible Think Out of the Box Think beyond Conventional Boundaries
  43. Confidential43 We are not a Public Company, catering to Market Watchers and Analysts, Aiming for What is Possible and then Beating it We are not looking for a predictable 20% per annum increase in share Price
  44. Confidential44 Incremental Thinking Will Get Us Steady Growth But, We have not Attracted the kind of People We Have with The Promise of Steady Growth There is no Fun Living on the Horizontal Sections of the “S” Curve
  45. Confidential Eight Aspects of Our Culture 1. We Value specific Behaviors and Skills – And we know what they are 2. We dream Big on our Goals – We would rather aim very high and achieve partial success than aim low and beat targets 3. We Solve the Right Problems – Every time we will ask “Are we solving the Right Problem?” 4. We Take Ownership for Everything we do – even if the Outcomes are Not entirely in our Control 5. People are the most important Pillar – We would prefer Great people plus Average Process to Great Process plus Average People 6. Speed is as important as Quality – in everything we do 7. Trust and Personal responsibility – In All Relationships 8. We are Facts and Data Oriented – in any problem we look at 45
  46. Confidential Solving the Right Problems – Alice in Wonderland 46 Alice: Which Door Should I take? Rabbit: That Depends Upon Where You Want to Go Alice: I don‟t know where I want to go Rabbit: Then it doesn‟t matter which door you take If you are solving the wrong problems, it does not matter how well you solve them
  47. Confidential47 The Interesting thing is that Most People who are Busy Solving the Wrong Problems Don‟t Even Realize that
  48. Confidential48 People Solve the Wrong Problems for a Variety of Reasons: 1. They haven‟t figured out the right problems 2. Solving the wrong problems is easy 3. Nobody has questioned them for solving the wrong problems – in fact they have been recognized as good problem solvers
  49. Confidential49 Solving the Wrong Problems Manifests itself Commonly in Three Different Ways: 1. Solving problems that someone in your team should be solving 2. Jumping to conclusions (wrong conclusions) – on what is the cause of something – and working hard to fix it 3. Working hard to improve something (may be a process) – when the right thing to do may have been to eliminate the process itself. The inherent assumption being that the process (in this case) is NECESSARY. The broader fault is about defining the boundaries incorrectly
  50. Confidential50 Therefore, Every Time You and/or Your Team Are Solving a Problem, Ask Yourself (Yourselves) “Are We Solving the Right Problem?”
  51. Confidential Eight Aspects of Our Culture 1. We Value specific Behaviors and Skills – And we know what they are 2. We dream Big on our Goals – We would rather aim very high and achieve partial success than aim low and beat targets 3. We Solve the Right Problems – Every time we will ask “Are we solving the Right Problem?” 4. We Take Ownership for Everything we do – even if the Outcomes are Not entirely in our Control 5. People are the most important Pillar – We would prefer Great people plus Average Process to Great Process plus Average People 6. Speed is as important as Quality – in everything we do 7. Trust and Personal responsibility – In All Relationships 8. We are Facts and Data Oriented – in any problem we look at 51
  52. Confidential Taking Ownership 52 Most Outcomes or Goals in Organizations have Different Levers. Each Lever is only Partially Controlled by any One Team (or Individual) It is Very Difficult to Structure Work in Ways that result in all the Levers being in the Hands of Only One Team (or one individual)
  53. Confidential53 Taking Ownership when things are Even Partially (Not Entirely) in Your Control is an Attitude We WANT our Teams and Team Members to demonstrate this Attitude
  54. Confidential54 This Does Not Mean, we are Encouraging Collective Responsibility or Asking You to Own up for Something You were Not Responsible for
  55. Confidential55 It Just Means that We will Work as Real Teams and Collaborate without Boundaries
  56. Confidential Eight Aspects of Our Culture 1. We Value specific Behaviors and Skills – And we know what they are 2. We dream Big on our Goals – We would rather aim very high and achieve partial success than aim low and beat targets 3. We Solve the Right Problems – Every time we will ask “Are we solving the Right Problem?” 4. We Take Ownership for Everything we do – even if the Outcomes are Not entirely in our Control 5. People are the most important Pillar – We would prefer Great people plus Average Process to Great Process plus Average People 6. Speed is as important as Quality – in everything we do 7. Trust and Personal responsibility – In All Relationships 8. We are Facts and Data Oriented – in any problem we look at 56
  57. Confidential People are our Most Important Pillar 57 Therefore Hiring is THE most important thing we do Great People in the Wrong Structure can Make it Work. It may be a Little Sub Optimal that‟s all Great People can make a Weak Process Work. Again, it may be a Little Sub Optimal that‟s all
  58. Confidential58 We will Differentiate based on Performance and Talent We can try and keep Everyone Happy by a Socialist Approach, but a Socialist Approach results in a Socialist Growth Rate and Results. As a result, Good People will Leave and Average People would be Loyal.
