Frustrations•Monetary policy•US economy•Border issues•Access to capital to grow•Where do we go to find new markets?•Entry to new markets (beyond US)•People and skills
Advantages •Stable banking system•Generally good infrastructure•Space•Forgiving social climate•Can still grow with immigration•Experienced workforce•Leadership in the room•Reasonably stable government•Food producer
But how do we prepare for the known, but unpredictable?
Actually, we can cope better than we imagine…Rseaerch icntidaes taht the oerdr of the ltteers in a wrod dnsoe’t relaly mettar. Waht relaly mtteras is the frist and lsat leettr in the wrod. If tehy are in the rhgit palce, you can raed the wdors.Source: Speed Reading for Dummies by Sutz and Weverka
The problem is how we think.MetaphorsMental modelsCognitive biasesBelief in our ability to model the future.
You can’t achieve anything worthwhilethrough things that you do “reasonably well, most of the time.”The essential questions of strategy are:•Which of our habits are we really prepared to change, permanently and forever? •Which lifestyle changes are we really prepared to make? •What issues are we really ready to tackle?There is no benefit in claiming to pursue a goal that everyone can tell you don’t have the guts to pursue.
Douglas Reiddouglas.email@example.com reidthis.ca @douglasreid