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Learning to C.O.P.E. at XU

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In 2015 Xavier University rolled out a search-based homepage. After providing such a dynamic homepage, the content strategy was lacking. We started utilizing a blog tool to push fresh content out to our audience but still had a semi-static web presence. We'll discuss the tools we used to build out our CDN and the challenges we faced.

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Learning to C.O.P.E. at XU

  1. 1. #DPA9 Learning to C.O.P.E. AT XU
  2. 2. Hi, I’m Greg. Web Developer @XavierUniv @mcmullen_greg
  3. 3. WHAT WE’LL COVER What we broke How we “fixed” it Challenges 1 2 3
  4. 4. WHAT WE’LL COVER Results What’s next? 4 5
  5. 5. What we broke 1 and why…
  6. 6. We deliberately removed the CMS from main pages
  7. 7. We wanted complete control
  8. 8. Pages became too static Photo: Static by M M / Creative Commons
  9. 9. How we “fixed” it 2
  10. 10. Hooray for student workers!
  11. 11. Hooray for student workers! j.k. (sort of)
  12. 12. • global includes • local includes • widgets
  13. 13. • global includes • local includes • widgets …progress…
  14. 14. So…about that static content? Photo: STOP! by Kevin Dooley / Creative Commons
  15. 15. #DPA9
  16. 16. #DPA9 yep…that happened
  17. 17. We customized the blog and dubbed it CDN.
  18. 18. ESPN and NYT Provided Inspiration
  19. 19. We’re already writing stories. How can we repurpose them? Photo: Writing Forever by Nilufer Gadgieva / Creative Commons
  20. 20. <cfset CDN_tags="tag-name"> <cfinclude template="/PATH/TO/cdn-display.cfm">
  21. 21. <cfset CDN_count="3"> <cfset CDN_tags="topic-academics"> <cfset CDN_showLinks="true"> <cfset CDN_slider="true"> <cfset CDN_color="white|blue|navy"> <cfset CDN_secondaryTags="audience-undergraduate">
  22. 22. grad-education-sport-admin undergrad-biology
  23. 23. display-homepage
  24. 24. slack integration
  25. 25. Challenges 3
  26. 26. #DPA9
  27. 27. Writing styles had to evolve
  28. 28. sharing preview URLS
  29. 29. tracking
  30. 30. content hijacking Photo: Newspapers by Allan Foster / Creative Commons
  31. 31. caching slowed rolling out content
  32. 32. Results 4
  33. 33. we started crowd sourcing more content Crowd sourcing FTW!
  34. 34. articles get solid traffic Sept 1 - Oct 11
  35. 35. stories are being repurposed
  36. 36. pages get fresh content more frequently
  37. 37. What’s next? 5
  38. 38. constant and never ending improvement
  39. 39. That’s All Folks #DPA9 be sure to rate this session @mcmullen_greg
  40. 40. Photo Credits All photos, unless noted otherwise are credit to Xavier University photographers Greg Rust or Cliff Jenkins.

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