  59. Confidential59 We Sincerely believe that the most important Job of Managers is to Hire, Manage and Motivate their People We expect them to spend a significant part of their time in Setting Goals, Clarifying Roles, Evaluating Performance, Providing Feedback and above all, helping them Learn and Grow in their Career We want everyone who works at TaxiForSure to be able to enhance the quality of their CV
  60. Confidential Eight Aspects of Our Culture 1. We Value specific Behaviors and Skills – And we know what they are 2. We dream Big on our Goals – We would rather aim very high and achieve partial success than aim low and beat targets 3. We Solve the Right Problems – Every time we will ask “Are we solving the Right Problem?” 4. We Take Ownership for Everything we do – even if the Outcomes are Not entirely in our Control 5. People are the most important Pillar – We would prefer Great people plus Average Process to Great Process plus Average People 6. Speed is as important as Quality – in everything we do 7. Trust and Personal responsibility – In All Relationships 8. We are Facts and Data Oriented – in any problem we look at 60
  61. Confidential Speed is as important as Quality 61 We operate in Markets, and in Times, where Speed, as much as anything else, Decides Who Wins and Who Gets to be the Leader We don‟t have the Luxury of Trading off Speed and Quality Both Matter Equally
  62. Confidential62 Speed is often a Question of Clarity of Thought It is in being able to Cut through the Clutter and Figure out the 2-3 Most Important Drivers, Levers or Parameters in Any Given Situation and NOT get Distracted by the Noise and the Low Impact Levers or Drivers We therefore, expect all our People to be able to Make the Right Assumptions and Approximations. Expect them never to get Stuck in an Analysis- Paralysis Situation
  63. Confidential63 Any Decision is Better than Indecision We will never have All the Information to Make a Decision. If we had All the Information, We wouldn‟t be needed. Therefore we Value Informed Judgment (this is part of being Entrepreneurial)
  64. Confidential Eight Aspects of Our Culture 1. We Value specific Behaviors and Skills – And we know what they are 2. We dream Big on our Goals – We would rather aim very high and achieve partial success than aim low and beat targets 3. We Solve the Right Problems – Every time we will ask “Are we solving the Right Problem?” 4. We Take Ownership for Everything we do – even if the Outcomes are Not entirely in our Control 5. People are the most important Pillar – We would prefer Great people plus Average Process to Great Process plus Average People 6. Speed is as important as Quality – in everything we do 7. Trust and Personal responsibility – In All Relationships 8. We are Facts and Data Oriented – in any problem we look at 64
  65. Confidential65 We Sincerely Believe that while Controls and Process prevent a Firm from Imploding, they Never lead it to Greatness Smart People join us for the Freedom we provide
  66. Confidential66 Creating Alignment Thru’ • Values, not Rules • Culture, not Procedures • Goals, not Paths Great Execution Thru’ • Decentralization, not Centralization • Empowerment, not Control
  67. Confidential 67 Freedom to Execute Decentralization • Low Center of Gravity of the Organization • Branches are our execution engines, and every one else aligns to support them • Limited „Corporate Staff‟ but of high quality • „Corporate Staff‟ mind-set is one of creating value for internal customers • Decisions made at the point where there is maximum information Empowerment • Process-Owners can seek inputs but will have to take decisions • Frameworks, not Rigid Rules • Don‟t make Commitments without thinking, but meet Commitments Always • Always behave responsibly • Treat Company Expenses as if you would treat your Personal Expenses
  68. Confidential68 Trust and Personal Responsibility applies to Everything We Do We will Never Have the Time, and Do Not Intend, Checking and Monitoring Everything Therefore, Spend Company Money like you would Spend your Own Keep Commitments. Stick to Company Policy. If you Disagree, ask for a Review, but Adhere to it as long as it is in place
  69. Confidential Eight Aspects of Our Culture 1. We Value specific Behaviors and Skills – And we know what they are 2. We dream Big on our Goals – We would rather aim very high and achieve partial success than aim low and beat targets 3. We Solve the Right Problems – Every time we will ask “Are we solving the Right Problem?” 4. We Take Ownership for Everything we do – even if the Outcomes are Not entirely in our Control 5. People are the most important Pillar – We would prefer Great people plus Average Process to Great Process plus Average People 6. Speed is as important as Quality – in everything we do 7. Trust and Personal responsibility – In All Relationships 8. We are Facts and Data Oriented – in any problem we look at 69
  70. Confidential Facts and Data Orientation 70 In God we Trust; All Others Must Bring Data Unknown
  71. Confidential71 Discussions become Meaningless without Data, and we are Never Sure if our Decisions are Right
  72. Confidential72 However, there will be Situations when we may not have All the Data needed to reach a conclusion We expect Managers to Figure out and Differentiate between Situations where we need to Look for more Data and Facts and when to Make an Informed Judgment
  73. Confidential73 In Summary, Facts and Data based Analysis IS part of our DNA
  74. Confidential74 Culture takes Root Through our Collective Efforts Encouraging the Right Behaviors and Discouraging the Wrong Behaviors Demonstrating through Actions Walking the Talk We hope Each of you becomes a Torch Bearer of the TaxiForSure Culture In Conclusion
  75. Confidential THANK YOU 75 Visit us at www.taxiforsure.com

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